Aversa PR & Events

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Client News: East Passyunk Revs Up for 8th Annual Car Show

East Passyunk Avenue Business Improvement District (EPABID) is revving up for the 8th Annual Car Show and Street Festival on Sunday, July 28, 2013, from Noon to 5:00pm, on EPA between Broad and Dickinson streets.  More than 140 cars, motorcycles and trucks are expected to compete for Best of Show and other top honors.  The accompanying street festival will feature live music, circus performances, street vendors, rack sales, kids’ activities and the Bang! Boom! CRAFT! Show.  Wine and dine among the cars as award-winning restaurants serve street food and summertime drinks at festival prices.  Admission is FREE for attendees and $15 for cars.  The rain date is Sunday, August 4, 2013. For information, visit www.visiteastpassyunk.com.

“East Passyunk’s Car Show and Street Festival is one of South Philly’s largest outdoor festivals,” said EPABID Director Renee Gilinger.  “Families from around the tri-state area, and beyond, flock to EPA to cruise the cars, root for their favorites, sample South Philly fare and enjoy live music on every block.”

More than 140 muscle, classic, antique, custom and show cars, trucks and motorcycles will line the five blocks between Broad and Dickinson streets. The fee for participating cars is $15 per vehicle.  Registration will take place at Broad and EPA between 8:00am and 1:00pm. Space is available on a first come, first served basis. Trophies will be awarded in dozens of categories, including: Top 50, Best Stock, Best Modified, Best Engine, Best Paint, Best 50’s Custom, Best Street Rod, Best Low Rider, Best Truck, Best Motorcycle, and Best of Show Car and Motorcycle.   One winner will also be honored with the title of “People’s Choice” voted on during the show and on social media.

Live music will keep things moving and grooving with a different band on each block.  All music is outdoors unless otherwise noted. The line-up is as follows:

• 12:00pm to 1:00pm, Andrew Jackson Rock Band (between Tasker and Morris) 
• 12:00pm to 3:00pm, Ray Baccare playing Sinatra, Dean Martin and more (Stogie Joe’s, indoors)
• 12:30pm to 1:30pm, Joe King Trio (EPA and 13th)
• 1:00pm to 2:00pm, The Drive-Ins (EPA and 12th)
• 1:00pm to 5:00pm, DJ Lindsay Maria (Singing Fountain)
• 1:30pm to 2:30pm, We Are Fauna (between Mifflin and Broad)
• 2:00pm to 3:00pm, Alex Metzger Steely Pans Drum Band (between Tasker and Morris)
• 3:00pm to 4:00pm , Will Williams (between Mifflin and Broad)
• 3:00pm to 8:00pm , Joy Ride (Stogie Joe’s, EPA and Moore)
• 3:30pm to 4:30pm, Steve Cal Blues Band (between Tasker and Morris)
• 4:30pm, Car Show Trophies Award (between Tasker and Morris) 
• 8:00pm to 11:00pm, DJ Steve Nolfi (Stogie Joe’s, indoors)

East Passyunk’s award-winning restaurants will serve special street food and summertime beverages.  Nearly all food and drink served outside will be specially priced at $5.00 or less.  Specials below will be served outside on the street, unless noted below.  Drink and food menu to date includes:

• Belle Cakery – Dessert pop-up inside old Fond space (inside)
• Birra – Slices for the day (inside)
• The Bottle Shop – Craft beer bar
• Cantina – Regular menu in the outdoor yard with brunch and margarita specials
• El Zarape – Tacos al pastor on the outdoor spit and other Mexican favorites
• Le Virtu – Abruzzese fare in the garden
• Lucky 13 – Craft beer bar
• Mamma Maria – Italian specialties 
• Marra's – Pizza, Italian sandwiches, soft drinks, beer
• Ms Goody Cupcake truck – Special festival flavors (Classic Car, Doo Wop, Margarita, others)
• Noir – Montreal-style hot dogs, poutine, arancini, craft beer, Bai cocktails and complimentary Bai
• Plenty - $5 sandwiches (inside)
• Sophia’s – Outdoor craft beer
• Stogie Joe's – Outdoor craft beer bar and pulled pork sandwiches

Other festivities for everyone in the family will include:

• Bang! Boom! CRAFT! Show at the Fountain  – Handmade items from 40 crafters and artists, including Gearforms, Hog Island Press, Krista Peel Jewelry and Rachel Ink
• Charm City Movement Arts – Circus performances and tightrope demos between 2:00pm and 4:00pm
• Kid Zone  – Free moon bounce, art classes with Young Rembrandts, face painting, entertainment, more
• Mobile food – Little Baby’s Ice Cream,  Tot Truck, Weckerlys Ice Cream
• Pretzel Crisps – Free snack break station with free samples while supplies last
• Rack sales – 1600 Below Vintage, ADDICTION Boutique, Hip & Thrifty, Metro Mens, others
• Street vendors – Car memorabilia and accessories, jewelry, sunglasses, Italian-themed shirts and hats
• Other – Debut of East Passyunk branded tote bags, raffle from YELP and much more!

The 8th Annual Car Show and Street Festival, formerly known as the Doo Wop, is hosted by the Northeast Muscle Car Club and presented by East Passyunk Avenue Business Improvement District.  Sponsors include Yelp, Passyunk Avenue Revitalization Corporation, South Philly Review and WOGL.

ABOUT EAST PASSYUNK AVENUE BUSINESS IMPROVEMENT DISTRICT

East Passyunk Avenue Business Improvement District is home to 150 independently owned shops and markets that perfectly balances the best of the old and the new, mixing old world shopping, authentic Italian restaurants, world famous cheese steaks, with trendy boutiques, handmade arts, world-class cuisine and record-breaking events. For more information and directions, go to www.visiteastpassyunk.com, like East Passyunk Avenue on Facebook or Tweet @epassyunkave.

Client News: Serrano Celebrates Summer with Debut of "Street Fare" Food, Drinks and Entertainment

During a normal year, Serrano would close its doors for vacation in July. This year, however, the fun is just heating up as this Old City staple will remain open on Thursday, Fridays and Saturdays for the debut of "Serrano Street Fare," casual and discounted food and drinks, plus free entertainment.

The new "Serrano Street Fare" menu will offer eight to ten specially priced "grab n go" items that showcase Chef Gina Rodriguez's love of authentic street food. All food will be served casually (think paper, not china) as if they came fresh and hot from a local food truck. Special low prices will make patrons think they were outside reveling at their favorite food festival.

On top of delicious eats, proprietor Donal McCoy will serve up specially priced sangria, Aqua Fesca with an adult edge, signature cocktails and a tap takeover by Yards. McCoy also pays homage to the musical heart and soul of Tin Angel (upstairs) by arranging for great tunes during Street Fare, including Zach Brown on 7/13, and local legend Kenn Kweder on July 20th. Other acts will be announced soon. Entertainment is free.

Dates:
July 5, 6**, 11, 12, 13*, 18, 19 and 20*
(* Music, ** Old City District's Inside Out Festival )

Starting Menu:

• Pulled Pork Soft Taco (Braised pork, bacon, lettuce and pico de galo served in hand-made flatbread)
• Sonoran Hot Dog (Jumbo hot dog wrapped in bacon, topped with beans, guacamole, pico sauce and chipotle aioli)
• Cheesy Cornbread Jalapeno Poppers (Filled with cheddar cheese, fried in a cornbread batter)
• Chicken and Rice (Grilled chicken kabob served over Spanish rice with roasted green chili sauce)
• Grilled Corn (Finished with cayenne honey butter and green onion)
• Yucca Chips with Charred Salsa
• Sopapillas aka "Donuts" (Fried dough dusted in cinnamon and powdered sugar)
• Fish Taco (Grilled mahi-mahi, shaved cabbage, pico de gallo, lime crema in corn tortilla

"Serrano Street Fare" is the perfect way to celebrate the success of Serrano's new spring menu and high profile chef appearances at COOK, Philadelphia Magazine's Wine and Food Festival, Taste of the Nation and the PAWS Chef's Dinner. Serrano will resume standard nights and hours of operation after July 20th. Later in summer, McCoy will debut his highly anticipated new drink menu in its entirety and Chef Rodriguez will announce her new seasonally-inspired fall menu.

For more information, please visit serranophilly.com, call (215) 928-0770 or tweet @serranophilly

 

 

Job Postings: Philadelphia Social Media Assistant, Social Media and PR Intern, Blog Intern

Aversa PR and Philly Loves Fun are pleased to present three job and internship opportunities. Please see each listing for specific job descriptions, instructions on how to apply and other details.

Social Media Assistant - Philadelphia, PA and South Jersey

Aversa PR & Events seeks an organized, creative and driven social media rock star to assist with 20+ client accounts that cover retail, fashion, beauty, food, neighborhoods, tourism and much more. We work with small business owners, entrepreneurs and nonprofit leaders that expect the best from us - including smart and creative results, on a budget, in a timely manner, with measurable results. We're seeking a proven professional with documented experience in collecting and organizing content, developing short and long range strategies, growing social media followings, crafting an ongoing, unique for each business, teaching social media best practices to clients, and maintaining a content calendar.

Successful candidates will exhibit attention to detail, be good communicators, work well under pressure, have a sense of humor, work within budget and  time frames, and be able to generate award-winning messaging on the fly. Proven experience in managing social media accounts (Twitter, Facebook, Instagram, Pinterest) preferred. This is a new starter position with ten to fifteen hours per week with option to grow position in future. Dependable transportation at all times is a must as clients require store visits, photo shoots, meetings and event support. Office-based position in South Philadelphia.

Please submit cover letter, resume and list of social media samples/handles to [email protected]. Applications will be considered incomplete without all three elements. No phone calls please. For more information about us and our company, visit www.aversapr.com or follow us on Twitter at @koryaversa

Social Media and Public Relations Fall Intern - Philadelphia, PA and South Jersey

Aversa PR & Events seeks a motivated, mature and responsible intern to assist with our award-winning, unique and fun clients. You’ll gain experience in working to promote everything from theatre to cupcakes to circus arts and everything in between. Qualified candidates will have an understanding and some experience with social media, public relations and event planning. We seek someone that is creative, driven and detail-oriented with a good sense of humor. Excellent
communications skills and a strong knowledge of social media are a must! Our agency works with a small businesses, arts groups and nonprofit clients and has the most interesting portfolio in the
region. You will gain a great deal of knowledge and practical professional experience and enjoy some fun perks from those with whom we work. This internship can be full time or part time, but at least 12-15 hours per week. Start and end dates are flexible.

The successful candidate will have the following qualities/experience:
-Strong written and verbal communications skills
-Social media knowledge and presence
-Attention to detail
-Ability and desire to take initiative
-Sense of humor
-Willingness to learn
-Flexibility
-Ability to juggle multiple projects at once and meat deadlines
-Interest in and ability to attend and represent Aversa PR at events

Please submit resume, cover letter and social media handles/samples to [email protected]. Complete applications only. For more about us, visit www.aversapr.com

Philly Loves Fun Fall Intern - Philadelphia, PA and South Jersey

Philly Loves Fun seeks a motivated, mature and responsible intern to assist with social media, public relation and events. We are a website that writes and promotes many of the great activities that happen in Philadelphia that make the city so remarkable. We seek an intern with strong writing skills and a personal polish who can help us cover some of these events. You should have excellent verbal and written communications skills; be experienced in blogging and social media channels including Twitter, Facebook, and Instagram; and come to the position with drive, focus and ideas. You will gain a great deal of knowledge and practical professional experience and enjoy some fun
perks from those with whom we work. This is a part-time internship ranging between 10-20 (or more if desired) hours a week and offers a small weekly stipend.

The successful candidate will have the following qualities/experience:
-Strong writer
-Experience working with blogging content management systems
-Social media knowledge and presence
-Attention to detail
-Ability and desire to take initiative
-Sense of humor
-Willingness to learn
-Flexibility
-Interest in and ability to attend and represent Philly Loves Fun at events

Interested candidates should forward a cover letter, resume, social media links and blog samples to [email protected]. For more about us, visit www.aversapr.com and www.phillylovesfun.com

Client News: Diner en Blanc Returns to Philadelphia with White Hot Party of the Summer

From global phenomenon to highly sought-after “secret,” Dîner en Blanc returns to Philadelphia this summer for an unforgettable evening of elegance, beauty and magic. On Thursday, August 22, 2013, twenty-three hundred participants will celebrate and re-purpose a highly-visible public space by enjoying a night filled with food, wine, fashion, culture and music.  This très chic picnic, now celebrating its 25th year internationally, is part mystery tour, part pop-up feast and part je ne sais quoi.  The waiting list to secure an official invitation is now open at philadelphia.dînerenblanc.info.

Last year, Dîner en Blanc made its grand debut in Philadelphia when 1,300 guests descended upon the secret pop-up location that was revealed to be Swann Memorial Fountain in Logan Circle.  In its second year, event co-hosts have worked hand-in-hand with top city officials to again secure a memorable spot that is unexpected, well known and celebrates the cultural spirit of the event.

“The thing I loved hearing most from guests at last year’s event was the sense of community they felt and how they fell in love with Philadelphia all over again, ” said Co-Host Natanya DiBona. “The focus of our event is to really celebrate the great public spaces the city has to offer and how they can be creatively used.   Sharing an elegant meal in a beautiful space with new friends creates an everlasting memory. As one participant said after last year.. every time I pass Swann Fountain my heart smiles!”

Registration for this exclusive event will be limited and available on a first come, first served basis. Invitations are available first to all registered members who participated in the 2012 Philadelphia event. Other interested parties can also secure an opportunity to register by placing themselves on a waiting list.  Once potential participants add their name, they will join a growing list of interested parties who share a common love for the event – as well as for the City of Brotherly Love.  A sense of community is fostered through preview events, such as the one last Wednesday at William-Sonoma, as well as online discussion forums, Pinterest boards and social media outlets.

In early to mid July, all waiting list members have an equal opportunity to register themselves and a guest after a summer of suspense. Each registration will sign up their date, pick a meeting spot for the day of the event, and have the option to pre-order picnic food from the official event caters, Garces Catering and DiBruno Brothers. 

On the day of the event itself, true to tradition, bystanders around the city will witness groups of 200  people gather at specific rallying points and then converge on the final location by foot or by other means of transportation.  All participants are asked to dress elegantly in white, from head to toe, as well as bring an epicurean feast, chairs, fine china, silverware, white tablecloth and elegant table decor.  . 

Over the course of the evening, participants will celebrate dinner as an art form through time-honored traditions, live music and even dancing.  Visually breathtaking moments will include the waving of a cloth napkin to mark the beginning of the dinner, as well as the lighting of sparklers to let participants know they are now free to circulate, mingle and dance. 

Mole Street Productions has returned again to help assemble a musical line up that will dazzle guests.  Carte Blanche, a highly unique revivalist jazz group, will provide dinner music featuring sounds of the classic American 20's and 30's to jazz, French and Latin American music.  After dinner, DJ Bruce will get the crowd up and get the dance party rolling.  While the accessories and fashions are white, the event is green and eco-friendly, leaving the public space exactly as it was found.  When it is time to leave, guests pack up their belongings, pick up all their litter and head to the official after party, leaving behind no sign of their elegant revelry. 

The Sofitel Philadelphia will also serve as the official hotel partner by offering a  special package for an overnight stay in the city.  The special rate of $199 USD (plus tax) includes luxury king accommodations, breakfast for two in Chez Colette, one French baguette and one large bottle of limited edition Evian Water for dinner.  Other sponsors include Williams-Sonoma at the Bellevue and XIX Restaurant. 

Prizes awarded during Dîner en Blanc Philadelphia will include Most Elegant Man, Woman and Table.  Additional details will be posted closer to the date of the event.  “Philadelphia really shined last year and we will be watching for even more elegant attire and tablescapes this year,"said DiBona. “As many of our guests showed, this is a unique opportunity to wear your finest white gloves, hats, fascinators and perhaps even unpack that  gorgeous wedding gown you haven’t seen in a few years!”

Dîner en Blanc is BYOB and therefore all participants must be at least 21 years old.  Dîner en Blanc’s Philadelphia is produced entirely by local volunteers that include two Co-Hosts, eight Group Leaders, 48 Table Hosts and several on-site volunteers.  For more information and to sign up for the waiting list, visit philadelphia.dînerenblanc.info. To join the growing online community, join in discussion forums on the website, or follow Dîner en Blanc Philadelphia on Facebook, Pinterest and Twitter (@debphl).

About Dîner en Blanc International

The worldwide phenomenon known as Dîner en Blanc will celebrate its 25th anniversary this year.  Launched by François Pasquier and a handful of friends in 1988, the Paris Dîner en Blanc now attracts more than 10,000 people each year. What began as a “friends and word-of-mouth only” event has grown into an international epicurean phenomenon on five continents. While the technology behind the event may have changed over the years, the principles fuelling this fantastic event have not: diners continue to gather at a secret location for the sole purpose of sharing a high-quality meal with good friends in one of their city’s most beautiful locations. Dîner en Blanc International, based in Montreal, is responsible for developing this secret posh picnic in over 40 cities by the end of 2013. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.

For photos or videos of Dîner en Blanc events from around the world, go to www.dinerenblanc.info, select the city you wish to view and click on the media tab in the top right corner. 

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Diner En Blanc To Return To Philadelphia In Summer 2013

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Client News: Aversa PR Opens Office During East Passyunk's Weekend of Triple Fun

Hot on the heels of last week’s record-breaking Craft Beer Day and La Festa, East Passyunk Avenue Business Improvement District (EPABID) triples the fun this coming weekend with Second Saturday, Antique and Vintage Flea Market and South Philly Fest. Festivities also include the grand opening block party for Aversa PR and Frontstretch.com. 

The fun starts early Saturday morning with the Antique and Vintage Flea Market that returns with 60+ vendors selling antiques, collectibles, vintage furniture, jewelry, clothing and accessories. After shopping, enjoy sales, free make-overs, pop-up shop, art openings, receptions, tastings and sales at more than a dozen merchants and businesses.The festivities even include a ‘baby shower’ for East Passyunk’s precious new arrival, Cloth at 1605 East Passyunk Avenue.The fun continues into the night with circus performances, DJ, food and drink at grand opening of Aversa PR at 12^th and East Passyunk.

On Sunday, there’s no rest with the return of South Philly Fest by Lucky 13 and Sweet Jane Vintage, featuring a free outdoor concert with seven live bands, great shopping, food and drink specials. Complete details for all events are listed below. For more information, visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.

ANTIQUE AND VINTAGE FLEA MARKET
Saturday, June 8, 2013

The Antique and Vintage Flea Market will return to the 1600 block parking lot between Tasker and Morris from 8:00 AM to 4:00 PM.  More than 60 vendors will feature antiques, collectibles, vintage furniture, jewelry, clothing and accessories, glassware, pottery and much more. Held in and around the municipal lot on the 1600 Block of East Passyunk Avenue between Morris & Tasker. The GPS address is 1630 East Passyunk Avenue. The event is organized by Philadelphia Flea Markets. Admission is free. Family-friendly shopping for all ages. The rain date is Sunday, June 9, 2013.

JUNE SECOND SATURDAY
Saturday, June 8, 2013

Shop and stroll your way into summer as EPABID hosts June's Second Saturday. See individual listings for times, costs and details.

* 1600 Below Vintage (1600 EPA) - Complimentary Prosecco, 20% off everything vintage, and artwork by Laura Finestone. Upstairs Reliable Floor Covering will be offering 10% off all in stock area rugs.

* Aversa PR & Events (1141 Pierce Street, at 12th and East Passyunk) -- Come meet the folks behind EPA's social media!  Grand opening block party featuring food and drink samples from Noir, Chhaya, Toast, SliCE, Bitar's, Smokin' Betty's, Devil's Alley, Serrano, Francoluigis, and Art of Bread by Georges Perrier. Ms Goody Cupcake will preview her new truck and give away dessert samples. Prism Beer will pour Summer of 69 and Naked Blonde. Uber, Headhunters Hair Design, Eviama Life Spa, Fly School Circus Arts, Cloth, Sealed with a Kiss, City of Hope and others will provide raffle prizes and free swag bags for the first 200 people. Entertainment includes a DJ, circus performance and a preview by Brat Productions of their new show The Last Plot in Revenge. Free, 21 and older, 6:00 PM to 9:00 PM

* Cloth (1605 EPA) -- Cloth ( 1605 EPA) -- Come meet our new 'bundle of joy' during the grand opening 'baby shower' for Cloth. Complimentary croissants, pastries, coffee, tea, organic juice boxes and kid's snacks will be provided. Enjoy our "baby shower" cake donated from Ms Goody Cupcake. The new play corner will be open and fully stocked with toys and books. Enter to win great prizes, including a raffle basket of summer baby necessities. Free swag bags full of prizes and coupons for the first 50 shoppers. Free, 10:00 AM to 7:00 PM

* Chhaya Cafe (1823 EPA) -- Art reception with works from Priscilla Hopkins, featuring acrylic paint on paper and enjoys layering transparent and opaque forms to create compositions inspired by the natural world. Complimentary snacks. Free, starts 6:00 PM

* Frame Fatale (1813 EPA) -- Frame Fatale (1813 EPA) – Opening reception for “Box Score:  Mixed Media Collages” by Randel Plowman.  Limited edition archival prints from “Box Score:   An Autobiography,” an epic baseball poem (and free, interactive ipad app!) by local poet Kevin Varrone, are on view through July 30.   Formatted as literary baseball cards, “Box Score” is for anyone who loves baseball, poetry, art, and history.   Join us for light ball park fare:  popcorn & pretzels, beer & lemonade! Free, 6:00 PM to 9:00 PM

* Fringe (1728 EPA) – Reception for Bird in the Hand ink paintings by Lucinda Morreale, with music by Murmuration. Free, 6:00 PM to 10:00 PM.

* Headhunters Hair Design (1718 EPA) - FREE mini-makers for new clients, jewelry summer sale, spray tan discounts, hair chalking, snacks. Opens at 10:00 AM

* HOME A furnishings boutique (1815 EPA) - Reception featuring artwork from an artist that graduated from the University of the Arts - Emily Stabile.  She'll be presenting some wood cut prints and paintings on wood. Free refreshments, 6:00 PM to 9:00 PM

* Metro Men's Clothing (1615 EPA) - 15% off entire store to get styling for summer, complimentary champagne and champagne spritzers. 11:00 AM to 9:00 PM

* Ms Goody Cupcake (1838 EPA) - Last call for Fegley's Blueberry Belch and Young's Double Chocolate Stout cupcakes for Philly Beer Week + Drunkin' Elvis (which lasts through June). Cupcake Shakes are back for summer. Enjoy free samples and fifty cents off each shake (any flavor cupcake!). 9am - 4pm (or sell out)

* Nice Things.. Handmade (1731 EPA) - Art opening and reception with paintings by Courtney Brown, free refreshments, more details coming. Free, 6:00 PM to 10:00 PM

* Nicole Rae Styer Boutique (1822 EPA) - Huge summer sale.........all summer dresses,tanks and shorts 20% off! Wine and sweets from Belle Cakery. Free, 5:00 PM to 8:00 PM

* Occasionette (1825 EPA) - The Second Saturday Pop-Up Shop at featuring Brainstorm Print and Design with beer, donuts and awesome hand screenprinted art prints. Free, 6:00 PM  to 9:00 PM

* Pollyodd (1908 EPA) - Free tasting with newest cello. Come out and try some Mango just in time for summer. Free, 5:00 PM to 7:00 PM

SOUTH PHILLY FEST
Sunday, June 9, 2013
Lucky 13 Pub and Sweet Jane Vintage present South Philly Fest from 12:00 PM to 6:00 PM with an outdoor concert featuring seven live bands, drink specials, food, vendors and shopping. Line up is listed below.  Festivities will take place outside on the street in front of Lucky 13 Pub, at 13^th and East Passyunk Avenue. Inside Lucky 13, DJ Sunny Girl Williamson will be spinning records and keeping things cool. Concert is free. Drinks and food are pay-as-you-go.

Concert performances and times:

Haggard (Noon)
Company Corvette (1:00 PM)
Needle Points (2:00 PM)
Robes of Alchemy (3:00 PM)
The Whips (4:00 PM)
Gondola (5:00 PM)

Vendors include:

Angel’s Airbrush
Bad Panda Jewelry
Hail Ella
Laura Lawless
Little Baby’s Ice Cream
Kung Fu Hoagies
Make Love Not War
Medium Bob’s Curiosity Shop
Mockingbird Salon
Paul Carpenter
She All Talk
Sweet Jane Vintage
Utopia

Client News: East Passyunk Avenue Presents Craft Beer Day and Italian National Day Festival

East Passyunk Avenue Business Improvement District (EPABID) serves up a double dose of summertime fun with two festivals on Sunday, June 2, 2013.  Starting at 11:00 AM, Philly Beer Week kicks off with 15 hours of craft beer events during Craft Beer Day.  East Passyunk restaurants, bars and retailers will present opportunities to meet the brewers, try new craft beers, enjoy beer-infused and inspired foods, and shop for beer-related gifts.  Starting at Noon, Italian National Day Festival “La Festa Della Repubblica” will feature a full day of live music, Italian draft and bottled beer specials, Italian food vendors, kids’ activities and a spaghetti eating contest.  La Festa activities are held on East Passyunk Avenue, between Mifflin and Moore streets.  Events are held rain or shine.  Admission is free, unless otherwise noted. Food and drinks are pay-as-you-go.  For more information about Craft Beer Day and La Festa visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.

CRAFT BEER DAY – CHEERS!
East Passyunk Avenue kicks off Philly Beer Week with 15 hours of craft beer events. Try new brews and beer-infused and inspired eats, meet brewers, and quench your thirst for craft beer! The event is free, and rain or shine.

• Belle Cakery (1437 EPA) - Chocolate Stout Cake with Oat Crumble, Framboise and Vanilla Ice Cream
• Birra (1700 EPA) - All IPA, All Day! IPA tap takeover with Avery Maharaja Double, Bear Republic Racer 5, Bells Hopslam Double, Founders All Day, Great Lakes Burning River, New Holland White Hatter White, Oskar Blues Deviant Dales, Three Heads Too Kind Double, Weyerbacher Last Chance, Yards Trouble Double; 11:00 AM to 12:00 AM
• The Bottle Shop (1837 EPA) - Craft beer tub outside with Italian draft specials; 11:00 AM to 12:00 AM
• Era Atomica (1726 EPA) - 25% off all bar ware
• Le Virtu (1927 EPA) - Outdoor barbeque featuring grilled Abruzzesse fare with craft beer sampling and specials from Ommegang, Prism and Weyerbacher;  1:00 PM to 4:00 PM
• Lucky 13 (1820 S. 13th) - Victory Brunch with DJ;  11:30 AM to 4:00 PM
• Metro Men's Clothing (1615 EPA) - 15% off entire store and complimentary Peach Mango & Vodka cocktails and beer while you shop
• Ms Goody Cupcake (1838 EPA) Beer infused cupcakes (Bx3: Blueberry Beer Belch, Double Chocolate Stout, Drunkin' Elvis with Well’s Banana Bread Beer ), beer-infused truffles and Oatmeal Peanut Butter Beer Cookie Sandwiches infused with Wells Banana Bread Beer. All cupcakes will be fifty cents off; 11:00 AM to 4:00 PM
• Noir Restaurant (1909 EPA) - Victory Helios Ale Mimosas, Homemade Berry-Infused Allagash White and Dollar Montreal-style Hot Dogs; 3:00 PM to 2:00 AM
• Occasionette (1825 EPA) – Free beer tote bag with $20 or more purchase while supplies last; 12:00 PM to 6:00 PM
• P.O.P.E. (1501 EPA) - Dogfish Head's BBQ Cook Out; 11:00 AM to 5:00 PM
• Phresh Printz & E's Tees (1800 EPA) - Beer, Philly and East Passyunk-inspired tee-shirts
• Stateside (1536 EPA) - Pork belly and beer-braised baked bean happy hour with Evil Genius; 4:00 PM to 7:00 PM
• Stogie Joe's (1801 EPA) - Craft beer specials including mixed bucket of Bells (6) for $15, meatball sandwich and craft bottle or draft for $10, and live music at 5pm; 11:00 AM to 12:00 AM

LA FESTA - FESTEGGIAMO!
Filitalia International and Foundation presents Italian National Day Festival “La Festa Della Repubblica,” on East Passyunk Avenue, between Mifflin and Moore streets.  Family-friendly festivities will include live music, raffles and prizes, Italian food vendors (including East Passyunk’s Mamma Maria), specialty cocktails, Italian draft and bottled beer specials, a spaghetti eating contest. Activities for the kids will include a moon bounce and face painting.  Confirmed sponsors and vendors includes Noir Restaurant, Mamma Maria’s, The Bottle Shop, Stogie Joes, Candy Rockz Jewelry,  Capo’s Coins and Memorabilia, Gozen Yogurt, Twin Shoppe, Lil Dan’s and more.  Ms Goody Cupcake will also feature an open house with fifty cents off cupcakes. Special Italian Day flavors will include Roche Roche, Holy Cannoli and Italian Funfetti. The event is free, and rain or shine.  The early schedule for entertainment is as follows:

• Food, drink and kids’ activities, 12:00 PM to 7:00 PM
• DJ Johnny Looch, 12:00 PM to 7:00 PM
• Pasquale D’oro and Band, 3:00 PM to 7:00 PM
• Spaghetti Eating Contest, 2:00 PM to 4:00 PM
• Raffle Drawings, 6:00 PM

BONUS: PHILLY BEER WEEK ON EAST PASSYUNK
Select East Passyunk restaurant and bars will also present special craft beer-related events in honor of Philly Beer Week. A partial list of events is below:

P.O.P.E. (1501 EPA) 

• Monday, June 3 - Saucony Creek Brewing BMX Bike Show on Dickinson St (between 10th & EPA) from 11am-4pm. Owner of Saucony Creek Brewing (retired X-game Athlete) & friends will be putting on a bike show and performing tricks; 11:00 AM to 4:00 PM
• Tuesday, June 4 - Founders Brewing Night with the owners of the distinguished brewery in-house; 7:00 PM to close
• Wednesday, June 5 - New Holland Brewing Freak Show with local performers mystifying with tricks like sword swallowing, walking on glass, etc.; 8:00 PM to 10:00 PM
• Friday, June 7 - Thirsty Dog Brewing Tap Takeover; 7:00 PM to close
• Sunday, June 9 - Bell's Brewing Brunch with Laura Bell; 11:00 AM to 3:00 PM

Stogie Joe's (1801 EPA)

• May 31 thru June 9 - Meatball sandwich and draft/bottle craft beer for $10 + bucket of Bells (six) for $15
• Monday, June 3 - Craft Beer Quizzo with $100 cash prize for 1st place, case of Southern Tier & $25 Stogie Joe's Gift Certificate for 2nd place and case of Bells & $10 gift certificate for 3rd place; 7:00 PM

For more information and event updates, visit East Passyunk Avenue on Facebook, follow @epassyunkave on Twitter, pin East Passyunk Avenue on Pinterest and visit www.visiteastpassyunk.com.

ABOUT EPABID

East Passyunk Avenue Business Improvement District is home to 150 independently owned shops and markets that perfectly balances the best of the old and the new, mixing old world shopping, authentic Italian restaurants, world famous cheese steaks, with trendy boutiques, handmade arts, world-class cuisine and record-breaking events.

Chef-driven restaurants have pushed this once-faded community into the national spotlight. East Passyunk Avenue boasts more than 30 eateries, from authentic traditional Italian restaurants to gastropubs, including four of Philadelphia magazine’s Top 50 Restaurants: Stateside, Le Virtu, Fond and Will.  Capogiro Gelato Artisans scoops up National Geographic’s “best ice cream in the world” just down the block from cheese steak global headquarters, where Pat’s and Geno’s still vie to be called the best of this Philly staple. 

Anchored by the beautifully restored Singing Fountain, a communal gathering place on Tasker Street, this store-lined commercial corridor hosts events of all shapes and sizes. Annual outdoor favorites include foodie-festival Flavors of the Avenue, the Car Show & Street Festival, Farmers’ Markets and East Passyunk Craft Beer Day. 

Client News: Diner en Blanc Returns to Philadelphia in Summer of 2013 - Wait List is Now Open!

Dîner en Blanc will return to Philadelphia in the summer of 2013 for another evening filled with magic, food, fashion, art and music. Organizers of the pop-up picnic in white will announce the official date in mid-to-late May. In anticipation, the wait list is now open at philadelphia.dinerenblanc.info. As of 2:00 PM, over 1,000 people have already flooded the website and added their names to receive an official invitation. The wait list does not guarantee a spot to Dîner Blanc Philadelphia. It does ensure that wait list members will be notified when slots for the event go on sale in early summer.

Last year, 1,300 people attended the debut of Dîner en Blanc Philadelphia, with 650 slots sold (which included registration for two people) and 4,000 people on the wait list. The event went on to be called Philadelphia's "Party of the Year" -- and won a Pepperpot Public Relations Award from the Public Relations Society of America, Philadelphia Chapter.

The official event date for the 2013 Diner en Blanc will be announced later in May, along with details of a special preview party on Wednesday, June 5, 2013 at Williams-Sonoma at the Bellevue Hyatt. For more information, follow Dîner en Blanc Philadelphia on Facebook and on Twitter (@debphl).

About Dîner en Blanc:  Launched with just a handful of friends by François Pasquier nearly 25 years ago, Paris’ Dîner en Blanc will bring tens of thousands of white-clad guests to 40 cities across 5 continents, from Barcelona to London, from Montreal to Sydney. For more information on Dîner en Blanc International, visit www.Dînerenblanc.info

Client News: Fly School Circus Arts Presents Grand Finale Trapeze Show During PIFA

Fly School Circus Arts presents a high-flying grand finale to their participation in the Philadelphia International Festival of the Arts (PIFA). Tonight and tomorrow night, Fly School presents two first ever flying trapeze shows within the boundaries of Center City. "Daringly High" performances will take place on Thursday, April 25 and Friday, April 26, 2013 at 8:00 PM in the University of the Arts Parking Lot on Broad Street (between Spruce and Pine streets, across from the Kimmel Center). Professional faculty and advanced students will present works that celebrate a moment in time dating back to 1965 when model Jean Shrimpton helped change the face of women’s fashion and challenged female roles in society. Announced performers include Fly School Director Mary Kelly Rayel, Caitlyn Larsson, Donovan Chandler and Christine Landon. All professional performers will do tricks and exhibit skills without a safety harness as they fly 25 feet in the air. Admission is $10.00 at the gate for a spot inside the parking lot. Best viewing spots are expected to go early, and tickets are first come, first served until they sell out. Trapeze shows come hot on the heels of dozens of sold-out classes during the 2013 PIFA. As of today, all trapeze classes are sold out through closing day. Over 750 adults and children have come to enjoy trapeze lessons that celebrate empowerment, confidence and freedom found in doing the unexpected. 

Fly School celebrates the “If You Had a Time Machine…” theme by jetting back to October 30th, 1965, when model Jean Shrimpton shocked the Australian  establishment by attending Derby Day, a significant horse racing event in Melbourne, wearing a mini dress with a considerably higher hemline than was acceptable in Australian society. In doing so, she brought global attention to the fashion revolution already underway in Europe, one that was changing the landscape of women's fashion from one of maternal imitation to one of individuality, empowerment, and youthful domination.

Each performance will showcase both the incredible talent and skills of the Fly School staff and the hard earned accomplishments of their students. The student performance will present a variety of skill levels and achievements, demonstrating how Flying Trapeze can enrich and empower the lives of all people. Fly School staff will take it to the next level with a traditional flying trapeze performance where they will astound audiences with professional skill, style, grace, and beauty!

For more information on Fly School, visit www.flyschoolcircusarts.com and follow @flyschoolcircus.

Big congratulations go out to Fly School -  All classes are now sold out! Join the trapeze fun during tonight's first ever show. 

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Client News: Chef Gina Rodriguez Debuts Spring Menu, Sells Out COOK and Debuts at Taste of Nation

Executive Chef Gina Rodriguez in on a roll this spring! First, she debuted Serrano's spring menu to a full house of 45+ food journalists and bloggers during a special tasting and wine pairing dinner. She then was asked to cook up her speciality dishes on MyPHL 17's Eye Opener with Jennifer Lewis Hall and Ashley Johnson.


Other exciting developments included a repreat invitation to COOK for a special Cinco de Mayo class on May 5th. The class sold out in less than four hours.

Serrano also announced that Chef Rodriguez would make her debut at Taste of the Nation, on Sunday, April 28th and at the Philadelphia Magazine Wine & Food Festival on Friday, May 10th.  

Later in Spring, Chef Rodriguez will present Serrano's signature dishes at PAWS Chefs Dinner and the Eat.Write. Retreat. national food bloggers conference.

For a sampling of headlines about Chef Rodriguez, Serrano and the new spring menu visit links below. Don't forget to stop in Serrano and experience her delicious cooking for yourself!

Philly Chit Chat - Chef Gina Rodriguez Debuts Spring Menu

Zagat - New Chef Launches New Menu at Serrano in Old City 

South Philly Fashionista - Serrano Ready for Spring

Posh to Ganache - Spring Tasting at Serrano 

 Phoodie - Serrano Readies Spring Menu, New Chef, Delicious Curry

Glamorosi - Serrano Restaurant Presents New Menu for Spring 2013

Real: The Kitchen and Beyond - Serrano Restaurant Spring on the Menu

Giggles, Gobbles, Gulps - Serrano Spring 2013 Menu Tasting

Philly PR Girl - Old City Serrano Launches New Menu

Albfor - Serrano Media Tasting Album 

My Insight Mag - New Spring Menu at Serrano Restaurant by Chef Rodriguez

I Can Cook That - Jim Dandy on the Cape Drink  

 

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Serrano Executive Chef Prepares Spring Menu!

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A Taste of Spring at Serrano