Aversa PR & Events

Aversa PR Debuts New Website

Please visit our brand new website at www.aversapr.com - and please update your browser and saved files to make sure you are pointed in the right direction. We don't want you to miss a thing..

Job Postings: Philadelphia Social Media Assistant, Social Media and PR Intern, Blog Intern

Aversa PR and Philly Loves Fun are pleased to present three job and internship opportunities. Please see each listing for specific job descriptions, instructions on how to apply and other details.

Social Media Assistant - Philadelphia, PA and South Jersey

Aversa PR & Events seeks an organized, creative and driven social media rock star to assist with 20+ client accounts that cover retail, fashion, beauty, food, neighborhoods, tourism and much more. We work with small business owners, entrepreneurs and nonprofit leaders that expect the best from us - including smart and creative results, on a budget, in a timely manner, with measurable results. We're seeking a proven professional with documented experience in collecting and organizing content, developing short and long range strategies, growing social media followings, crafting an ongoing, unique for each business, teaching social media best practices to clients, and maintaining a content calendar.

Successful candidates will exhibit attention to detail, be good communicators, work well under pressure, have a sense of humor, work within budget and  time frames, and be able to generate award-winning messaging on the fly. Proven experience in managing social media accounts (Twitter, Facebook, Instagram, Pinterest) preferred. This is a new starter position with ten to fifteen hours per week with option to grow position in future. Dependable transportation at all times is a must as clients require store visits, photo shoots, meetings and event support. Office-based position in South Philadelphia.

Please submit cover letter, resume and list of social media samples/handles to [email protected]. Applications will be considered incomplete without all three elements. No phone calls please. For more information about us and our company, visit www.aversapr.com or follow us on Twitter at @koryaversa

Social Media and Public Relations Fall Intern - Philadelphia, PA and South Jersey

Aversa PR & Events seeks a motivated, mature and responsible intern to assist with our award-winning, unique and fun clients. You’ll gain experience in working to promote everything from theatre to cupcakes to circus arts and everything in between. Qualified candidates will have an understanding and some experience with social media, public relations and event planning. We seek someone that is creative, driven and detail-oriented with a good sense of humor. Excellent
communications skills and a strong knowledge of social media are a must! Our agency works with a small businesses, arts groups and nonprofit clients and has the most interesting portfolio in the
region. You will gain a great deal of knowledge and practical professional experience and enjoy some fun perks from those with whom we work. This internship can be full time or part time, but at least 12-15 hours per week. Start and end dates are flexible.

The successful candidate will have the following qualities/experience:
-Strong written and verbal communications skills
-Social media knowledge and presence
-Attention to detail
-Ability and desire to take initiative
-Sense of humor
-Willingness to learn
-Flexibility
-Ability to juggle multiple projects at once and meat deadlines
-Interest in and ability to attend and represent Aversa PR at events

Please submit resume, cover letter and social media handles/samples to [email protected]. Complete applications only. For more about us, visit www.aversapr.com

Philly Loves Fun Fall Intern - Philadelphia, PA and South Jersey

Philly Loves Fun seeks a motivated, mature and responsible intern to assist with social media, public relation and events. We are a website that writes and promotes many of the great activities that happen in Philadelphia that make the city so remarkable. We seek an intern with strong writing skills and a personal polish who can help us cover some of these events. You should have excellent verbal and written communications skills; be experienced in blogging and social media channels including Twitter, Facebook, and Instagram; and come to the position with drive, focus and ideas. You will gain a great deal of knowledge and practical professional experience and enjoy some fun
perks from those with whom we work. This is a part-time internship ranging between 10-20 (or more if desired) hours a week and offers a small weekly stipend.

The successful candidate will have the following qualities/experience:
-Strong writer
-Experience working with blogging content management systems
-Social media knowledge and presence
-Attention to detail
-Ability and desire to take initiative
-Sense of humor
-Willingness to learn
-Flexibility
-Interest in and ability to attend and represent Philly Loves Fun at events

Interested candidates should forward a cover letter, resume, social media links and blog samples to [email protected]. For more about us, visit www.aversapr.com and www.phillylovesfun.com

Client News: Diner en Blanc Returns to Philadelphia with White Hot Party of the Summer

From global phenomenon to highly sought-after “secret,” Dîner en Blanc returns to Philadelphia this summer for an unforgettable evening of elegance, beauty and magic. On Thursday, August 22, 2013, twenty-three hundred participants will celebrate and re-purpose a highly-visible public space by enjoying a night filled with food, wine, fashion, culture and music.  This très chic picnic, now celebrating its 25th year internationally, is part mystery tour, part pop-up feast and part je ne sais quoi.  The waiting list to secure an official invitation is now open at philadelphia.dînerenblanc.info.

Last year, Dîner en Blanc made its grand debut in Philadelphia when 1,300 guests descended upon the secret pop-up location that was revealed to be Swann Memorial Fountain in Logan Circle.  In its second year, event co-hosts have worked hand-in-hand with top city officials to again secure a memorable spot that is unexpected, well known and celebrates the cultural spirit of the event.

“The thing I loved hearing most from guests at last year’s event was the sense of community they felt and how they fell in love with Philadelphia all over again, ” said Co-Host Natanya DiBona. “The focus of our event is to really celebrate the great public spaces the city has to offer and how they can be creatively used.   Sharing an elegant meal in a beautiful space with new friends creates an everlasting memory. As one participant said after last year.. every time I pass Swann Fountain my heart smiles!”

Registration for this exclusive event will be limited and available on a first come, first served basis. Invitations are available first to all registered members who participated in the 2012 Philadelphia event. Other interested parties can also secure an opportunity to register by placing themselves on a waiting list.  Once potential participants add their name, they will join a growing list of interested parties who share a common love for the event – as well as for the City of Brotherly Love.  A sense of community is fostered through preview events, such as the one last Wednesday at William-Sonoma, as well as online discussion forums, Pinterest boards and social media outlets.

In early to mid July, all waiting list members have an equal opportunity to register themselves and a guest after a summer of suspense. Each registration will sign up their date, pick a meeting spot for the day of the event, and have the option to pre-order picnic food from the official event caters, Garces Catering and DiBruno Brothers. 

On the day of the event itself, true to tradition, bystanders around the city will witness groups of 200  people gather at specific rallying points and then converge on the final location by foot or by other means of transportation.  All participants are asked to dress elegantly in white, from head to toe, as well as bring an epicurean feast, chairs, fine china, silverware, white tablecloth and elegant table decor.  . 

Over the course of the evening, participants will celebrate dinner as an art form through time-honored traditions, live music and even dancing.  Visually breathtaking moments will include the waving of a cloth napkin to mark the beginning of the dinner, as well as the lighting of sparklers to let participants know they are now free to circulate, mingle and dance. 

Mole Street Productions has returned again to help assemble a musical line up that will dazzle guests.  Carte Blanche, a highly unique revivalist jazz group, will provide dinner music featuring sounds of the classic American 20's and 30's to jazz, French and Latin American music.  After dinner, DJ Bruce will get the crowd up and get the dance party rolling.  While the accessories and fashions are white, the event is green and eco-friendly, leaving the public space exactly as it was found.  When it is time to leave, guests pack up their belongings, pick up all their litter and head to the official after party, leaving behind no sign of their elegant revelry. 

The Sofitel Philadelphia will also serve as the official hotel partner by offering a  special package for an overnight stay in the city.  The special rate of $199 USD (plus tax) includes luxury king accommodations, breakfast for two in Chez Colette, one French baguette and one large bottle of limited edition Evian Water for dinner.  Other sponsors include Williams-Sonoma at the Bellevue and XIX Restaurant. 

Prizes awarded during Dîner en Blanc Philadelphia will include Most Elegant Man, Woman and Table.  Additional details will be posted closer to the date of the event.  “Philadelphia really shined last year and we will be watching for even more elegant attire and tablescapes this year,"said DiBona. “As many of our guests showed, this is a unique opportunity to wear your finest white gloves, hats, fascinators and perhaps even unpack that  gorgeous wedding gown you haven’t seen in a few years!”

Dîner en Blanc is BYOB and therefore all participants must be at least 21 years old.  Dîner en Blanc’s Philadelphia is produced entirely by local volunteers that include two Co-Hosts, eight Group Leaders, 48 Table Hosts and several on-site volunteers.  For more information and to sign up for the waiting list, visit philadelphia.dînerenblanc.info. To join the growing online community, join in discussion forums on the website, or follow Dîner en Blanc Philadelphia on Facebook, Pinterest and Twitter (@debphl).

About Dîner en Blanc International

The worldwide phenomenon known as Dîner en Blanc will celebrate its 25th anniversary this year.  Launched by François Pasquier and a handful of friends in 1988, the Paris Dîner en Blanc now attracts more than 10,000 people each year. What began as a “friends and word-of-mouth only” event has grown into an international epicurean phenomenon on five continents. While the technology behind the event may have changed over the years, the principles fuelling this fantastic event have not: diners continue to gather at a secret location for the sole purpose of sharing a high-quality meal with good friends in one of their city’s most beautiful locations. Dîner en Blanc International, based in Montreal, is responsible for developing this secret posh picnic in over 40 cities by the end of 2013. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.

For photos or videos of Dîner en Blanc events from around the world, go to www.dinerenblanc.info, select the city you wish to view and click on the media tab in the top right corner. 

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Client News: Brat Productions Dishes Up New Spaghetti Western with The Last Plot in Revenge

This June, Brat Productions gives you dinner theatre like you’ve never experienced it before. The Last Plot in Revenge is a spaghetti western, dinner theatre, musical – with the signature Brat twist of mixed genres, surprising collaborations and rock star talent.  Up-and-coming local playwright Brian Grace-Duff takes you to Revenge, Montana, a land where the wild rule, the whiskey runs, the whores are tired, the guns are smokin’ – and there is only one cemetery plot left in the whole town.  Let the Scrapfields and the MacGruels duke it out, because when the Nameless Gunman enters, who knows who will be left standing?  After all, revenge is a dish best served with a plate of spaghetti. 

Revenge begins previews June 12, opens on June 15, and runs through June 29, 2013 at the Archive Space at Lucy’s Hat Shop (247 Market, Philadelphia, PA). Show time varies per night between 7:00 PM and 7:30 PM. Times can be confirmed on the ticket link page. Tickets are on sale now for $15.00 to $20.00, and available at www.bratproductions.org and bratproductions.ticketleap.com. Promotional support is provided by Yelp. 

Grab a glass of whiskey to settle the stomach, because The Last Plot in Revenge is not for the faint of heart.  Audiences members will be immersed in blood, violence, and nightmares.  Select audience members may even choose to sit in the "blood splash zone."  Directed by Obie-Award winning director and co-founder of the NYC Fringe John Clancy, The Last Plot in Revenge features haunting new music by Peter Gaffney, innovative puppetry by Aaron Cromie, and in-your-face fight choreography by Brett Cassidy.  With lighting design by Matt Sharp and scenic design by Doug Greene, immerse yourself in a world of illusion, lust, and an actual spaghetti dinner – provided by Nick’s Roast Beef with the support of Esposito's Meats.

The stellar cast features performances by Lesley Berkowitz, Nathan Foley, Rachel Icenogle, Sarah Larsen, Sarah Schol, Johnny Smith, and Jordi Wallen as well as up and coming talent Lana Brucker, Dane Eissler, and Frankie Gallucci.    

The Last Plot in Revenge was developed, created, and produced as part of Brat Productions' Resident Artist program, which supports groundbreaking artists interested in challenging misconceptions about what theatre is and can be.  Resident Artist Brian Grace-Duff's successor for the 2013-14 season will be soon-to-be graduate of the Pig Iron School of Advanced Performance Training Scott Sheppard.  

ABOUT  JOHN CLANCY

John Clancy is an Obie award winning director and a partner in Clancy Productions, a critically acclaimed international theatrical touring and production company. He is the founding Artistic Director of The Present Company, a leading Off-Off Broadway theatre company and a founding Artistic Director of The New York International Fringe Festival, North America’s largest theater and performance festival.  He currently serves as the Executive Director of the League of Independent Theater, the advocacy organization for Off-Off Broadway.  His plays have won The American Shorts Contest, The San Francisco Playwrights Center Dramarama, the Edinburgh Festival Fringe First and have been short-listed for the Julie Harris Playwrighting Award and the Actors Theatre of Louisville Heideman Award.  He has directed six Scotsman Fringe First winning productions at the Edinburgh Festival Fringe and two Best of the Fringe Award winning productions at the Adelaide Fringe. His shows have played the Menier Chocolate Factory (London), The Helix (Dublin), The Traverse, (Edinburgh), The Tron (Glasgow), the World Stage Festival, (Toronto), The Belvoir Street Theatre, (Sydney) and PS 122, the Ohio Theatre and Barrow Street Theatre in New York City. He serves on the Advisory Council of The New York Theatre Experience, Inc., the city’s preeminent resource center for downtown theater. He is a New York Theatre Workshop Usual Suspect and was awarded The New York Magazine Award in 1997 for “creativity, enterprise and vision”. In 2002 he received a Glasgow Herald Angel for excellence in direction at the Edinburgh Festival Fringe. In 2007 Clancy Productions was awarded the inaugural Edinburgh International Festival Award.   He lives on the Lower East Side with his wife, Nancy Walsh.

ABOUT BRIAN GRACE-DUFF

Last year, Brian was a playwright-in-residence with PDC@ Plays and Players, which gave him the opportunity to participate in a writing intensive with Robert Smythe at the Eugene O'Neill Center's national puppetry conference. Brian's play The Death Card was seen in the 2011 Fringe Festival, and originally conceived during P. Seth’s Bauer’s playwrighting workshop at the University of Pennsylvania where Brian worked as the Student Event Coordinator at the Annenberg Center for the Performing Arts. There, he originated a new performance series for local and student theatre collaborations, called MERGE. Brian has also created For Change  (PTC@Play), Remains (Endtimes Productions), The Opposite of Moths (PDC), Sports Centered (Tactile Theatre), Criminal (Pittsburgh New Works Festival).  He is a proud member of The Foundry and alumni of West Chester University. 

ABOUT PETER GAFFNEY

Peter Gaffney has lived, taught and performed in Prague, London, Paris and (since 1999) Philadelphia. Co-founding Cabaret Red Light in 2008, Peter has served at various times as artistic director, music director/composer, and head writer for more than twenty-three original musical productions in Philadelphia, Baltimore and New York. When he is not working on a show, he teaches philosophy, literature and cinema at University of Pennsylvania and Curtis Institute of Music. He is the editor and co-author of the book "The Force of the Virtual: Deleuze, Science, and Philosophy" (University of Minnesota Press, 2010), nominated for the Michelle Kendrick Memorial Book Prize in 2011. http://www.neosequitur.com.

ABOUT BRAT PRODUCTIONS

Founded in 1996, Brat’s mission is to create new theatre-going audiences by producing theatre that breaks the rules; theatre that tests conventions; theatre that rocks! Over the years, Brat has established itself as one of Philadelphia’s most adventurous theatre companies and is known for using unusual performance venues to enhance original and noteworthy productions.  Its numerous productions have included Three Chord Fiction, winner of the Ted and Stevie Wolf Barrymore Award for New Approaches to Collaboration, Haunted Poe, A 24-Hour The Bald Soprano, A Very Merry Unauthorized Children's Scientology Pageant and EYE-95, Retarred.

Client News: Aversa PR Opens Office During East Passyunk's Weekend of Triple Fun

Hot on the heels of last week’s record-breaking Craft Beer Day and La Festa, East Passyunk Avenue Business Improvement District (EPABID) triples the fun this coming weekend with Second Saturday, Antique and Vintage Flea Market and South Philly Fest. Festivities also include the grand opening block party for Aversa PR and Frontstretch.com. 

The fun starts early Saturday morning with the Antique and Vintage Flea Market that returns with 60+ vendors selling antiques, collectibles, vintage furniture, jewelry, clothing and accessories. After shopping, enjoy sales, free make-overs, pop-up shop, art openings, receptions, tastings and sales at more than a dozen merchants and businesses.The festivities even include a ‘baby shower’ for East Passyunk’s precious new arrival, Cloth at 1605 East Passyunk Avenue.The fun continues into the night with circus performances, DJ, food and drink at grand opening of Aversa PR at 12^th and East Passyunk.

On Sunday, there’s no rest with the return of South Philly Fest by Lucky 13 and Sweet Jane Vintage, featuring a free outdoor concert with seven live bands, great shopping, food and drink specials. Complete details for all events are listed below. For more information, visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.

ANTIQUE AND VINTAGE FLEA MARKET
Saturday, June 8, 2013

The Antique and Vintage Flea Market will return to the 1600 block parking lot between Tasker and Morris from 8:00 AM to 4:00 PM.  More than 60 vendors will feature antiques, collectibles, vintage furniture, jewelry, clothing and accessories, glassware, pottery and much more. Held in and around the municipal lot on the 1600 Block of East Passyunk Avenue between Morris & Tasker. The GPS address is 1630 East Passyunk Avenue. The event is organized by Philadelphia Flea Markets. Admission is free. Family-friendly shopping for all ages. The rain date is Sunday, June 9, 2013.

JUNE SECOND SATURDAY
Saturday, June 8, 2013

Shop and stroll your way into summer as EPABID hosts June's Second Saturday. See individual listings for times, costs and details.

* 1600 Below Vintage (1600 EPA) - Complimentary Prosecco, 20% off everything vintage, and artwork by Laura Finestone. Upstairs Reliable Floor Covering will be offering 10% off all in stock area rugs.

* Aversa PR & Events (1141 Pierce Street, at 12th and East Passyunk) -- Come meet the folks behind EPA's social media!  Grand opening block party featuring food and drink samples from Noir, Chhaya, Toast, SliCE, Bitar's, Smokin' Betty's, Devil's Alley, Serrano, Francoluigis, and Art of Bread by Georges Perrier. Ms Goody Cupcake will preview her new truck and give away dessert samples. Prism Beer will pour Summer of 69 and Naked Blonde. Uber, Headhunters Hair Design, Eviama Life Spa, Fly School Circus Arts, Cloth, Sealed with a Kiss, City of Hope and others will provide raffle prizes and free swag bags for the first 200 people. Entertainment includes a DJ, circus performance and a preview by Brat Productions of their new show The Last Plot in Revenge. Free, 21 and older, 6:00 PM to 9:00 PM

* Cloth (1605 EPA) -- Cloth ( 1605 EPA) -- Come meet our new 'bundle of joy' during the grand opening 'baby shower' for Cloth. Complimentary croissants, pastries, coffee, tea, organic juice boxes and kid's snacks will be provided. Enjoy our "baby shower" cake donated from Ms Goody Cupcake. The new play corner will be open and fully stocked with toys and books. Enter to win great prizes, including a raffle basket of summer baby necessities. Free swag bags full of prizes and coupons for the first 50 shoppers. Free, 10:00 AM to 7:00 PM

* Chhaya Cafe (1823 EPA) -- Art reception with works from Priscilla Hopkins, featuring acrylic paint on paper and enjoys layering transparent and opaque forms to create compositions inspired by the natural world. Complimentary snacks. Free, starts 6:00 PM

* Frame Fatale (1813 EPA) -- Frame Fatale (1813 EPA) – Opening reception for “Box Score:  Mixed Media Collages” by Randel Plowman.  Limited edition archival prints from “Box Score:   An Autobiography,” an epic baseball poem (and free, interactive ipad app!) by local poet Kevin Varrone, are on view through July 30.   Formatted as literary baseball cards, “Box Score” is for anyone who loves baseball, poetry, art, and history.   Join us for light ball park fare:  popcorn & pretzels, beer & lemonade! Free, 6:00 PM to 9:00 PM

* Fringe (1728 EPA) – Reception for Bird in the Hand ink paintings by Lucinda Morreale, with music by Murmuration. Free, 6:00 PM to 10:00 PM.

* Headhunters Hair Design (1718 EPA) - FREE mini-makers for new clients, jewelry summer sale, spray tan discounts, hair chalking, snacks. Opens at 10:00 AM

* HOME A furnishings boutique (1815 EPA) - Reception featuring artwork from an artist that graduated from the University of the Arts - Emily Stabile.  She'll be presenting some wood cut prints and paintings on wood. Free refreshments, 6:00 PM to 9:00 PM

* Metro Men's Clothing (1615 EPA) - 15% off entire store to get styling for summer, complimentary champagne and champagne spritzers. 11:00 AM to 9:00 PM

* Ms Goody Cupcake (1838 EPA) - Last call for Fegley's Blueberry Belch and Young's Double Chocolate Stout cupcakes for Philly Beer Week + Drunkin' Elvis (which lasts through June). Cupcake Shakes are back for summer. Enjoy free samples and fifty cents off each shake (any flavor cupcake!). 9am - 4pm (or sell out)

* Nice Things.. Handmade (1731 EPA) - Art opening and reception with paintings by Courtney Brown, free refreshments, more details coming. Free, 6:00 PM to 10:00 PM

* Nicole Rae Styer Boutique (1822 EPA) - Huge summer sale.........all summer dresses,tanks and shorts 20% off! Wine and sweets from Belle Cakery. Free, 5:00 PM to 8:00 PM

* Occasionette (1825 EPA) - The Second Saturday Pop-Up Shop at featuring Brainstorm Print and Design with beer, donuts and awesome hand screenprinted art prints. Free, 6:00 PM  to 9:00 PM

* Pollyodd (1908 EPA) - Free tasting with newest cello. Come out and try some Mango just in time for summer. Free, 5:00 PM to 7:00 PM

SOUTH PHILLY FEST
Sunday, June 9, 2013
Lucky 13 Pub and Sweet Jane Vintage present South Philly Fest from 12:00 PM to 6:00 PM with an outdoor concert featuring seven live bands, drink specials, food, vendors and shopping. Line up is listed below.  Festivities will take place outside on the street in front of Lucky 13 Pub, at 13^th and East Passyunk Avenue. Inside Lucky 13, DJ Sunny Girl Williamson will be spinning records and keeping things cool. Concert is free. Drinks and food are pay-as-you-go.

Concert performances and times:

Haggard (Noon)
Company Corvette (1:00 PM)
Needle Points (2:00 PM)
Robes of Alchemy (3:00 PM)
The Whips (4:00 PM)
Gondola (5:00 PM)

Vendors include:

Angel’s Airbrush
Bad Panda Jewelry
Hail Ella
Laura Lawless
Little Baby’s Ice Cream
Kung Fu Hoagies
Make Love Not War
Medium Bob’s Curiosity Shop
Mockingbird Salon
Paul Carpenter
She All Talk
Sweet Jane Vintage
Utopia

Client News: Diner en Blanc Returns to Philadelphia in Summer of 2013 - Wait List is Now Open!

Dîner en Blanc will return to Philadelphia in the summer of 2013 for another evening filled with magic, food, fashion, art and music. Organizers of the pop-up picnic in white will announce the official date in mid-to-late May. In anticipation, the wait list is now open at philadelphia.dinerenblanc.info. As of 2:00 PM, over 1,000 people have already flooded the website and added their names to receive an official invitation. The wait list does not guarantee a spot to Dîner Blanc Philadelphia. It does ensure that wait list members will be notified when slots for the event go on sale in early summer.

Last year, 1,300 people attended the debut of Dîner en Blanc Philadelphia, with 650 slots sold (which included registration for two people) and 4,000 people on the wait list. The event went on to be called Philadelphia's "Party of the Year" -- and won a Pepperpot Public Relations Award from the Public Relations Society of America, Philadelphia Chapter.

The official event date for the 2013 Diner en Blanc will be announced later in May, along with details of a special preview party on Wednesday, June 5, 2013 at Williams-Sonoma at the Bellevue Hyatt. For more information, follow Dîner en Blanc Philadelphia on Facebook and on Twitter (@debphl).

About Dîner en Blanc:  Launched with just a handful of friends by François Pasquier nearly 25 years ago, Paris’ Dîner en Blanc will bring tens of thousands of white-clad guests to 40 cities across 5 continents, from Barcelona to London, from Montreal to Sydney. For more information on Dîner en Blanc International, visit www.Dînerenblanc.info

Client News: City of Hope Seeks Furriest Philadelphian to Raise Dollars for Prostate Research

Joint project with Philly Loves Fun, 1010 Creative (and Jami Slotnick) and City of Hope Philadelphia Office

Jay Michael Salon and Spa (at The Phoenix, 1600 Arch Street) is helping men lose the fur before beach season as they present Manscape Mania and the search for “Furriest Philadelphian.” On Sunday, May 19, 2013, from 10:00am to 4:00pm, all Jay Michael stylists and employees will volunteer their time and donate 100% of proceeds from men’s salon packages to City of Hope to help them in the fight against prostate cancer. All participants and their guests will enjoy specially priced salon packages, beer tastings, complimentary nibbles, free gifts and a chance to win a $1,000 prize getaway package. In advance of the event, one winner will be named “Furriest Philadelphian,” entitling them to a year of free services and products. An additional winner at the event will be named “Most Dramatic Makeover.” For information, click here or call 267-514-8000.

Manscape Mania is the perfect opportunity for men spruce up and look sharp for summer. Significant others are invited to come and watch as men lose the fur with one-time exclusive packages:

* The Scapegoat - Manly manicure, Pedicure, Chest and Back Wax ($100.00)
* The Cityscape - Manly manicure, eyebrow wax, fifteen minute chair massage, cut and style  ($100.00)
* The Beachscape - Thirty minute relaxation massage, thirty minute facial or bacial, manly manicure, cut and style ($200.00)
* The Sexyscape - Back or chest wax, thirty minute facial or bacial, manly manicure, cut and style and hint of color treatment ($200.00)

A la carte services are also available for cut and style, manly mani and waxing services at a discounted price (one-day only).  All pricing is available for one-day only, with appointments available on a first-come, first-served basis. Special pricing can’t be combined with other discounts. One hundred percent of proceeds will go to City of Hope as staff are generously donating their wages from the day to pay it forward  or “Live a Beautiful Life” (the company’s tagline/mission statement.)

During the event, participants will also enjoy complimentary nibbles and beer samples from Tirnanog, as well as a free Matrix boxed gift set (valued at $40) and a free ride gift card from Uber (valued up to $20). All participants will also be entered to win a grand prize package for two inclusive of items such as a Tiffany necklace and an Atlantic City Weekend Hotel Package!

In advance of Manscape Mania, City of Hope and Jay Michael is looking to crown one lucky male “Furriest Philadelphian.” The winner will receive a makeover during Manscape Mania, plus a year of free styling products (approximate value $400) and a year of complementary haircuts (approximate value $2,000). Interested applicants can apply by sending a current photo (headshot and full body) to [email protected] by May 12, 2013.  Friends and family can also nominate a winner. Entries must include name, age and email address. Must be 21 and older to participate. Certain restrictions apply.

“It’s a humorous way to show our salon’s not-so-serious side,” explained Manager, Sylwia Cunningham. “We are a five-star salon and spa but we also like to have fun and also help those in need. City of Hope is a very worthy charity and we’re happy to help find—and make over— this furry man! I guess you could say we’re letting our hair down for a day!”

At the event, one lucky winner will also be named “Most Dramatic Makeover.” Before and after shots will be judged at the end of the day by Josh Hafetz, President of Raylon Corporation, a wholesale beauty distributor.

“We love working with Jay Michael Salon and Spa, “ said Harry Giordano, Senior Director of Development for City of Hope’s Northeast Region. “They have been long-time supporters of our cause I am looking forward to seeing the before and after of the Furriest Philadelphian – it’s a fun event for everyone and a day that going to be really great!”

For more information visit www.facebook.com/ ManscapeMania. Appointments are now being accepted by calling 267-514-8000 or visiting jaymichael.com. Entries for Furriest Philadelphian are also now being taken via email to [email protected].

About Jay Michael Salon and Spa

Jay Michael Salon and Spa has been providing exceptional salon experiences since 1985. For decades, Philadelphia’s elite have flocked to Jay’s gorgeously appointed salons. Jay has partnered with Sarah Keating, owner of the former Phoenix Salon and Spa, and now has two warm and welcoming beauty establishments, one at Center City’s The Phoenix, the other at The Radnor Hotel. Jay Michael employs only the most seasoned, sensational staff members, extending incredible services to his clients. From coloring and cutting to breathtaking up dos, from indulgent massages and facials to waxing, make-up applications and manicures, Jay Michael Salon and Spa does it all. Each salon visit is guaranteed to exceed your most discriminating expectations, all the while making you look and feel fabulous. Visit jaymichael.com for more info.

About City of Hope

City of Hope is recognized worldwide for its compassionate patient care, innovative science and translational research, which rapidly turns laboratory breakthroughs into promising new therapies. For 100 years, City of Hope’s pioneering research has brought the world closer to cures for many life-threatening diseases, from cancer to diabetes. Compassion drives our innovation. Every discovery we make and new treatment we develop gives patients the chance to live longer, better and more fully. As an independent medical and research institution, we can break through the barriers that traditionally stand between scientists and physicians, accelerating the application of laboratory findings to more effective treatments. We work with urgency because time matters. Patients with cancer need better options today, not next week or next year. For many people, City of Hope is where hope begins. Visit cityofhope.org for more information.

Client News: Fly School Circus Arts Presents Grand Finale Trapeze Show During PIFA

Fly School Circus Arts presents a high-flying grand finale to their participation in the Philadelphia International Festival of the Arts (PIFA). Tonight and tomorrow night, Fly School presents two first ever flying trapeze shows within the boundaries of Center City. "Daringly High" performances will take place on Thursday, April 25 and Friday, April 26, 2013 at 8:00 PM in the University of the Arts Parking Lot on Broad Street (between Spruce and Pine streets, across from the Kimmel Center). Professional faculty and advanced students will present works that celebrate a moment in time dating back to 1965 when model Jean Shrimpton helped change the face of women’s fashion and challenged female roles in society. Announced performers include Fly School Director Mary Kelly Rayel, Caitlyn Larsson, Donovan Chandler and Christine Landon. All professional performers will do tricks and exhibit skills without a safety harness as they fly 25 feet in the air. Admission is $10.00 at the gate for a spot inside the parking lot. Best viewing spots are expected to go early, and tickets are first come, first served until they sell out. Trapeze shows come hot on the heels of dozens of sold-out classes during the 2013 PIFA. As of today, all trapeze classes are sold out through closing day. Over 750 adults and children have come to enjoy trapeze lessons that celebrate empowerment, confidence and freedom found in doing the unexpected. 

Fly School celebrates the “If You Had a Time Machine…” theme by jetting back to October 30th, 1965, when model Jean Shrimpton shocked the Australian  establishment by attending Derby Day, a significant horse racing event in Melbourne, wearing a mini dress with a considerably higher hemline than was acceptable in Australian society. In doing so, she brought global attention to the fashion revolution already underway in Europe, one that was changing the landscape of women's fashion from one of maternal imitation to one of individuality, empowerment, and youthful domination.

Each performance will showcase both the incredible talent and skills of the Fly School staff and the hard earned accomplishments of their students. The student performance will present a variety of skill levels and achievements, demonstrating how Flying Trapeze can enrich and empower the lives of all people. Fly School staff will take it to the next level with a traditional flying trapeze performance where they will astound audiences with professional skill, style, grace, and beauty!

For more information on Fly School, visit www.flyschoolcircusarts.com and follow @flyschoolcircus.

Big congratulations go out to Fly School -  All classes are now sold out! Join the trapeze fun during tonight's first ever show. 

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Client Event: Let Them Eat Cake Fondant Food Fest Returns with 40+ Bakers and Chefs

Forty professional bakers, pastry chefs and students present their finest fondant creations during the 9th “Let Them Eat Cake: A Night at the Movies” on Monday, April 15, 2013 at the Marion (1301 Route 130 South, Cinnaminson, New Jersey). Dessert lovers, food fanatics and brides/grooms-to-be will converge for the 9th annual competition featuring the best of the best. Guests will enjoy samplings of the area’s finest pastry decorated in movie themes, complimentary Korbel champagne, fabulous sounds from Back 2 Life by Brandywine Valley Talent, and the opportunity to meet celebrity judge Ron Ben-Israel, host of cooking competition TV show Sweet Genius. All proceeds benefit cancer research & treatment at City of Hope. Tickets are $40 in advance and $50 at the door. For tickets, contact Harry Giordano at 215-985-0869.  Parking is free. 

VIP judges from the culinary arts and wedding industries, as well as local celebrities, will be on hand to award Best of Show, Most Artistic, Best Tasting and a Best Theme prize for the cake with the finest display of this year’s theme of “A Night at the Movies”. Guests can also vote in the "People Choice" category.  The roster of celebrity judges includes Ron Ben-Israel, host of cooking competition TV show Sweet Genius, as well as:

** Anne-Michelle Alberston, Chef Alberstons Cooking School
** Charlotte Albertson, Chef Alberstons Cooking School
** Mary Bigham, Town Dish and What's Cooking with Mary on WCHE
** Laura Burkhardt, Where Magazine
** Natanya DiBona, Co-CHair Diner en Blanc Philadelphia
** Tracey DeShaine, Chef/ Owner of Dixie Picnic
** Kathy Gold, President of Les Dames D'Escoffier & Chef/ Owner of In the Kitchen CookingCompany
** George Kryatas, Owner/TV Chef Sweetwater Grille
** Lari Robling, Food Journalist/ Producer WHYY (nominated for James Beard Award)
** Marilyn Russell, BENFM

A partial list of bakeries and chefs signed up for 2013’s “Cake” event include:

** Granny Schmidt's
** The Merion
** Piece 'a Cake
** Classic Cake
** The Master's Baker
** Adelaides Cakes
** Artisserie Bakery
** The Sweet Life Bakery
** Good Foods to Go
** Art Institute of Philadelphia (Eric Boerner)
** Sweet T's Bakeshop
** The Ambler Bake Shop LLC
** Davio's Restaurant
** Truly Custom Cakery
** Restaurant School of Walnut Hill
** Art Institute of Philadelphia (Eric Boerner)
** Restaurant School of Walnut Hill

Tickets are $40 in advance and $50 at the door. For tickets, contact Harry Giordano at 215-985-0869.  Tickets are also available online.

About City of Hope

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network,

City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org.

Aversa PR is proud to provide promotional support for this event at no charge. Our sister company Philly Loves Fun is also particpating as a paid official blogger. Please join us! 

Client News: East Passyunk Announces Jaw-Dropping 25 Restaurants for 2013 Flavors of the Avenue

Flavors of the Avenue is back and bigger than ever! East Passyunk Avenue Business Improvement District (EPABID) welcomes a record-setting 25 restaurants to South Philadelphia’s largest outdoor food and drink festival on Saturday, April 27, 2013, from 12:00 PM to 4:00 PM.  Enjoy a true taste of East Passyunk as award-winning restaurants and bars offer samples of their signature dishes and drinks under the cover of a big top tent between Morris and Dickinson streets. Exciting debuts this year include Noord, Sophia’s, Will BYOB, Pollyodd, Plenty and Ippolito’s. Outside the Flavors tent, guests will enjoy a free street festival with vendors and live music. At the Singing Fountain, Crafty Balboa presents the annual April Showers craft market from 12:00 PM to 5:00 PM. The event is rain or shine. VIP tickets are $50 per person and include early access and special perks.  General admission tickets at $30.  Tickets are on sale today at TICKET LINK or by calling (215) 336-1455. Save $5.00 off each ticket when purchased before April 8, 2013.  On-line ticket sales end at 11:59 PM on April 8, 2013.

In 2013, Flavors of the Avenue will feature more food and drink then ever before from an expanded roster of restaurants that include:

• Belle Cakery 
• Birra 
• Cantina Los Caballitos 
• Chiarella's 
• Da Vinci Ristorante 
• El Zarape 
• Fond 
• Fuel 
• Ippolito’s (debut)
• Izumi 
• Le Virtù  
• Lucky 13 
• Marra’s 
• Mamma Maria Ristorante 
• Ms. Goody Cupcake 
• Noir 
• Noord  (debut)
• Paradiso 
• Plenty (debut)
• Sophia's  (debut)
• South Philly Bar & Grill 
• Stateside 
• Stogie Joe's 
• Tre Scalini 
• Will BYOB  (debut)

Five restaurants will make their Flavors debut, including the yet-to-open Noord, as well as recently opened Sophia’s and Will BYOB. Other new developments include an upgraded premium cocktail list with selections from the recently opened limoncello shop Pollyodd as well as Lucky 13, Paradiso and Stateside. Craft beer selections will expand with three craft brewers scheduled to be on site. Free valet parking for VIP ticket holders will make the food fun even easier, courtesy of ParkOps. The valet stand at East Passyunk Avenue at Morris Street will also be open for general admission ticket holders for only $8.00.

VIP tickets at $50 each include access from 12:00 PM to 4:00 PM, which provides an exclusive hour in the Flavors tent with a limited 300 tickets sold during this time. Other perks include free valet parking, wine, expanded craft beer samples from Sixpoint and Weyerbacher, specialty cocktails from Lucky 13, Paradiso, Pollyodd and Stateside and premium menu items.  General admission tickets are $30 each and include access from 1:00 PM to 4:00 PM. All tickets are $5.00 off when purchased before 11:59 PM on April 8, 2013 at www.visiteastpassyunk.com/flavors.htm. On-line ordering ends on April 24, 2013. This event is rain or shine.

Flavors of the Avenue is an annual benefit to raise funds for EPABID’s public safety programs.  Special thanks to premium sponsor Yelp, as well as Bai, Gold Medal Disposal, Origlio Beverage, PARC, ParkOps, South Philly Review, Urban Jungle, Where Magazine and Zipcar.

For more information and directions, like East Passyunk Avenue on Facebook, follow @epassyunkave on Twitter, pin East Passyunk Avenue on Pinterest, visit www.visiteastpassyunk.com or call 215-336-1455.

* ABOUT EAST PASSYUNK AVENUE BUSINESS IMPROVEMENT DISTRICT *

East Passyunk Avenue Business Improvement District is home to 150 independently owned shops and markets that perfectly balances the best of the old and the new, mixing old world shopping, authentic Italian restaurants, world famous cheese steaks, with trendy boutiques, handmade arts, world-class cuisine and record-breaking events.

Chef-driven restaurants have pushed this once-faded community into the national spotlight. East Passyunk Avenue boasts more than 30 eateries, from authentic traditional Italian restaurants to gastropubs, including four of Philadelphia magazine’s Top 50 Restaurants: Stateside, Le Virtu, Fond and Will.  Capogiro Gelato Artisans scoops up National Geographic’s “best ice cream in the world” just down the block from cheese steak global headquarters, where Pat’s and Geno’s still vie to be called the best of this Philly staple.

Anchored by the beautifully restored Singing Fountain, a communal gathering place on Tasker Street, this store-lined commercial corridor hosts events of all shapes and sizes. Annual outdoor favorites include foodie-festival Flavors of the Avenue, the Car Show & Street Festival, Farmers’ Markets and East Passyunk Craft Beer Day.

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