Aversa PR & Events

Aversa PR Debuts New Website

Please visit our brand new website at www.aversapr.com - and please update your browser and saved files to make sure you are pointed in the right direction. We don't want you to miss a thing..

Client News: Aversa PR Opens Office During East Passyunk's Weekend of Triple Fun

Hot on the heels of last week’s record-breaking Craft Beer Day and La Festa, East Passyunk Avenue Business Improvement District (EPABID) triples the fun this coming weekend with Second Saturday, Antique and Vintage Flea Market and South Philly Fest. Festivities also include the grand opening block party for Aversa PR and Frontstretch.com. 

The fun starts early Saturday morning with the Antique and Vintage Flea Market that returns with 60+ vendors selling antiques, collectibles, vintage furniture, jewelry, clothing and accessories. After shopping, enjoy sales, free make-overs, pop-up shop, art openings, receptions, tastings and sales at more than a dozen merchants and businesses.The festivities even include a ‘baby shower’ for East Passyunk’s precious new arrival, Cloth at 1605 East Passyunk Avenue.The fun continues into the night with circus performances, DJ, food and drink at grand opening of Aversa PR at 12^th and East Passyunk.

On Sunday, there’s no rest with the return of South Philly Fest by Lucky 13 and Sweet Jane Vintage, featuring a free outdoor concert with seven live bands, great shopping, food and drink specials. Complete details for all events are listed below. For more information, visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.

ANTIQUE AND VINTAGE FLEA MARKET
Saturday, June 8, 2013

The Antique and Vintage Flea Market will return to the 1600 block parking lot between Tasker and Morris from 8:00 AM to 4:00 PM.  More than 60 vendors will feature antiques, collectibles, vintage furniture, jewelry, clothing and accessories, glassware, pottery and much more. Held in and around the municipal lot on the 1600 Block of East Passyunk Avenue between Morris & Tasker. The GPS address is 1630 East Passyunk Avenue. The event is organized by Philadelphia Flea Markets. Admission is free. Family-friendly shopping for all ages. The rain date is Sunday, June 9, 2013.

JUNE SECOND SATURDAY
Saturday, June 8, 2013

Shop and stroll your way into summer as EPABID hosts June's Second Saturday. See individual listings for times, costs and details.

* 1600 Below Vintage (1600 EPA) - Complimentary Prosecco, 20% off everything vintage, and artwork by Laura Finestone. Upstairs Reliable Floor Covering will be offering 10% off all in stock area rugs.

* Aversa PR & Events (1141 Pierce Street, at 12th and East Passyunk) -- Come meet the folks behind EPA's social media!  Grand opening block party featuring food and drink samples from Noir, Chhaya, Toast, SliCE, Bitar's, Smokin' Betty's, Devil's Alley, Serrano, Francoluigis, and Art of Bread by Georges Perrier. Ms Goody Cupcake will preview her new truck and give away dessert samples. Prism Beer will pour Summer of 69 and Naked Blonde. Uber, Headhunters Hair Design, Eviama Life Spa, Fly School Circus Arts, Cloth, Sealed with a Kiss, City of Hope and others will provide raffle prizes and free swag bags for the first 200 people. Entertainment includes a DJ, circus performance and a preview by Brat Productions of their new show The Last Plot in Revenge. Free, 21 and older, 6:00 PM to 9:00 PM

* Cloth (1605 EPA) -- Cloth ( 1605 EPA) -- Come meet our new 'bundle of joy' during the grand opening 'baby shower' for Cloth. Complimentary croissants, pastries, coffee, tea, organic juice boxes and kid's snacks will be provided. Enjoy our "baby shower" cake donated from Ms Goody Cupcake. The new play corner will be open and fully stocked with toys and books. Enter to win great prizes, including a raffle basket of summer baby necessities. Free swag bags full of prizes and coupons for the first 50 shoppers. Free, 10:00 AM to 7:00 PM

* Chhaya Cafe (1823 EPA) -- Art reception with works from Priscilla Hopkins, featuring acrylic paint on paper and enjoys layering transparent and opaque forms to create compositions inspired by the natural world. Complimentary snacks. Free, starts 6:00 PM

* Frame Fatale (1813 EPA) -- Frame Fatale (1813 EPA) – Opening reception for “Box Score:  Mixed Media Collages” by Randel Plowman.  Limited edition archival prints from “Box Score:   An Autobiography,” an epic baseball poem (and free, interactive ipad app!) by local poet Kevin Varrone, are on view through July 30.   Formatted as literary baseball cards, “Box Score” is for anyone who loves baseball, poetry, art, and history.   Join us for light ball park fare:  popcorn & pretzels, beer & lemonade! Free, 6:00 PM to 9:00 PM

* Fringe (1728 EPA) – Reception for Bird in the Hand ink paintings by Lucinda Morreale, with music by Murmuration. Free, 6:00 PM to 10:00 PM.

* Headhunters Hair Design (1718 EPA) - FREE mini-makers for new clients, jewelry summer sale, spray tan discounts, hair chalking, snacks. Opens at 10:00 AM

* HOME A furnishings boutique (1815 EPA) - Reception featuring artwork from an artist that graduated from the University of the Arts - Emily Stabile.  She'll be presenting some wood cut prints and paintings on wood. Free refreshments, 6:00 PM to 9:00 PM

* Metro Men's Clothing (1615 EPA) - 15% off entire store to get styling for summer, complimentary champagne and champagne spritzers. 11:00 AM to 9:00 PM

* Ms Goody Cupcake (1838 EPA) - Last call for Fegley's Blueberry Belch and Young's Double Chocolate Stout cupcakes for Philly Beer Week + Drunkin' Elvis (which lasts through June). Cupcake Shakes are back for summer. Enjoy free samples and fifty cents off each shake (any flavor cupcake!). 9am - 4pm (or sell out)

* Nice Things.. Handmade (1731 EPA) - Art opening and reception with paintings by Courtney Brown, free refreshments, more details coming. Free, 6:00 PM to 10:00 PM

* Nicole Rae Styer Boutique (1822 EPA) - Huge summer sale.........all summer dresses,tanks and shorts 20% off! Wine and sweets from Belle Cakery. Free, 5:00 PM to 8:00 PM

* Occasionette (1825 EPA) - The Second Saturday Pop-Up Shop at featuring Brainstorm Print and Design with beer, donuts and awesome hand screenprinted art prints. Free, 6:00 PM  to 9:00 PM

* Pollyodd (1908 EPA) - Free tasting with newest cello. Come out and try some Mango just in time for summer. Free, 5:00 PM to 7:00 PM

SOUTH PHILLY FEST
Sunday, June 9, 2013
Lucky 13 Pub and Sweet Jane Vintage present South Philly Fest from 12:00 PM to 6:00 PM with an outdoor concert featuring seven live bands, drink specials, food, vendors and shopping. Line up is listed below.  Festivities will take place outside on the street in front of Lucky 13 Pub, at 13^th and East Passyunk Avenue. Inside Lucky 13, DJ Sunny Girl Williamson will be spinning records and keeping things cool. Concert is free. Drinks and food are pay-as-you-go.

Concert performances and times:

Haggard (Noon)
Company Corvette (1:00 PM)
Needle Points (2:00 PM)
Robes of Alchemy (3:00 PM)
The Whips (4:00 PM)
Gondola (5:00 PM)

Vendors include:

Angel’s Airbrush
Bad Panda Jewelry
Hail Ella
Laura Lawless
Little Baby’s Ice Cream
Kung Fu Hoagies
Make Love Not War
Medium Bob’s Curiosity Shop
Mockingbird Salon
Paul Carpenter
She All Talk
Sweet Jane Vintage
Utopia

Client Video: Diner en Blanc Philadelphia

Our clients in white bring us a mid-winter "white" treat, and we're not talking about the snow. The gorgeous new video from the debut of Diner en Blanc Philadelphia was released earlier this week. Check out what blogs and media have called 2012's "party of the year." Stay tuned for information about Diner en Blanc 2013, coming in late spring. Tease, tease. 

Special thanks to Diner en Blanc organizes for including Aversa PR & Events LLC in this amazing event - and thank you for the wonderful shoutout in the video. 

 

Aversa PR and Diner en Blanc Philadelphia Win First Place Award from PRSA Philadelphia

The Philadelphia Chapter of the Public Relations Society of America presented Aversa PR & Events and Diner en Blanc Philadelphia with a first place public relations award for the viral campaign that promoted the pop-up picnic in white. The award represents the first Pepperpot for Aversa PR & Events since its incorporation just nine months ago. Aversa PR & Events owner Kory Aversa was also recognized with an individual achievement award for chairing the chapter’s inaugural Nonprofit Resource Committee that matches nonprofits with public relations pros from the public sector. Ceremonies were held last evening, Wednesday, December 5, 2012 at the Arts Ballroom, 1324 Locust Street. The sold-out event recognized best in class PR campaigns and tactics from the Philadelphia region that were conducted in the last 12 months.

PEPPERPOT AWARD + DINER EN BLANC

Diner en Blanc Philadelphia was honored for the public relations campaign in the category of special events and observances, for events seven days or less. Diner en Blanc Philadelphia brought style and elegance to its Philadelphia debut on Thursday, August 23, 2012. After a summer of suspense, the secret pop-up location was revealed to be Swann Memorial Fountain in Logan Circle. The sold out viral picnic attracted 1,300 guests clad in white and toted their white tables, linens, china and décor.

Coverage for the event started in April of 2012 with two blog pieces that helped co-chairs to secure group leaders. In June of 2012, the organizing committee secured the services of Aversa PR & Events LLC. Together, the team put into motion a viral campaign between late June and late August that produced 47 blog stories and 10 traditional press stories. In response to the campaign, the waiting list grew to 4,000+ people. Online efforts landed Dîner en Blanc Philadelphia with 2,200+ followers on social media. On August 3, 2012, all 1,300 registration slots were sold out to people of all ages, races, nationalities, sexual orientations and backgrounds. Attendees hailed from counties as varied as the United States, Poland, France, Russia, Australia and Great Britain. The picnic bolstered Philadelphia’s reputation as a truly international city.

Day of and post event coverage produced approximately 10 million audience impressions from at least 32 traditional press stories (including 19 stories and mentions on CBS, FOX, NBC and ABC) and 25 blog stories. Thousands of photos filled flooded Facebook, Twitter, Pinterest, Instagram and Yelp. Philadelphia’s public space received the attention it deserved with hundreds of photos and mentions in 50 blog and traditional press stories. Philadelphia Magazine’s HughE Dillon declared, “I think we have a new event space that is at the center of everything.” Due to the tremendous success, the city of Philadelphia and Dîner en Blanc International have already given the green light for another event in Philadelphia in 2013.

INDIVIDUAL ACHIEVEMENT AWARD + KORY AVERSA

Aversa PR & Events Owner Kory Aversa was honored with an the “President’s Award” during the pre-ceremony for individual achievement winners. Chapter president Blair Kahora Cardinal recognized Aversa for chairing the chapter’s first Nonprofit Resource Committee. The new committee was formed to connect chapter members from the public sector with members (and non-members) in the nonprofit community. Activities also were designed to provide educational and social opportunities for nonprofit professionals to enhance their public relations and social media skills. Activities in the first year included a sold-out speed networking event, a holiday happy hour mixer, a collection drive for members to “Adopt a Senior,” and a public service project at MANNA (coming on December 19, 2012).

ABOUT AVERSA PR

Aversa PR & Events was founded in March of 2012 by owner Kory Aversa. The new company’s official mission is to create big buzz for arts, culinary, entertainment, small business and nonprofit clients that specialize in quality, one-of-a-kind, meaningful products or services. Services focus on public relations, media relations, social media, event planning and nonprofit development. This new public relations company was founded to promote the very things that Aversa loves about Philadelphia – and modeled his business model after subject matter from his website Phillylovesfun.com.

Aversa PR’s client roster has expanded in nine months to include 20+ clients, such as Diner en Blanc Philadelphia, Fly School Circus Arts, East Passyunk Avenue Business Improvement District, Eviama Life Spa, Ms Goody Cupcake, Charm City Movement Arts, Smokin’ Betty’s, Devil’s Alley, Chhaya Café, Bitar’s, Alphabet Academy, 2B Groomed Barbering Studio, Headhunters Hair Design, Acorn Dental Associates, Brat Productions, City of Hope Philadelphia, City Year Greater Philadelphia, Tashan and Tiffin. New clients are on the way for 2013, with announcements coming in late December of 2012.

Owner Kory Aversa, 39, is originally from Utica, New York, where he graduated with a Bachelors of Arts from Utica College of Syracuse University. He majored in Public Relations with a minor in Political Science. Since moving to the Philadelphia region in 1998, Aversa has worked for and on behalf of some of the region’s largest and most interesting causes, including Philadelphia Senior Center, Please Touch Museum, Philadelphia School of Circus Arts, Epilepsy Foundation of EPA, Children’s Healthcare Foundation of South Jersey and others. He has served on the board of directors for Delaware Valley Legacy Fund, Plays & Players Theatre, Safeguards and People-Pet Partnership.

Aversa resides in South Philadelphia with his shelter dog Buster Brown. They live just off of the East Passyunk Avenue business corridor where they spend much of their business and personal time.

Client News: East Passyunk Avenue Eats Up Media Coverage

Things keep heating up for East Passyunk Avenue! In what could be termed "Best Week Ever," East Passyunk Avenue Business Improvement District garnered coverage every day last week for the thriving dining scene, new restaurant openings, family activities, Second Saturday and DesignPhiladelphia.  Things won't be slowing down as East Passyunk launches a series of tricks and treats this month with Spooky Saturday, Fall Festival and Witch CRAFT Beer Crawl.

Select stories: 

Daily News
East Passyunk Avenue Expands Restaurant Choices

Foobooz
Chhaya Cafe Adds Fall Flair to Brunch 

GPhilly
Weekend Roundup (DesignPhiladelphia and Second Saturday) 

Grub Street Philadelphia
Spot Check: Underdogs, South Philly  (grand opening)

Real: The Kitchen and Beyond
Spotlight on Sermania Jewelry

Philly Insider/ Philadelphia Inquirer
Underdogs Opens in Italian Market
Joncarl Lachman Coming to East Passyunk

UWISHUNU
Halloween in Philadelphia 2012 (three mentions!) 
DesignPhiladelphia Returns (top pick for Kings Music) 

 

Client News: Temple Gymnast Graces Pages of Out Magazine

All eyes of the nation are on award-winning gymnast Dashiell Sears as he graces the pages of Out Magazine's August LGBT sports edition.  Temple University Senior and youngest Mr. Gay Philadelphia winner ever, Sears talks about supporting collegiate sports, team dynamics and his routines.  

Sears will be at Swagger at Tashan (777 S. Broad Street, Philadelphia, PA 19147) for a meet and greet on Thursday, July 26, 2012, from 6-9pm.  Out Magazine will sponsor the event with free magazines for the first 75 attendees. Swagger is Tashan's monthly LGBT night.  Mazzonni Center will recieve a portion of proceeds from the event. 

Online Preview - Out Magazine

Client News: East Passyunk Ave's Top Hop Chef, QOTA, Summer Festival

Things just keep getting better and better for East Passyunk Ave! EPA's Stateside was the big winner at this week's Ommegang’s Hop Chef competition at World Cafe Live.  Stateside also made the news with their rollout of lunch.  Finally, the fun keeps rolling with a new Summer Festival on Sunday, July 15th, from 1:00pm to 8:00pm at Lucky 13 Pub.  The final cherry on top was a packed house for their monthly QOTA party - scoring a record attendance last night at Stogie Joes.  Select clips/links below:

Stateside
Article - City Paper 
Article - FooBoo
Article - Grub Street
Article - My Beer Buzz
Article - Philly Burb

Lucky 13
Spotlight - Daily Candy Weekend
Article - Uwishunu/Visit Philly