Aversa PR & Events

Aversa PR Debuts New Website

Please visit our brand new website at www.aversapr.com - and please update your browser and saved files to make sure you are pointed in the right direction. We don't want you to miss a thing..

Job Postings: Philadelphia Social Media Assistant, Social Media and PR Intern, Blog Intern

Aversa PR and Philly Loves Fun are pleased to present three job and internship opportunities. Please see each listing for specific job descriptions, instructions on how to apply and other details.

Social Media Assistant - Philadelphia, PA and South Jersey

Aversa PR & Events seeks an organized, creative and driven social media rock star to assist with 20+ client accounts that cover retail, fashion, beauty, food, neighborhoods, tourism and much more. We work with small business owners, entrepreneurs and nonprofit leaders that expect the best from us - including smart and creative results, on a budget, in a timely manner, with measurable results. We're seeking a proven professional with documented experience in collecting and organizing content, developing short and long range strategies, growing social media followings, crafting an ongoing, unique for each business, teaching social media best practices to clients, and maintaining a content calendar.

Successful candidates will exhibit attention to detail, be good communicators, work well under pressure, have a sense of humor, work within budget and  time frames, and be able to generate award-winning messaging on the fly. Proven experience in managing social media accounts (Twitter, Facebook, Instagram, Pinterest) preferred. This is a new starter position with ten to fifteen hours per week with option to grow position in future. Dependable transportation at all times is a must as clients require store visits, photo shoots, meetings and event support. Office-based position in South Philadelphia.

Please submit cover letter, resume and list of social media samples/handles to [email protected]. Applications will be considered incomplete without all three elements. No phone calls please. For more information about us and our company, visit www.aversapr.com or follow us on Twitter at @koryaversa

Social Media and Public Relations Fall Intern - Philadelphia, PA and South Jersey

Aversa PR & Events seeks a motivated, mature and responsible intern to assist with our award-winning, unique and fun clients. You’ll gain experience in working to promote everything from theatre to cupcakes to circus arts and everything in between. Qualified candidates will have an understanding and some experience with social media, public relations and event planning. We seek someone that is creative, driven and detail-oriented with a good sense of humor. Excellent
communications skills and a strong knowledge of social media are a must! Our agency works with a small businesses, arts groups and nonprofit clients and has the most interesting portfolio in the
region. You will gain a great deal of knowledge and practical professional experience and enjoy some fun perks from those with whom we work. This internship can be full time or part time, but at least 12-15 hours per week. Start and end dates are flexible.

The successful candidate will have the following qualities/experience:
-Strong written and verbal communications skills
-Social media knowledge and presence
-Attention to detail
-Ability and desire to take initiative
-Sense of humor
-Willingness to learn
-Flexibility
-Ability to juggle multiple projects at once and meat deadlines
-Interest in and ability to attend and represent Aversa PR at events

Please submit resume, cover letter and social media handles/samples to [email protected]. Complete applications only. For more about us, visit www.aversapr.com

Philly Loves Fun Fall Intern - Philadelphia, PA and South Jersey

Philly Loves Fun seeks a motivated, mature and responsible intern to assist with social media, public relation and events. We are a website that writes and promotes many of the great activities that happen in Philadelphia that make the city so remarkable. We seek an intern with strong writing skills and a personal polish who can help us cover some of these events. You should have excellent verbal and written communications skills; be experienced in blogging and social media channels including Twitter, Facebook, and Instagram; and come to the position with drive, focus and ideas. You will gain a great deal of knowledge and practical professional experience and enjoy some fun
perks from those with whom we work. This is a part-time internship ranging between 10-20 (or more if desired) hours a week and offers a small weekly stipend.

The successful candidate will have the following qualities/experience:
-Strong writer
-Experience working with blogging content management systems
-Social media knowledge and presence
-Attention to detail
-Ability and desire to take initiative
-Sense of humor
-Willingness to learn
-Flexibility
-Interest in and ability to attend and represent Philly Loves Fun at events

Interested candidates should forward a cover letter, resume, social media links and blog samples to [email protected]. For more about us, visit www.aversapr.com and www.phillylovesfun.com

Aversa PR and Diner en Blanc Philadelphia Win First Place Award from PRSA Philadelphia

The Philadelphia Chapter of the Public Relations Society of America presented Aversa PR & Events and Diner en Blanc Philadelphia with a first place public relations award for the viral campaign that promoted the pop-up picnic in white. The award represents the first Pepperpot for Aversa PR & Events since its incorporation just nine months ago. Aversa PR & Events owner Kory Aversa was also recognized with an individual achievement award for chairing the chapter’s inaugural Nonprofit Resource Committee that matches nonprofits with public relations pros from the public sector. Ceremonies were held last evening, Wednesday, December 5, 2012 at the Arts Ballroom, 1324 Locust Street. The sold-out event recognized best in class PR campaigns and tactics from the Philadelphia region that were conducted in the last 12 months.

PEPPERPOT AWARD + DINER EN BLANC

Diner en Blanc Philadelphia was honored for the public relations campaign in the category of special events and observances, for events seven days or less. Diner en Blanc Philadelphia brought style and elegance to its Philadelphia debut on Thursday, August 23, 2012. After a summer of suspense, the secret pop-up location was revealed to be Swann Memorial Fountain in Logan Circle. The sold out viral picnic attracted 1,300 guests clad in white and toted their white tables, linens, china and décor.

Coverage for the event started in April of 2012 with two blog pieces that helped co-chairs to secure group leaders. In June of 2012, the organizing committee secured the services of Aversa PR & Events LLC. Together, the team put into motion a viral campaign between late June and late August that produced 47 blog stories and 10 traditional press stories. In response to the campaign, the waiting list grew to 4,000+ people. Online efforts landed Dîner en Blanc Philadelphia with 2,200+ followers on social media. On August 3, 2012, all 1,300 registration slots were sold out to people of all ages, races, nationalities, sexual orientations and backgrounds. Attendees hailed from counties as varied as the United States, Poland, France, Russia, Australia and Great Britain. The picnic bolstered Philadelphia’s reputation as a truly international city.

Day of and post event coverage produced approximately 10 million audience impressions from at least 32 traditional press stories (including 19 stories and mentions on CBS, FOX, NBC and ABC) and 25 blog stories. Thousands of photos filled flooded Facebook, Twitter, Pinterest, Instagram and Yelp. Philadelphia’s public space received the attention it deserved with hundreds of photos and mentions in 50 blog and traditional press stories. Philadelphia Magazine’s HughE Dillon declared, “I think we have a new event space that is at the center of everything.” Due to the tremendous success, the city of Philadelphia and Dîner en Blanc International have already given the green light for another event in Philadelphia in 2013.

INDIVIDUAL ACHIEVEMENT AWARD + KORY AVERSA

Aversa PR & Events Owner Kory Aversa was honored with an the “President’s Award” during the pre-ceremony for individual achievement winners. Chapter president Blair Kahora Cardinal recognized Aversa for chairing the chapter’s first Nonprofit Resource Committee. The new committee was formed to connect chapter members from the public sector with members (and non-members) in the nonprofit community. Activities also were designed to provide educational and social opportunities for nonprofit professionals to enhance their public relations and social media skills. Activities in the first year included a sold-out speed networking event, a holiday happy hour mixer, a collection drive for members to “Adopt a Senior,” and a public service project at MANNA (coming on December 19, 2012).

ABOUT AVERSA PR

Aversa PR & Events was founded in March of 2012 by owner Kory Aversa. The new company’s official mission is to create big buzz for arts, culinary, entertainment, small business and nonprofit clients that specialize in quality, one-of-a-kind, meaningful products or services. Services focus on public relations, media relations, social media, event planning and nonprofit development. This new public relations company was founded to promote the very things that Aversa loves about Philadelphia – and modeled his business model after subject matter from his website Phillylovesfun.com.

Aversa PR’s client roster has expanded in nine months to include 20+ clients, such as Diner en Blanc Philadelphia, Fly School Circus Arts, East Passyunk Avenue Business Improvement District, Eviama Life Spa, Ms Goody Cupcake, Charm City Movement Arts, Smokin’ Betty’s, Devil’s Alley, Chhaya Café, Bitar’s, Alphabet Academy, 2B Groomed Barbering Studio, Headhunters Hair Design, Acorn Dental Associates, Brat Productions, City of Hope Philadelphia, City Year Greater Philadelphia, Tashan and Tiffin. New clients are on the way for 2013, with announcements coming in late December of 2012.

Owner Kory Aversa, 39, is originally from Utica, New York, where he graduated with a Bachelors of Arts from Utica College of Syracuse University. He majored in Public Relations with a minor in Political Science. Since moving to the Philadelphia region in 1998, Aversa has worked for and on behalf of some of the region’s largest and most interesting causes, including Philadelphia Senior Center, Please Touch Museum, Philadelphia School of Circus Arts, Epilepsy Foundation of EPA, Children’s Healthcare Foundation of South Jersey and others. He has served on the board of directors for Delaware Valley Legacy Fund, Plays & Players Theatre, Safeguards and People-Pet Partnership.

Aversa resides in South Philadelphia with his shelter dog Buster Brown. They live just off of the East Passyunk Avenue business corridor where they spend much of their business and personal time.

PRSA Event: Holiday Happy Hour for PR & Nonprofit Professionals

The Nonprofit Resource Committee of  the Public Relations Society of America, Philadelphia Chapter presents a Holiday Happy Hour on Wednesday, November 28, 2012, from 5:30pm to 7:30pm, at Smokin' Betty's, 116 South 11th Street, Philadelphia, PA 19107.  Staff from area nonprofits are invited to network with other nonprofits, as well as PR pros from agencies, the public sector and freelancers eager to meet their nonprofit communications peers. The chapter will also collect donations for an “Adopt a Senior” drive benefiting the Philadelphia Senior Center. 

Registration is requested in advance by clicking here. Walk-ups are also invited. The $5 registration fee will include light fare, drink specials and holiday cheer.  This is a 21 and up event. 

Guests are encouraged to contribute to the optional “Adopt a Senior” drive benefitting the Philadelphia Senior Center. New, unwrapped gifts can include outerwear (winter hats, insulated gloves, sweaters, coats or jackets), clothing (pajamas, bath robes, sweat suits, bedroom slippers), household items (toiletries, bath towels, wash clothes) or miscellaneous items (gift cards, Ensure, Depends, home goods). Every contribution goes a long way towards ensuring that seniors in our region have a happy and safe holiday season.

For information on the PRSA Philadelphia chapter, visit http://www.prsa.philly.org, follow them on Twitter at @PRSAPhilly and find them on Facebook at PRSA Philly.