Aversa PR & Events

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Client News: Aversa PR Opens Office During East Passyunk's Weekend of Triple Fun

Hot on the heels of last week’s record-breaking Craft Beer Day and La Festa, East Passyunk Avenue Business Improvement District (EPABID) triples the fun this coming weekend with Second Saturday, Antique and Vintage Flea Market and South Philly Fest. Festivities also include the grand opening block party for Aversa PR and Frontstretch.com. 

The fun starts early Saturday morning with the Antique and Vintage Flea Market that returns with 60+ vendors selling antiques, collectibles, vintage furniture, jewelry, clothing and accessories. After shopping, enjoy sales, free make-overs, pop-up shop, art openings, receptions, tastings and sales at more than a dozen merchants and businesses.The festivities even include a ‘baby shower’ for East Passyunk’s precious new arrival, Cloth at 1605 East Passyunk Avenue.The fun continues into the night with circus performances, DJ, food and drink at grand opening of Aversa PR at 12^th and East Passyunk.

On Sunday, there’s no rest with the return of South Philly Fest by Lucky 13 and Sweet Jane Vintage, featuring a free outdoor concert with seven live bands, great shopping, food and drink specials. Complete details for all events are listed below. For more information, visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.

ANTIQUE AND VINTAGE FLEA MARKET
Saturday, June 8, 2013

The Antique and Vintage Flea Market will return to the 1600 block parking lot between Tasker and Morris from 8:00 AM to 4:00 PM.  More than 60 vendors will feature antiques, collectibles, vintage furniture, jewelry, clothing and accessories, glassware, pottery and much more. Held in and around the municipal lot on the 1600 Block of East Passyunk Avenue between Morris & Tasker. The GPS address is 1630 East Passyunk Avenue. The event is organized by Philadelphia Flea Markets. Admission is free. Family-friendly shopping for all ages. The rain date is Sunday, June 9, 2013.

JUNE SECOND SATURDAY
Saturday, June 8, 2013

Shop and stroll your way into summer as EPABID hosts June's Second Saturday. See individual listings for times, costs and details.

* 1600 Below Vintage (1600 EPA) - Complimentary Prosecco, 20% off everything vintage, and artwork by Laura Finestone. Upstairs Reliable Floor Covering will be offering 10% off all in stock area rugs.

* Aversa PR & Events (1141 Pierce Street, at 12th and East Passyunk) -- Come meet the folks behind EPA's social media!  Grand opening block party featuring food and drink samples from Noir, Chhaya, Toast, SliCE, Bitar's, Smokin' Betty's, Devil's Alley, Serrano, Francoluigis, and Art of Bread by Georges Perrier. Ms Goody Cupcake will preview her new truck and give away dessert samples. Prism Beer will pour Summer of 69 and Naked Blonde. Uber, Headhunters Hair Design, Eviama Life Spa, Fly School Circus Arts, Cloth, Sealed with a Kiss, City of Hope and others will provide raffle prizes and free swag bags for the first 200 people. Entertainment includes a DJ, circus performance and a preview by Brat Productions of their new show The Last Plot in Revenge. Free, 21 and older, 6:00 PM to 9:00 PM

* Cloth (1605 EPA) -- Cloth ( 1605 EPA) -- Come meet our new 'bundle of joy' during the grand opening 'baby shower' for Cloth. Complimentary croissants, pastries, coffee, tea, organic juice boxes and kid's snacks will be provided. Enjoy our "baby shower" cake donated from Ms Goody Cupcake. The new play corner will be open and fully stocked with toys and books. Enter to win great prizes, including a raffle basket of summer baby necessities. Free swag bags full of prizes and coupons for the first 50 shoppers. Free, 10:00 AM to 7:00 PM

* Chhaya Cafe (1823 EPA) -- Art reception with works from Priscilla Hopkins, featuring acrylic paint on paper and enjoys layering transparent and opaque forms to create compositions inspired by the natural world. Complimentary snacks. Free, starts 6:00 PM

* Frame Fatale (1813 EPA) -- Frame Fatale (1813 EPA) – Opening reception for “Box Score:  Mixed Media Collages” by Randel Plowman.  Limited edition archival prints from “Box Score:   An Autobiography,” an epic baseball poem (and free, interactive ipad app!) by local poet Kevin Varrone, are on view through July 30.   Formatted as literary baseball cards, “Box Score” is for anyone who loves baseball, poetry, art, and history.   Join us for light ball park fare:  popcorn & pretzels, beer & lemonade! Free, 6:00 PM to 9:00 PM

* Fringe (1728 EPA) – Reception for Bird in the Hand ink paintings by Lucinda Morreale, with music by Murmuration. Free, 6:00 PM to 10:00 PM.

* Headhunters Hair Design (1718 EPA) - FREE mini-makers for new clients, jewelry summer sale, spray tan discounts, hair chalking, snacks. Opens at 10:00 AM

* HOME A furnishings boutique (1815 EPA) - Reception featuring artwork from an artist that graduated from the University of the Arts - Emily Stabile.  She'll be presenting some wood cut prints and paintings on wood. Free refreshments, 6:00 PM to 9:00 PM

* Metro Men's Clothing (1615 EPA) - 15% off entire store to get styling for summer, complimentary champagne and champagne spritzers. 11:00 AM to 9:00 PM

* Ms Goody Cupcake (1838 EPA) - Last call for Fegley's Blueberry Belch and Young's Double Chocolate Stout cupcakes for Philly Beer Week + Drunkin' Elvis (which lasts through June). Cupcake Shakes are back for summer. Enjoy free samples and fifty cents off each shake (any flavor cupcake!). 9am - 4pm (or sell out)

* Nice Things.. Handmade (1731 EPA) - Art opening and reception with paintings by Courtney Brown, free refreshments, more details coming. Free, 6:00 PM to 10:00 PM

* Nicole Rae Styer Boutique (1822 EPA) - Huge summer sale.........all summer dresses,tanks and shorts 20% off! Wine and sweets from Belle Cakery. Free, 5:00 PM to 8:00 PM

* Occasionette (1825 EPA) - The Second Saturday Pop-Up Shop at featuring Brainstorm Print and Design with beer, donuts and awesome hand screenprinted art prints. Free, 6:00 PM  to 9:00 PM

* Pollyodd (1908 EPA) - Free tasting with newest cello. Come out and try some Mango just in time for summer. Free, 5:00 PM to 7:00 PM

SOUTH PHILLY FEST
Sunday, June 9, 2013
Lucky 13 Pub and Sweet Jane Vintage present South Philly Fest from 12:00 PM to 6:00 PM with an outdoor concert featuring seven live bands, drink specials, food, vendors and shopping. Line up is listed below.  Festivities will take place outside on the street in front of Lucky 13 Pub, at 13^th and East Passyunk Avenue. Inside Lucky 13, DJ Sunny Girl Williamson will be spinning records and keeping things cool. Concert is free. Drinks and food are pay-as-you-go.

Concert performances and times:

Haggard (Noon)
Company Corvette (1:00 PM)
Needle Points (2:00 PM)
Robes of Alchemy (3:00 PM)
The Whips (4:00 PM)
Gondola (5:00 PM)

Vendors include:

Angel’s Airbrush
Bad Panda Jewelry
Hail Ella
Laura Lawless
Little Baby’s Ice Cream
Kung Fu Hoagies
Make Love Not War
Medium Bob’s Curiosity Shop
Mockingbird Salon
Paul Carpenter
She All Talk
Sweet Jane Vintage
Utopia

Client News: City of Hope Seeks Furriest Philadelphian to Raise Dollars for Prostate Research

Joint project with Philly Loves Fun, 1010 Creative (and Jami Slotnick) and City of Hope Philadelphia Office

Jay Michael Salon and Spa (at The Phoenix, 1600 Arch Street) is helping men lose the fur before beach season as they present Manscape Mania and the search for “Furriest Philadelphian.” On Sunday, May 19, 2013, from 10:00am to 4:00pm, all Jay Michael stylists and employees will volunteer their time and donate 100% of proceeds from men’s salon packages to City of Hope to help them in the fight against prostate cancer. All participants and their guests will enjoy specially priced salon packages, beer tastings, complimentary nibbles, free gifts and a chance to win a $1,000 prize getaway package. In advance of the event, one winner will be named “Furriest Philadelphian,” entitling them to a year of free services and products. An additional winner at the event will be named “Most Dramatic Makeover.” For information, click here or call 267-514-8000.

Manscape Mania is the perfect opportunity for men spruce up and look sharp for summer. Significant others are invited to come and watch as men lose the fur with one-time exclusive packages:

* The Scapegoat - Manly manicure, Pedicure, Chest and Back Wax ($100.00)
* The Cityscape - Manly manicure, eyebrow wax, fifteen minute chair massage, cut and style  ($100.00)
* The Beachscape - Thirty minute relaxation massage, thirty minute facial or bacial, manly manicure, cut and style ($200.00)
* The Sexyscape - Back or chest wax, thirty minute facial or bacial, manly manicure, cut and style and hint of color treatment ($200.00)

A la carte services are also available for cut and style, manly mani and waxing services at a discounted price (one-day only).  All pricing is available for one-day only, with appointments available on a first-come, first-served basis. Special pricing can’t be combined with other discounts. One hundred percent of proceeds will go to City of Hope as staff are generously donating their wages from the day to pay it forward  or “Live a Beautiful Life” (the company’s tagline/mission statement.)

During the event, participants will also enjoy complimentary nibbles and beer samples from Tirnanog, as well as a free Matrix boxed gift set (valued at $40) and a free ride gift card from Uber (valued up to $20). All participants will also be entered to win a grand prize package for two inclusive of items such as a Tiffany necklace and an Atlantic City Weekend Hotel Package!

In advance of Manscape Mania, City of Hope and Jay Michael is looking to crown one lucky male “Furriest Philadelphian.” The winner will receive a makeover during Manscape Mania, plus a year of free styling products (approximate value $400) and a year of complementary haircuts (approximate value $2,000). Interested applicants can apply by sending a current photo (headshot and full body) to [email protected] by May 12, 2013.  Friends and family can also nominate a winner. Entries must include name, age and email address. Must be 21 and older to participate. Certain restrictions apply.

“It’s a humorous way to show our salon’s not-so-serious side,” explained Manager, Sylwia Cunningham. “We are a five-star salon and spa but we also like to have fun and also help those in need. City of Hope is a very worthy charity and we’re happy to help find—and make over— this furry man! I guess you could say we’re letting our hair down for a day!”

At the event, one lucky winner will also be named “Most Dramatic Makeover.” Before and after shots will be judged at the end of the day by Josh Hafetz, President of Raylon Corporation, a wholesale beauty distributor.

“We love working with Jay Michael Salon and Spa, “ said Harry Giordano, Senior Director of Development for City of Hope’s Northeast Region. “They have been long-time supporters of our cause I am looking forward to seeing the before and after of the Furriest Philadelphian – it’s a fun event for everyone and a day that going to be really great!”

For more information visit www.facebook.com/ ManscapeMania. Appointments are now being accepted by calling 267-514-8000 or visiting jaymichael.com. Entries for Furriest Philadelphian are also now being taken via email to [email protected].

About Jay Michael Salon and Spa

Jay Michael Salon and Spa has been providing exceptional salon experiences since 1985. For decades, Philadelphia’s elite have flocked to Jay’s gorgeously appointed salons. Jay has partnered with Sarah Keating, owner of the former Phoenix Salon and Spa, and now has two warm and welcoming beauty establishments, one at Center City’s The Phoenix, the other at The Radnor Hotel. Jay Michael employs only the most seasoned, sensational staff members, extending incredible services to his clients. From coloring and cutting to breathtaking up dos, from indulgent massages and facials to waxing, make-up applications and manicures, Jay Michael Salon and Spa does it all. Each salon visit is guaranteed to exceed your most discriminating expectations, all the while making you look and feel fabulous. Visit jaymichael.com for more info.

About City of Hope

City of Hope is recognized worldwide for its compassionate patient care, innovative science and translational research, which rapidly turns laboratory breakthroughs into promising new therapies. For 100 years, City of Hope’s pioneering research has brought the world closer to cures for many life-threatening diseases, from cancer to diabetes. Compassion drives our innovation. Every discovery we make and new treatment we develop gives patients the chance to live longer, better and more fully. As an independent medical and research institution, we can break through the barriers that traditionally stand between scientists and physicians, accelerating the application of laboratory findings to more effective treatments. We work with urgency because time matters. Patients with cancer need better options today, not next week or next year. For many people, City of Hope is where hope begins. Visit cityofhope.org for more information.

Client News: Eviama Life Spa Celebrates Grand Opening Friday May 3rd in Midtown Village

Eviama Life Spa & Boutique is now open and accepting appointments at 109 S. 13^th Street, Philadelphia, in the heart of Midtown Village.  The public is invited to experience the region’s first green designed and operated spa that has been named “Best of” by Philadelphia Magazine, Philadelphia Style Magazine, Lucky Magazine and Citysearch.  On Friday, May 3, 2013, from 6:00 PM to 8:30 PM, Eviama will host a grand opening celebration featuring complimentary mini-spa services (first come, first served), light refreshments, door prizes, guided tours, intimate music, boutique discounts and $20 off any service booked during the event.  The event is presented with support from Midtown Village Merchant’s Association, Grid Magazine, Sustainable Business Network, Green Philly Blog, Dr.Hauschka and Aversa PR & Events LLC.  RSVP is requested by calling (215) 545-3344.

Eviama’s new home, leased from Goldman Properties, was created with eco-friendly construction materials, uses 100% sustainable energy, and features abundant natural light.  High ceilings, oversized windows, ample skylights, exposed brick, bamboo floors and reclaimed lumber provide the perfect backdrop for Owner Penny Ordway and her staff to soothe, heal and beautify the mind and body.  Design elements blend the feel of a modern loft with an Asian influenced sanctuary.

Inside this 2,000 square-foot urban oasis, clients are transformed through award-winning massage, organic facials, skincare treatments, body wraps, waxing, energy work, Reiki guided meditation, vibrational therapies, spiritual healing, meditation classes and more. Ordway and her team specialize in 17 varieties of massage that range from classic treatments to Eastern traditions, including Prenatal, Houdini JINI, Hot Stone Surrender, Aromotherapy Effleurage, Four Hand Massage, Lymph Drainage, Thai Yoga Mantra, Ashiatsu,  Zen Shiatsu, Rain Drop Therapy and Foot Reflexology.  Eviama also boasts 12 types of organic facials using Dr. Haushka’s exclusive line of skincare products.  

“Our goal is to offer balm and beauty for the mind and spirit,” said Ordway.  “To accomplish this, we use superior organic or biodynamic products and creative methods, serving you in a space designed with environmental integrity.”

The vast array of client services, many of which are only offered in Philadelphia by Eviama, take place in one of six treatment cabins that differ in décor and amenities. Each cabin features artwork and other decorative elements that will change seasonally. Cabin highlights are below:

• Artemisia Cabin takes in natural light which plays on walls painted a beautifully soothing tone of buttery cream. Services special to this cabin include couples massage, mother-daughter facials, Dr.Hauschka Classic Treatment facials, spiritual healing and Maya abdominal massage.
• Helichrysum Cabin boasts exposed brick, more buttery tones, a large skylight and fine art.  Here you can find yourself enveloped in an herbal infused wrap to cleanse away what no longer serves you, metabolically and energetically.
• Mahonia Cabin is especially designed for waxing services. This cabin features another skylight that conveys the indirect light from our wall of windows facing Chestnut Street.
• Rose Cabin showcases natural light that streams indirectly from the atrium windows through the skylight overhead. The Ashiatsu Bars allow certified therapists to balance gracefully as they use their feet to work out deeply held tension.
• Oak Cabin will please those who like less light while being grounded by the dark earthy red granite counter found there. In this treatment room 'tweens and teens may enjoy a Little Face Facial (with a parent present), or any of the transformative body wraps, facial or massage sessions.
• Sweetgrass Cabin features exposed brick walls and light from high windows in the building's lightwell. Unique timbers rescued from a church conversion in Manayunk grace the space while supporting another pair of Ashiatsu Bars. 

The new space also boasts an expanded boutique, new sauna, ornate building features, striking new meditation library and unique green elements, as highlighted below:

• One-of-a-kind parquet floors and framed architectural ornaments in building lobby 
• Five foot Quan Yin carved from a tree base and root adjacent to outdoor rock garden
• Warm hallway featuring majestic timber gates designed to slow and shape flow of energy in spa
• Boutique featuring fair trade, women made, artisan-owner made and eco-friendly gifts and fashions
• Unique shopping including biodynamic makeup from Dr.Hauschka, women’s fashions, handbags, jewelry, children’s clothing, toys, home décor, wall hangings, artful greeting cards and statues
• Reception area with client seating and sunny green views through oversized windows 
• Water lily shower featuring Italian porcelain rendered to mimic fine wood grain, with chlorine filtered rain head and chlorine filtered hand held spray
• New petite far-infrared sauna that produces radiant energy without harmful ultraviolet rays
• Meditation library features striking city views from wall to wall, floor to ceiling windows, plus exposed brick, plush window seating and a resource section
• Earth-friendly, non-toxic paint and adhesives 
• Décor using renewable, salvaged, recycled and sustainable materials
• Lighting is natural or mainly low-voltage throughout the space
• EnergyStar rated appliances

Future enhancements to the new space will include the installation of a custom-designed greenscaping that is being funded by a sustainable business grant from The Merchant’s Fund. The grant also will provide resources for a new table and equipment, as well as a rebranding campaign.

Eviama is owned and operated by Penny Ordway, a pioneer in Philadelphia’s eco and sustainability movements.  Eviama’s whole picture approach results in intuitive services that meet clients’ physical, emotional and spiritual needs. Outside of client treatments, Eviama also hosts weekly and monthly classes, spa parties, semi private yoga classes and community gatherings. Gift certificates are available for any service and make great gifts for any occasion.  Eviama is open seven days a week, with day and evening appointments convenient for everyone.  Services can be booked online at www.eviama.com or by calling (215) 545-3344. Please join Eviama on Facebook (Eviama Life Spa) and Twitter (@eviamalifespa).

Eviama is a member of the Sustainable Business Network and the Midtown Village Merchant’s Association.  National and local accolades include “Best Places for All-Natural Spa Services” by Lucky Magazine, “Best of Philly” for no-frills and pre-natal massage by Philadelphia Magazine, “Best Facials, Hair Removal and Massage” by Citysearch, “Best Spa” by Philadelphia Happening List, “Top Spa Package” by Day Spa Magazine and “7 Wonders of the Spa World” by Philadelphia Style Magazine. 

Client Event: Head 2 Toe - Holiday Men's Grooming & Styling Event

2B Groomed Barbering Studio, Kembrel and Avenue Swank present the first-ever Head 2 Toe: Holiday Men's Grooming & Styling Event on Tuesday, December 18th, from 5:00pm to 9:00pm at Kembrel, 1219 Locust Street, Philadelphia, PA 19107. This festive evening includes complimentary hot shaves and shoe shines, a preview of Kembrel’s fashion merchandise, Uber special gift cards, catered food from Smokin' Betty’s and holiday spirits from Art in The Age. 

VIP customers, special friends and media contacts are invited. A limited number of tickets are also open to the general public. Attendees are welcome to bring one guest (unless otherwise approved).  RSVP is requested by Monday, December 17th by contacting Aversa PR at [email protected] or 215-840-9216.

Note: Complimentary hot shaves will take 20 to 30 minutes each. Due to space and time restrictions, eight hot shave slots are available. To ensure fairness, 2B Groomed and Kembrel will provide an entry form to each guest that registers by 6:00pm. At that time, guests will be notified if they won a slot during the event. 2B Groomed will host members of the press at a future date for hot shaves and/or hair cuts. Studio appointments and interviews can be scheduled during Head 2 Toe.

About 2B Groomed Barbering Studio

2B Groomed Studios offers a stimulating, unparalleled grooming experience with a blend of  talented barbers, unique services, personal attention combined with Jazz music within an elegant and inviting atmosphere.  Jahmal Rhaney, a native of Germantown and a graduate of the Joseph Donahue International School of Hairstyling and the Tri-City Barber School, brings more than 20 years of experience to the barbering chair. He opened his shop intent on reviving the luxury, service and feel of the classic bespoke barbershop. He’s aided by a staff of internationally trained barbers who each bring the tonsorial traditions of their native cultures. 2B Groomed is located in the heart of Midtown Village in Center City, at 270 S. 11th Street, Philadelphia, PA 19107. 2B Groomed has received numerous accolades in Maxim, Men's Health, Philadelphia Magazine, Philadelphia Style, Playboy and USA Today. 

About Kembrel

Kembrel tightly blends old-timey, personal boutique shopping with the convenience and attainability of shopping online. Each week, customers discover unique merchandise for men and women from local, independent and niche designers alongside established accent brands, while sipping on a cup of espresso from local business partners. To shop, discover and save on local and classic apparel and accessories for men, visit Kembrel’s Men’s Shop at 1219 Locust Street Philadelphia, PA 19107, or browse at anytime online at www.kembrel.com.

About Avenue Swank

Avenue Swank  is an online publication focused on Fashion, Politics and Pop Culture. Created by Quentin Washington, Avenue Swank is a hub that intersects all facets of the today's newsworthy interests; where the term "foreign affairs" could range from world peace, to the hottest Italian designer. Centered on the elements of style and luxury, Avenue Swank has become a vehicle for promoting the true art of fashion, and an outlet for familiarizing its readers with emerging and established designers.

Client Event: Blogger Day on East Passyunk Avenue

East Passyunk Avenue hosted the first ever Blogger Day on Saturday, September 8, 2012. Philadelphia's top bloggers brought their families out for a day of private tours, cupcake decorating, shopping, sales, giveaways, prizes, live music, craft activities and more.  

Thanks to participating businesses, bloggers and their families for making the day a big success! 

RECAP AND BUSINESS LIST

• A Star is Born let budding fashionistas walk the runway. 
• Alphabet Academy - The Treehouse hosted mum planting, kids' yoga and breakfast snacks (by Belle Cakery).  Bloggers also toured the new eco-friendly Treehouse.
• Alphabet Aquarium was the scene for more private tours, apple painting and snacks. Kids met the Avenue's resident fish in the giant aquarium. 
• FUEL, Noir Philadelphia and Mamma Maria's Ristorante provided lunch for all participants.  South Philly's famous Mamma even came out to serve the mom bloggers. 
• Headhunters Hair Design and Novo Salon provided discounted services for moms and dads.
• Kings Music provided piano and guitar lessons for budding musicians. 
• Ms Goody Cupcake turned children into pastry chefs as she let them decorate their own cupcake masterpieces. 
• NRS Boutique sponsored a free trunk show for moms and the girls.
• Next (Ontheave) tempted dads with a full stock of Phillies gear. 
• Craft pit stop! Children made one-of-a-kind creations while parents shopped at Nice Things... Handmade.
• Halloween came early this year at Pixie Toes where bloggers previewed Halloween decor. They also enjoyed a nice trick or treat with free kids' gifts, popcorn and snacks. 
• Sermania Jewelry designed an original "Mom and Me" bracelet that was given away to one lucky family! 
• South Philly Comics were the heroes of the day with free comic books.  
• Urban Jungle presented a seed planting presentation and free plants for all the kids. 

For information of future media events on East Passyunk, please visit www.visiteastpassyunk.com.

Client Event: Headhunters Hair Salon Cuts Out Cancer & HIV/AIDS with HopeCuts

Headhunters Hair Design opens its doors this Sunday, September 23, 2012 from 12:00PM to 4:00PM for HopeCuts.  Top stylists will raise money for breast cancer, pediatric cancer and HIV/AIDS research at City of Hope National Medical Center and Beckman Research Institute.  Discounted services will include men's haircuts for $10.00, women's haircuts for $25.00, mini makeup for $15 and blow dry for $15.  All guests will enjoy free bagels, coffee, donuts, door prizes and more.  

Appointments are appreciated by calling (215) 334-4001. New clients and walk-ins are welcome. Educational information on breast cancer, treatment, and research will be available. Stylists are volunteering their time, with 100% of the monies going to City of Hope.   Headhunters Hair Design is located at 1718 East Passyunk Avenue, Philadelphia, PA 19148. For more information visit Facebook  or Twitter, or call (215) 334-4001.

About City of Hope
Ranked as one of “America’s Best Hospitals” in cancer by U.S.News & World Report, City of Hope is a pioneer in the fields of hematopoietic cell transplantation and genetics. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, City of Hope's research and treatment protocols advance care throughout the nation. For more information, visit www.hopecuts.org.