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Client News: East Passyunk Revs Up for 8th Annual Car Show

East Passyunk Avenue Business Improvement District (EPABID) is revving up for the 8th Annual Car Show and Street Festival on Sunday, July 28, 2013, from Noon to 5:00pm, on EPA between Broad and Dickinson streets.  More than 140 cars, motorcycles and trucks are expected to compete for Best of Show and other top honors.  The accompanying street festival will feature live music, circus performances, street vendors, rack sales, kids’ activities and the Bang! Boom! CRAFT! Show.  Wine and dine among the cars as award-winning restaurants serve street food and summertime drinks at festival prices.  Admission is FREE for attendees and $15 for cars.  The rain date is Sunday, August 4, 2013. For information, visit www.visiteastpassyunk.com.

“East Passyunk’s Car Show and Street Festival is one of South Philly’s largest outdoor festivals,” said EPABID Director Renee Gilinger.  “Families from around the tri-state area, and beyond, flock to EPA to cruise the cars, root for their favorites, sample South Philly fare and enjoy live music on every block.”

More than 140 muscle, classic, antique, custom and show cars, trucks and motorcycles will line the five blocks between Broad and Dickinson streets. The fee for participating cars is $15 per vehicle.  Registration will take place at Broad and EPA between 8:00am and 1:00pm. Space is available on a first come, first served basis. Trophies will be awarded in dozens of categories, including: Top 50, Best Stock, Best Modified, Best Engine, Best Paint, Best 50’s Custom, Best Street Rod, Best Low Rider, Best Truck, Best Motorcycle, and Best of Show Car and Motorcycle.   One winner will also be honored with the title of “People’s Choice” voted on during the show and on social media.

Live music will keep things moving and grooving with a different band on each block.  All music is outdoors unless otherwise noted. The line-up is as follows:

• 12:00pm to 1:00pm, Andrew Jackson Rock Band (between Tasker and Morris) 
• 12:00pm to 3:00pm, Ray Baccare playing Sinatra, Dean Martin and more (Stogie Joe’s, indoors)
• 12:30pm to 1:30pm, Joe King Trio (EPA and 13th)
• 1:00pm to 2:00pm, The Drive-Ins (EPA and 12th)
• 1:00pm to 5:00pm, DJ Lindsay Maria (Singing Fountain)
• 1:30pm to 2:30pm, We Are Fauna (between Mifflin and Broad)
• 2:00pm to 3:00pm, Alex Metzger Steely Pans Drum Band (between Tasker and Morris)
• 3:00pm to 4:00pm , Will Williams (between Mifflin and Broad)
• 3:00pm to 8:00pm , Joy Ride (Stogie Joe’s, EPA and Moore)
• 3:30pm to 4:30pm, Steve Cal Blues Band (between Tasker and Morris)
• 4:30pm, Car Show Trophies Award (between Tasker and Morris) 
• 8:00pm to 11:00pm, DJ Steve Nolfi (Stogie Joe’s, indoors)

East Passyunk’s award-winning restaurants will serve special street food and summertime beverages.  Nearly all food and drink served outside will be specially priced at $5.00 or less.  Specials below will be served outside on the street, unless noted below.  Drink and food menu to date includes:

• Belle Cakery – Dessert pop-up inside old Fond space (inside)
• Birra – Slices for the day (inside)
• The Bottle Shop – Craft beer bar
• Cantina – Regular menu in the outdoor yard with brunch and margarita specials
• El Zarape – Tacos al pastor on the outdoor spit and other Mexican favorites
• Le Virtu – Abruzzese fare in the garden
• Lucky 13 – Craft beer bar
• Mamma Maria – Italian specialties 
• Marra's – Pizza, Italian sandwiches, soft drinks, beer
• Ms Goody Cupcake truck – Special festival flavors (Classic Car, Doo Wop, Margarita, others)
• Noir – Montreal-style hot dogs, poutine, arancini, craft beer, Bai cocktails and complimentary Bai
• Plenty - $5 sandwiches (inside)
• Sophia’s – Outdoor craft beer
• Stogie Joe's – Outdoor craft beer bar and pulled pork sandwiches

Other festivities for everyone in the family will include:

• Bang! Boom! CRAFT! Show at the Fountain  – Handmade items from 40 crafters and artists, including Gearforms, Hog Island Press, Krista Peel Jewelry and Rachel Ink
• Charm City Movement Arts – Circus performances and tightrope demos between 2:00pm and 4:00pm
• Kid Zone  – Free moon bounce, art classes with Young Rembrandts, face painting, entertainment, more
• Mobile food – Little Baby’s Ice Cream,  Tot Truck, Weckerlys Ice Cream
• Pretzel Crisps – Free snack break station with free samples while supplies last
• Rack sales – 1600 Below Vintage, ADDICTION Boutique, Hip & Thrifty, Metro Mens, others
• Street vendors – Car memorabilia and accessories, jewelry, sunglasses, Italian-themed shirts and hats
• Other – Debut of East Passyunk branded tote bags, raffle from YELP and much more!

The 8th Annual Car Show and Street Festival, formerly known as the Doo Wop, is hosted by the Northeast Muscle Car Club and presented by East Passyunk Avenue Business Improvement District.  Sponsors include Yelp, Passyunk Avenue Revitalization Corporation, South Philly Review and WOGL.

ABOUT EAST PASSYUNK AVENUE BUSINESS IMPROVEMENT DISTRICT

East Passyunk Avenue Business Improvement District is home to 150 independently owned shops and markets that perfectly balances the best of the old and the new, mixing old world shopping, authentic Italian restaurants, world famous cheese steaks, with trendy boutiques, handmade arts, world-class cuisine and record-breaking events. For more information and directions, go to www.visiteastpassyunk.com, like East Passyunk Avenue on Facebook or Tweet @epassyunkave.

Client News: Serrano Celebrates Summer with Debut of "Street Fare" Food, Drinks and Entertainment

During a normal year, Serrano would close its doors for vacation in July. This year, however, the fun is just heating up as this Old City staple will remain open on Thursday, Fridays and Saturdays for the debut of "Serrano Street Fare," casual and discounted food and drinks, plus free entertainment.

The new "Serrano Street Fare" menu will offer eight to ten specially priced "grab n go" items that showcase Chef Gina Rodriguez's love of authentic street food. All food will be served casually (think paper, not china) as if they came fresh and hot from a local food truck. Special low prices will make patrons think they were outside reveling at their favorite food festival.

On top of delicious eats, proprietor Donal McCoy will serve up specially priced sangria, Aqua Fesca with an adult edge, signature cocktails and a tap takeover by Yards. McCoy also pays homage to the musical heart and soul of Tin Angel (upstairs) by arranging for great tunes during Street Fare, including Zach Brown on 7/13, and local legend Kenn Kweder on July 20th. Other acts will be announced soon. Entertainment is free.

Dates:
July 5, 6**, 11, 12, 13*, 18, 19 and 20*
(* Music, ** Old City District's Inside Out Festival )

Starting Menu:

• Pulled Pork Soft Taco (Braised pork, bacon, lettuce and pico de galo served in hand-made flatbread)
• Sonoran Hot Dog (Jumbo hot dog wrapped in bacon, topped with beans, guacamole, pico sauce and chipotle aioli)
• Cheesy Cornbread Jalapeno Poppers (Filled with cheddar cheese, fried in a cornbread batter)
• Chicken and Rice (Grilled chicken kabob served over Spanish rice with roasted green chili sauce)
• Grilled Corn (Finished with cayenne honey butter and green onion)
• Yucca Chips with Charred Salsa
• Sopapillas aka "Donuts" (Fried dough dusted in cinnamon and powdered sugar)
• Fish Taco (Grilled mahi-mahi, shaved cabbage, pico de gallo, lime crema in corn tortilla

"Serrano Street Fare" is the perfect way to celebrate the success of Serrano's new spring menu and high profile chef appearances at COOK, Philadelphia Magazine's Wine and Food Festival, Taste of the Nation and the PAWS Chef's Dinner. Serrano will resume standard nights and hours of operation after July 20th. Later in summer, McCoy will debut his highly anticipated new drink menu in its entirety and Chef Rodriguez will announce her new seasonally-inspired fall menu.

For more information, please visit serranophilly.com, call (215) 928-0770 or tweet @serranophilly

 

 

Client News: Diner en Blanc Returns to Philadelphia with White Hot Party of the Summer

From global phenomenon to highly sought-after “secret,” Dîner en Blanc returns to Philadelphia this summer for an unforgettable evening of elegance, beauty and magic. On Thursday, August 22, 2013, twenty-three hundred participants will celebrate and re-purpose a highly-visible public space by enjoying a night filled with food, wine, fashion, culture and music.  This très chic picnic, now celebrating its 25th year internationally, is part mystery tour, part pop-up feast and part je ne sais quoi.  The waiting list to secure an official invitation is now open at philadelphia.dînerenblanc.info.

Last year, Dîner en Blanc made its grand debut in Philadelphia when 1,300 guests descended upon the secret pop-up location that was revealed to be Swann Memorial Fountain in Logan Circle.  In its second year, event co-hosts have worked hand-in-hand with top city officials to again secure a memorable spot that is unexpected, well known and celebrates the cultural spirit of the event.

“The thing I loved hearing most from guests at last year’s event was the sense of community they felt and how they fell in love with Philadelphia all over again, ” said Co-Host Natanya DiBona. “The focus of our event is to really celebrate the great public spaces the city has to offer and how they can be creatively used.   Sharing an elegant meal in a beautiful space with new friends creates an everlasting memory. As one participant said after last year.. every time I pass Swann Fountain my heart smiles!”

Registration for this exclusive event will be limited and available on a first come, first served basis. Invitations are available first to all registered members who participated in the 2012 Philadelphia event. Other interested parties can also secure an opportunity to register by placing themselves on a waiting list.  Once potential participants add their name, they will join a growing list of interested parties who share a common love for the event – as well as for the City of Brotherly Love.  A sense of community is fostered through preview events, such as the one last Wednesday at William-Sonoma, as well as online discussion forums, Pinterest boards and social media outlets.

In early to mid July, all waiting list members have an equal opportunity to register themselves and a guest after a summer of suspense. Each registration will sign up their date, pick a meeting spot for the day of the event, and have the option to pre-order picnic food from the official event caters, Garces Catering and DiBruno Brothers. 

On the day of the event itself, true to tradition, bystanders around the city will witness groups of 200  people gather at specific rallying points and then converge on the final location by foot or by other means of transportation.  All participants are asked to dress elegantly in white, from head to toe, as well as bring an epicurean feast, chairs, fine china, silverware, white tablecloth and elegant table decor.  . 

Over the course of the evening, participants will celebrate dinner as an art form through time-honored traditions, live music and even dancing.  Visually breathtaking moments will include the waving of a cloth napkin to mark the beginning of the dinner, as well as the lighting of sparklers to let participants know they are now free to circulate, mingle and dance. 

Mole Street Productions has returned again to help assemble a musical line up that will dazzle guests.  Carte Blanche, a highly unique revivalist jazz group, will provide dinner music featuring sounds of the classic American 20's and 30's to jazz, French and Latin American music.  After dinner, DJ Bruce will get the crowd up and get the dance party rolling.  While the accessories and fashions are white, the event is green and eco-friendly, leaving the public space exactly as it was found.  When it is time to leave, guests pack up their belongings, pick up all their litter and head to the official after party, leaving behind no sign of their elegant revelry. 

The Sofitel Philadelphia will also serve as the official hotel partner by offering a  special package for an overnight stay in the city.  The special rate of $199 USD (plus tax) includes luxury king accommodations, breakfast for two in Chez Colette, one French baguette and one large bottle of limited edition Evian Water for dinner.  Other sponsors include Williams-Sonoma at the Bellevue and XIX Restaurant. 

Prizes awarded during Dîner en Blanc Philadelphia will include Most Elegant Man, Woman and Table.  Additional details will be posted closer to the date of the event.  “Philadelphia really shined last year and we will be watching for even more elegant attire and tablescapes this year,"said DiBona. “As many of our guests showed, this is a unique opportunity to wear your finest white gloves, hats, fascinators and perhaps even unpack that  gorgeous wedding gown you haven’t seen in a few years!”

Dîner en Blanc is BYOB and therefore all participants must be at least 21 years old.  Dîner en Blanc’s Philadelphia is produced entirely by local volunteers that include two Co-Hosts, eight Group Leaders, 48 Table Hosts and several on-site volunteers.  For more information and to sign up for the waiting list, visit philadelphia.dînerenblanc.info. To join the growing online community, join in discussion forums on the website, or follow Dîner en Blanc Philadelphia on Facebook, Pinterest and Twitter (@debphl).

About Dîner en Blanc International

The worldwide phenomenon known as Dîner en Blanc will celebrate its 25th anniversary this year.  Launched by François Pasquier and a handful of friends in 1988, the Paris Dîner en Blanc now attracts more than 10,000 people each year. What began as a “friends and word-of-mouth only” event has grown into an international epicurean phenomenon on five continents. While the technology behind the event may have changed over the years, the principles fuelling this fantastic event have not: diners continue to gather at a secret location for the sole purpose of sharing a high-quality meal with good friends in one of their city’s most beautiful locations. Dîner en Blanc International, based in Montreal, is responsible for developing this secret posh picnic in over 40 cities by the end of 2013. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.

For photos or videos of Dîner en Blanc events from around the world, go to www.dinerenblanc.info, select the city you wish to view and click on the media tab in the top right corner. 

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Jun 5, 2013 Preview party for Diner en Blanc Philadelphia at Williams-Sonoma

Client News: Aversa PR Clients Present 10 Top Events to Celebrate Philly Beer Week

Diner En Blanc To Return To Philadelphia In Summer 2013

White Alert! Diner en Blanc to Return to Philadelphia in Summer of 2013, Wait List Now Open!

Client News: Brat Productions Dishes Up New Spaghetti Western with The Last Plot in Revenge

This June, Brat Productions gives you dinner theatre like you’ve never experienced it before. The Last Plot in Revenge is a spaghetti western, dinner theatre, musical – with the signature Brat twist of mixed genres, surprising collaborations and rock star talent.  Up-and-coming local playwright Brian Grace-Duff takes you to Revenge, Montana, a land where the wild rule, the whiskey runs, the whores are tired, the guns are smokin’ – and there is only one cemetery plot left in the whole town.  Let the Scrapfields and the MacGruels duke it out, because when the Nameless Gunman enters, who knows who will be left standing?  After all, revenge is a dish best served with a plate of spaghetti. 

Revenge begins previews June 12, opens on June 15, and runs through June 29, 2013 at the Archive Space at Lucy’s Hat Shop (247 Market, Philadelphia, PA). Show time varies per night between 7:00 PM and 7:30 PM. Times can be confirmed on the ticket link page. Tickets are on sale now for $15.00 to $20.00, and available at www.bratproductions.org and bratproductions.ticketleap.com. Promotional support is provided by Yelp. 

Grab a glass of whiskey to settle the stomach, because The Last Plot in Revenge is not for the faint of heart.  Audiences members will be immersed in blood, violence, and nightmares.  Select audience members may even choose to sit in the "blood splash zone."  Directed by Obie-Award winning director and co-founder of the NYC Fringe John Clancy, The Last Plot in Revenge features haunting new music by Peter Gaffney, innovative puppetry by Aaron Cromie, and in-your-face fight choreography by Brett Cassidy.  With lighting design by Matt Sharp and scenic design by Doug Greene, immerse yourself in a world of illusion, lust, and an actual spaghetti dinner – provided by Nick’s Roast Beef with the support of Esposito's Meats.

The stellar cast features performances by Lesley Berkowitz, Nathan Foley, Rachel Icenogle, Sarah Larsen, Sarah Schol, Johnny Smith, and Jordi Wallen as well as up and coming talent Lana Brucker, Dane Eissler, and Frankie Gallucci.    

The Last Plot in Revenge was developed, created, and produced as part of Brat Productions' Resident Artist program, which supports groundbreaking artists interested in challenging misconceptions about what theatre is and can be.  Resident Artist Brian Grace-Duff's successor for the 2013-14 season will be soon-to-be graduate of the Pig Iron School of Advanced Performance Training Scott Sheppard.  

ABOUT  JOHN CLANCY

John Clancy is an Obie award winning director and a partner in Clancy Productions, a critically acclaimed international theatrical touring and production company. He is the founding Artistic Director of The Present Company, a leading Off-Off Broadway theatre company and a founding Artistic Director of The New York International Fringe Festival, North America’s largest theater and performance festival.  He currently serves as the Executive Director of the League of Independent Theater, the advocacy organization for Off-Off Broadway.  His plays have won The American Shorts Contest, The San Francisco Playwrights Center Dramarama, the Edinburgh Festival Fringe First and have been short-listed for the Julie Harris Playwrighting Award and the Actors Theatre of Louisville Heideman Award.  He has directed six Scotsman Fringe First winning productions at the Edinburgh Festival Fringe and two Best of the Fringe Award winning productions at the Adelaide Fringe. His shows have played the Menier Chocolate Factory (London), The Helix (Dublin), The Traverse, (Edinburgh), The Tron (Glasgow), the World Stage Festival, (Toronto), The Belvoir Street Theatre, (Sydney) and PS 122, the Ohio Theatre and Barrow Street Theatre in New York City. He serves on the Advisory Council of The New York Theatre Experience, Inc., the city’s preeminent resource center for downtown theater. He is a New York Theatre Workshop Usual Suspect and was awarded The New York Magazine Award in 1997 for “creativity, enterprise and vision”. In 2002 he received a Glasgow Herald Angel for excellence in direction at the Edinburgh Festival Fringe. In 2007 Clancy Productions was awarded the inaugural Edinburgh International Festival Award.   He lives on the Lower East Side with his wife, Nancy Walsh.

ABOUT BRIAN GRACE-DUFF

Last year, Brian was a playwright-in-residence with PDC@ Plays and Players, which gave him the opportunity to participate in a writing intensive with Robert Smythe at the Eugene O'Neill Center's national puppetry conference. Brian's play The Death Card was seen in the 2011 Fringe Festival, and originally conceived during P. Seth’s Bauer’s playwrighting workshop at the University of Pennsylvania where Brian worked as the Student Event Coordinator at the Annenberg Center for the Performing Arts. There, he originated a new performance series for local and student theatre collaborations, called MERGE. Brian has also created For Change  (PTC@Play), Remains (Endtimes Productions), The Opposite of Moths (PDC), Sports Centered (Tactile Theatre), Criminal (Pittsburgh New Works Festival).  He is a proud member of The Foundry and alumni of West Chester University. 

ABOUT PETER GAFFNEY

Peter Gaffney has lived, taught and performed in Prague, London, Paris and (since 1999) Philadelphia. Co-founding Cabaret Red Light in 2008, Peter has served at various times as artistic director, music director/composer, and head writer for more than twenty-three original musical productions in Philadelphia, Baltimore and New York. When he is not working on a show, he teaches philosophy, literature and cinema at University of Pennsylvania and Curtis Institute of Music. He is the editor and co-author of the book "The Force of the Virtual: Deleuze, Science, and Philosophy" (University of Minnesota Press, 2010), nominated for the Michelle Kendrick Memorial Book Prize in 2011. http://www.neosequitur.com.

ABOUT BRAT PRODUCTIONS

Founded in 1996, Brat’s mission is to create new theatre-going audiences by producing theatre that breaks the rules; theatre that tests conventions; theatre that rocks! Over the years, Brat has established itself as one of Philadelphia’s most adventurous theatre companies and is known for using unusual performance venues to enhance original and noteworthy productions.  Its numerous productions have included Three Chord Fiction, winner of the Ted and Stevie Wolf Barrymore Award for New Approaches to Collaboration, Haunted Poe, A 24-Hour The Bald Soprano, A Very Merry Unauthorized Children's Scientology Pageant and EYE-95, Retarred.

Client News: Aversa PR Opens Office During East Passyunk's Weekend of Triple Fun

Hot on the heels of last week’s record-breaking Craft Beer Day and La Festa, East Passyunk Avenue Business Improvement District (EPABID) triples the fun this coming weekend with Second Saturday, Antique and Vintage Flea Market and South Philly Fest. Festivities also include the grand opening block party for Aversa PR and Frontstretch.com. 

The fun starts early Saturday morning with the Antique and Vintage Flea Market that returns with 60+ vendors selling antiques, collectibles, vintage furniture, jewelry, clothing and accessories. After shopping, enjoy sales, free make-overs, pop-up shop, art openings, receptions, tastings and sales at more than a dozen merchants and businesses.The festivities even include a ‘baby shower’ for East Passyunk’s precious new arrival, Cloth at 1605 East Passyunk Avenue.The fun continues into the night with circus performances, DJ, food and drink at grand opening of Aversa PR at 12^th and East Passyunk.

On Sunday, there’s no rest with the return of South Philly Fest by Lucky 13 and Sweet Jane Vintage, featuring a free outdoor concert with seven live bands, great shopping, food and drink specials. Complete details for all events are listed below. For more information, visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.

ANTIQUE AND VINTAGE FLEA MARKET
Saturday, June 8, 2013

The Antique and Vintage Flea Market will return to the 1600 block parking lot between Tasker and Morris from 8:00 AM to 4:00 PM.  More than 60 vendors will feature antiques, collectibles, vintage furniture, jewelry, clothing and accessories, glassware, pottery and much more. Held in and around the municipal lot on the 1600 Block of East Passyunk Avenue between Morris & Tasker. The GPS address is 1630 East Passyunk Avenue. The event is organized by Philadelphia Flea Markets. Admission is free. Family-friendly shopping for all ages. The rain date is Sunday, June 9, 2013.

JUNE SECOND SATURDAY
Saturday, June 8, 2013

Shop and stroll your way into summer as EPABID hosts June's Second Saturday. See individual listings for times, costs and details.

* 1600 Below Vintage (1600 EPA) - Complimentary Prosecco, 20% off everything vintage, and artwork by Laura Finestone. Upstairs Reliable Floor Covering will be offering 10% off all in stock area rugs.

* Aversa PR & Events (1141 Pierce Street, at 12th and East Passyunk) -- Come meet the folks behind EPA's social media!  Grand opening block party featuring food and drink samples from Noir, Chhaya, Toast, SliCE, Bitar's, Smokin' Betty's, Devil's Alley, Serrano, Francoluigis, and Art of Bread by Georges Perrier. Ms Goody Cupcake will preview her new truck and give away dessert samples. Prism Beer will pour Summer of 69 and Naked Blonde. Uber, Headhunters Hair Design, Eviama Life Spa, Fly School Circus Arts, Cloth, Sealed with a Kiss, City of Hope and others will provide raffle prizes and free swag bags for the first 200 people. Entertainment includes a DJ, circus performance and a preview by Brat Productions of their new show The Last Plot in Revenge. Free, 21 and older, 6:00 PM to 9:00 PM

* Cloth (1605 EPA) -- Cloth ( 1605 EPA) -- Come meet our new 'bundle of joy' during the grand opening 'baby shower' for Cloth. Complimentary croissants, pastries, coffee, tea, organic juice boxes and kid's snacks will be provided. Enjoy our "baby shower" cake donated from Ms Goody Cupcake. The new play corner will be open and fully stocked with toys and books. Enter to win great prizes, including a raffle basket of summer baby necessities. Free swag bags full of prizes and coupons for the first 50 shoppers. Free, 10:00 AM to 7:00 PM

* Chhaya Cafe (1823 EPA) -- Art reception with works from Priscilla Hopkins, featuring acrylic paint on paper and enjoys layering transparent and opaque forms to create compositions inspired by the natural world. Complimentary snacks. Free, starts 6:00 PM

* Frame Fatale (1813 EPA) -- Frame Fatale (1813 EPA) – Opening reception for “Box Score:  Mixed Media Collages” by Randel Plowman.  Limited edition archival prints from “Box Score:   An Autobiography,” an epic baseball poem (and free, interactive ipad app!) by local poet Kevin Varrone, are on view through July 30.   Formatted as literary baseball cards, “Box Score” is for anyone who loves baseball, poetry, art, and history.   Join us for light ball park fare:  popcorn & pretzels, beer & lemonade! Free, 6:00 PM to 9:00 PM

* Fringe (1728 EPA) – Reception for Bird in the Hand ink paintings by Lucinda Morreale, with music by Murmuration. Free, 6:00 PM to 10:00 PM.

* Headhunters Hair Design (1718 EPA) - FREE mini-makers for new clients, jewelry summer sale, spray tan discounts, hair chalking, snacks. Opens at 10:00 AM

* HOME A furnishings boutique (1815 EPA) - Reception featuring artwork from an artist that graduated from the University of the Arts - Emily Stabile.  She'll be presenting some wood cut prints and paintings on wood. Free refreshments, 6:00 PM to 9:00 PM

* Metro Men's Clothing (1615 EPA) - 15% off entire store to get styling for summer, complimentary champagne and champagne spritzers. 11:00 AM to 9:00 PM

* Ms Goody Cupcake (1838 EPA) - Last call for Fegley's Blueberry Belch and Young's Double Chocolate Stout cupcakes for Philly Beer Week + Drunkin' Elvis (which lasts through June). Cupcake Shakes are back for summer. Enjoy free samples and fifty cents off each shake (any flavor cupcake!). 9am - 4pm (or sell out)

* Nice Things.. Handmade (1731 EPA) - Art opening and reception with paintings by Courtney Brown, free refreshments, more details coming. Free, 6:00 PM to 10:00 PM

* Nicole Rae Styer Boutique (1822 EPA) - Huge summer sale.........all summer dresses,tanks and shorts 20% off! Wine and sweets from Belle Cakery. Free, 5:00 PM to 8:00 PM

* Occasionette (1825 EPA) - The Second Saturday Pop-Up Shop at featuring Brainstorm Print and Design with beer, donuts and awesome hand screenprinted art prints. Free, 6:00 PM  to 9:00 PM

* Pollyodd (1908 EPA) - Free tasting with newest cello. Come out and try some Mango just in time for summer. Free, 5:00 PM to 7:00 PM

SOUTH PHILLY FEST
Sunday, June 9, 2013
Lucky 13 Pub and Sweet Jane Vintage present South Philly Fest from 12:00 PM to 6:00 PM with an outdoor concert featuring seven live bands, drink specials, food, vendors and shopping. Line up is listed below.  Festivities will take place outside on the street in front of Lucky 13 Pub, at 13^th and East Passyunk Avenue. Inside Lucky 13, DJ Sunny Girl Williamson will be spinning records and keeping things cool. Concert is free. Drinks and food are pay-as-you-go.

Concert performances and times:

Haggard (Noon)
Company Corvette (1:00 PM)
Needle Points (2:00 PM)
Robes of Alchemy (3:00 PM)
The Whips (4:00 PM)
Gondola (5:00 PM)

Vendors include:

Angel’s Airbrush
Bad Panda Jewelry
Hail Ella
Laura Lawless
Little Baby’s Ice Cream
Kung Fu Hoagies
Make Love Not War
Medium Bob’s Curiosity Shop
Mockingbird Salon
Paul Carpenter
She All Talk
Sweet Jane Vintage
Utopia

Client News: Aversa PR Clients Present 10 Top Events to Celebrate Philly Beer Week

From a Drunkin’ Elvis to “beer queens,” from a battle of the brewers to craft beer day, from soft-shelled crabs infused with Allaghash to a Troegs four-course dinner, Aversa PR & Events clients offer  unique roster of events to quench Philadelphia’s thirst for Philly Beer Week.  

ONE DAY EVENTS

Friday, May 31, 2013
PBW Kickoff: Local Tower Takeover

Smokin’ Betty’s (116 S. 11^th Street, Philadelphia) invites you to celebrate the start of Philly Beer Week with PBW Kickoff: Local Tower Takeover, on Friday, May 31, 2013, from Noon to closing.  Spend a day with the locals as you enjoy limited edition brews from Yards, Manayunk, Slyfox, Victory and Troegs, plus newcomers Boxcar, Round Guys, Old Forge, Neshaminy Creek, Evil Genius and Vault Brewing. All beer is pay-as-you-go. Drink specials, giveaways and prizes available.  Special appetizer menu will feature ingredients from local farmers and purveyors.  For more information, call (215) 922-6500.

Saturday, June 1, 2013
4^TH Annual Broads, Brews and Queens (BBQ)

Hail to the queen(s) of Philly Beer Week! Smokin’ Betty’s (116 S. 11^th Street, Philadelphia) celebrates the women of the beer industry during the 4^th Annual Broads, Brews and Queens (BBQ) on Saturday, June 1, 2013 at 9:00 PM.  Meet the broads behind the beers and enjoy a tower takeover of lady inspired and driven drafts from Dogfish Head, Stoudts, Flying Fish, Allagash, Ommegang, Brookly, Yards, Rogue, Evolution, Sixpoint, Dominion and more. The Goddess Isis will preside over drag performances from “The Sisters in Sin” with special appearances by supporting “beer queens,” our supportive male industry counterparts in drag.  Admission is a suggested $5 cover to benefit the William Way LGBT Community Center.  Beer is pay-as-you-go.  For more information, call (215) 922-6500.

Sunday, June 2, 2013 (Two events)
Craft Beer Day on East Passyunk Avenue AND Italian National Day “La Festa Della Repubblica”

East Passyunk Avenue Business Improvement District (EPABID) serves up a double dose of summertime fun with two festivals on Sunday, June 2, 2013.  Starting at 11:00 AM, Philly Beer Week kicks off with 15 hours of craft beer events during Craft Beer Day.  East Passyunk restaurants and retailers will present opportunities to meet the brewers, try new craft beers, enjoy beer-infused foods, and shop for beer-related gifts.  Starting at Noon, Italian National Day Festival “La Festa Della Repubblica” will feature a full day of live music, Italian draft and bottled beer specials, Italian food vendors, kids’ activities and a spaghetti eating contest.  La Festa activities are held on East Passyunk Avenue, between Mifflin and Moore streets.  Events are held rain or shine.  Admission is free, unless otherwise noted. For more information about Craft Beer Day and La Festa visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.
Tuesday, June 4, 2013
Troegs Beer Dinner

Join Executive Chef Brian Fidiam and the brewers from Troegs Brewery for a four course tasting dinner at Devil’s Alley (1907 Chestnut Street, Philadelphia, PA). From 7:30 PM to 9:30 PM, enjoy four courses and four pairings for $50.00 per person. Reservations are available by calling (215) 751-0707.  Menu includes:

* 1^st course: Lobster & Sweet Jersey Corn Chowder, with micro tarragon, paired with Troegs Perpetual IPA
* 2^nd course: Fried Green Tomato Stack, with Miatake mushrooms, basil puree, fresh mozzarella, balsamic honey reduction, paired with Troegs Nugget Nectar
* 3^rd course: Sunshine Pilsner Lavender Seared Ahi Tuna, with sweet pickled summer vegetables, green curry  pilsner pineapple sauce, paired with Troegs Sunshine Pilsner
* 4^th course: Beer Sorbet Trio with raspberry, apricot, blackberry, paired with Troegs Mad Elf

Saturday, June 8, 2013
Battle of the Brewers

Devil’s Alley (1907 Chestnut Street, Philadelphia, PA) pits 12 breweries and 12 beers head-to-head in the 4^th Battle of the Brewers on Saturday, June 8, 2013, from 1:00 PM to 4:00 PM.  Enjoy all you can drink locally brewed beer, paired with all you can eat sinfully good comfort food.  Meet the brewers and watch them battle to the last drop. Confirmed participants bringing beer to the competition are Doylestown, Evolution, Fegleys Brew Works, Ithaca, Longtrail, Manayunk, Old Dominion, Round Guys, Shawnee, Sixpoint, Troegs and Victory. Tickets are $35 and sold online at www.devilsalleybarandgrill.com/ticket_purchase.html. For more information, call (215) 751-0707. 

MULTI DAY PROMOTIONS AND MENUS

Friday, May 31, 2013 – Sunday, June 9, 2013
Serrano Debuts “Staff Shot” and Beer Battered Soft-Shelled Crab BLT

Serrano (20 S. 2^nd Street, Philadelphia) celebrates Philly Beer Week by debuting a special dish from Executive Chef Gina Rodriguez. Fresh from appearances at COOK, Taste of the Nation and Philadelphia Magazine’s Wine and Food Festival, Chef Rodriguez presents a Beer Battered Soft-Shelled Crab BLT,  featuring Allagash White. The dish is served on a grilled brioche bun, with lemon aioli and house-made fries.  Owner Donal McCoy debuts “Staff Shot, a shot of beer and vitamin C all in one neat little package.  This new Serrano signature shot will be available for $6.00, and features Ketel One Vodka, fresh squeezed orange juice and Allagash White.  For more information, reservations or hours, call (215) 928-0770 or visit serranophilly.com.

Friday, May 31, 2013 – Sunday, June 9, 2013
Drunkin’ Cupcake Has Elvis ‘All Shook Up’

Ms Goody Cupcake (1838 East Passyunk Avenue, Philadelphia, PA) debuts new beer-infused desserts to sweeten up Philly Beer Week. Between now and Sunday, June 9, 2013, baker/owner Gigi Andrew puts a spin on her best selling Elvis cupcake with the Drunkin’ Elvis featuring a banana chocolate chip cake, infused with Wells Banana Bread Beer, topped with peanut butter buttercream, and accented with chocolate covered bacon. Additionally, Andrew debuts the Oatmeal Peanut Butter Cookie Sandwich with oatmeal and peanut butter cookies, infused with Wells Banana Bread Beer, filled with peanut butter buttercream.

On June 2, Ms Goody Cupcake will open for Sunday hours from 11:00 AM to 4:00 PM with fifty cents off all cupcakes, beer-infused cake truffles and two additional Philly Beer Week flavors.  The popular Youngs Double Chocolate Stout cupcake will return with a beer-infused chocolate cake and buttercream. Andrew will also debut Bx3 (Blueberry Beer Belch), featuring a white cake with blueberries soaked in Fegley’s Brew Works Blueberry Belch, topped with a tart lemon buttercream, and accented with lemon rind shavings. 

Ms Goody Cupcake is open Tuesday through Saturday, plus Sunday, June 2, 2013 for Craft Beer Day.  For more information, call (215) 334-2253.
Friday, May 31, 2013 – Sunday, June 9, 2013
Three BIG Courses, Three GREAT Beers

Devil’s Alley (1907 Chestnut Street, Philadelphia, PA) celebrates Philly Beer Week with a special menu that runs every night from Friday, May 31, 2013 through Sunday, June 9, 2013. Enjoy three courses and three local beer pairings for $35.00 per person. Reservations are available by calling (215) 751-0707.

1^st course, choice of:
* Troegs Mad Elf Fried Green Tomatoes, with fresh mozzarella, basil puree, mad elf & honey balsamic reduction, paired with Troegs Mad Elf
* Shawnee Biere de Guarde steamed P.E.I. Mussels, with Jersey corn, jalapeños, andouille sausage, tarragon butter, paired with Shawnee Biere de Guarde Wheat Ale
* Evolution IPA Pretzel Fondue with aged cheddar fondue with IPA, homemade pretzel bites, sea salt, paired with Evolution Lot 3 IPA

2^nd course, choice of:
* Doylestown Fountain House Battered Fish n’ Chips with remoulade, grilled lemon, Old Bay fries, paired with Doylestown Fountain House Summer Ale
* Lancaster Milk Stout marinated Hanger Steak, with scalloped summer vegetables, milkstout mushroom demi, paired with Lancaster Milk Stout
* Yards Brawler infused Jerk Pork Tenderloin, with mango salsa, fried plantains, basmati rice & black beans, paired with Yards Brawler

3^rd course, choice of:
* Car Bomb Bread Pudding with Guinness and Baileys soaked brioche, Jameson caramel, paired with Guinness Irish Stout
* Beer Sorbet Trio with raspberry, apricot, blackberry wheat, paired with Framboise, Magic Hat #9, Long Trail Blackberry Wheat
* Youngs Double Chocolate Stout Float with double chocolate chip cookies, homemade vanilla bean ice cream, paired with Youngs Double Chocolate Stout

 

Thursday, June 6, 2013 – Saturday, June 8, 2013
Three Arttful Courses + Three Killer Beers

Enjoy “Three Arttful Courses + Three Killer Beers” at Smokin’ Betty’s (116 S. 11^th Street, Philadelphia) on Thursday, June 6, 2013 – Saturday, June 8, 2013, from 5:00 PM to 10:00 PM. Chef Artt Ward pairs three special off-menu dishes with three of the best brews from near and far. Dinner is $35 per person. Reservations are recommended by calling (215) 922-6500.. The full menu is listed below.

1^st course, choice of one:
* Homemade Soft Pretzel Bites with IPA mixed cheese dipping sauce, paired with Stoudts Four Play Batch 2 IPA (Adamstown, PA)
* Beer Braised Pork Cheek Flatbread with shaved manchego, fennel, orange segments, paired with Victory Summer Love Golden Ale (Downingtown, PA)
* Farmhouse Steam Mussels with coconut curry sauce, grilled French bread, paired with Ommegang Hennepin Farmhouse Saison (Cooperstown, NY)
* Blackback Brisket Empanadas with black IPA and tomato barbeque sauce, paired with Round Guys Blackback Black IPA (Landsdale, PA)

2^nd course, choice of one: 
* Grilled Filet Tips, with linguini, baby brussels sprouts, brawler mushroom jus, paired with Yards Brawler (Philadelphia, PA) 
* Beer Battered Shrimp Tacos, with pickled cabbage, refried black beans, avocado, orange segments, 
crispy shallots, cherry tomato salsa, paired with Old Forge Celestial Blonde Ale (Danville, PA)
* IPA Braised Bratwurth, with IPA mustard sauce, creamed green beans, paired with Brooklyn Blast IPA (Brooklyn, NY) 
* Tipsy Chicken brined and smoked, drunken collards, whiz scalloped potatoes, paired with Allagash Belgian White (Portland, ME)

3^rd course, choice of:
* Dark Chocolate Brownie, with strawberry porter ice cream, walnut brittle paired with Rogue Chocolate Stout (Newport, OR)
* Bruleed Cheese Cake with drunken cherries, Sly Fox Dry Stout whipped cream paired with Slyfox Royal Weisse  (Phoenixville, PA)

Client News: East Passyunk Avenue Presents Craft Beer Day and Italian National Day Festival

East Passyunk Avenue Business Improvement District (EPABID) serves up a double dose of summertime fun with two festivals on Sunday, June 2, 2013.  Starting at 11:00 AM, Philly Beer Week kicks off with 15 hours of craft beer events during Craft Beer Day.  East Passyunk restaurants, bars and retailers will present opportunities to meet the brewers, try new craft beers, enjoy beer-infused and inspired foods, and shop for beer-related gifts.  Starting at Noon, Italian National Day Festival “La Festa Della Repubblica” will feature a full day of live music, Italian draft and bottled beer specials, Italian food vendors, kids’ activities and a spaghetti eating contest.  La Festa activities are held on East Passyunk Avenue, between Mifflin and Moore streets.  Events are held rain or shine.  Admission is free, unless otherwise noted. Food and drinks are pay-as-you-go.  For more information about Craft Beer Day and La Festa visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.

CRAFT BEER DAY – CHEERS!
East Passyunk Avenue kicks off Philly Beer Week with 15 hours of craft beer events. Try new brews and beer-infused and inspired eats, meet brewers, and quench your thirst for craft beer! The event is free, and rain or shine.

• Belle Cakery (1437 EPA) - Chocolate Stout Cake with Oat Crumble, Framboise and Vanilla Ice Cream
• Birra (1700 EPA) - All IPA, All Day! IPA tap takeover with Avery Maharaja Double, Bear Republic Racer 5, Bells Hopslam Double, Founders All Day, Great Lakes Burning River, New Holland White Hatter White, Oskar Blues Deviant Dales, Three Heads Too Kind Double, Weyerbacher Last Chance, Yards Trouble Double; 11:00 AM to 12:00 AM
• The Bottle Shop (1837 EPA) - Craft beer tub outside with Italian draft specials; 11:00 AM to 12:00 AM
• Era Atomica (1726 EPA) - 25% off all bar ware
• Le Virtu (1927 EPA) - Outdoor barbeque featuring grilled Abruzzesse fare with craft beer sampling and specials from Ommegang, Prism and Weyerbacher;  1:00 PM to 4:00 PM
• Lucky 13 (1820 S. 13th) - Victory Brunch with DJ;  11:30 AM to 4:00 PM
• Metro Men's Clothing (1615 EPA) - 15% off entire store and complimentary Peach Mango & Vodka cocktails and beer while you shop
• Ms Goody Cupcake (1838 EPA) Beer infused cupcakes (Bx3: Blueberry Beer Belch, Double Chocolate Stout, Drunkin' Elvis with Well’s Banana Bread Beer ), beer-infused truffles and Oatmeal Peanut Butter Beer Cookie Sandwiches infused with Wells Banana Bread Beer. All cupcakes will be fifty cents off; 11:00 AM to 4:00 PM
• Noir Restaurant (1909 EPA) - Victory Helios Ale Mimosas, Homemade Berry-Infused Allagash White and Dollar Montreal-style Hot Dogs; 3:00 PM to 2:00 AM
• Occasionette (1825 EPA) – Free beer tote bag with $20 or more purchase while supplies last; 12:00 PM to 6:00 PM
• P.O.P.E. (1501 EPA) - Dogfish Head's BBQ Cook Out; 11:00 AM to 5:00 PM
• Phresh Printz & E's Tees (1800 EPA) - Beer, Philly and East Passyunk-inspired tee-shirts
• Stateside (1536 EPA) - Pork belly and beer-braised baked bean happy hour with Evil Genius; 4:00 PM to 7:00 PM
• Stogie Joe's (1801 EPA) - Craft beer specials including mixed bucket of Bells (6) for $15, meatball sandwich and craft bottle or draft for $10, and live music at 5pm; 11:00 AM to 12:00 AM

LA FESTA - FESTEGGIAMO!
Filitalia International and Foundation presents Italian National Day Festival “La Festa Della Repubblica,” on East Passyunk Avenue, between Mifflin and Moore streets.  Family-friendly festivities will include live music, raffles and prizes, Italian food vendors (including East Passyunk’s Mamma Maria), specialty cocktails, Italian draft and bottled beer specials, a spaghetti eating contest. Activities for the kids will include a moon bounce and face painting.  Confirmed sponsors and vendors includes Noir Restaurant, Mamma Maria’s, The Bottle Shop, Stogie Joes, Candy Rockz Jewelry,  Capo’s Coins and Memorabilia, Gozen Yogurt, Twin Shoppe, Lil Dan’s and more.  Ms Goody Cupcake will also feature an open house with fifty cents off cupcakes. Special Italian Day flavors will include Roche Roche, Holy Cannoli and Italian Funfetti. The event is free, and rain or shine.  The early schedule for entertainment is as follows:

• Food, drink and kids’ activities, 12:00 PM to 7:00 PM
• DJ Johnny Looch, 12:00 PM to 7:00 PM
• Pasquale D’oro and Band, 3:00 PM to 7:00 PM
• Spaghetti Eating Contest, 2:00 PM to 4:00 PM
• Raffle Drawings, 6:00 PM

BONUS: PHILLY BEER WEEK ON EAST PASSYUNK
Select East Passyunk restaurant and bars will also present special craft beer-related events in honor of Philly Beer Week. A partial list of events is below:

P.O.P.E. (1501 EPA) 

• Monday, June 3 - Saucony Creek Brewing BMX Bike Show on Dickinson St (between 10th & EPA) from 11am-4pm. Owner of Saucony Creek Brewing (retired X-game Athlete) & friends will be putting on a bike show and performing tricks; 11:00 AM to 4:00 PM
• Tuesday, June 4 - Founders Brewing Night with the owners of the distinguished brewery in-house; 7:00 PM to close
• Wednesday, June 5 - New Holland Brewing Freak Show with local performers mystifying with tricks like sword swallowing, walking on glass, etc.; 8:00 PM to 10:00 PM
• Friday, June 7 - Thirsty Dog Brewing Tap Takeover; 7:00 PM to close
• Sunday, June 9 - Bell's Brewing Brunch with Laura Bell; 11:00 AM to 3:00 PM

Stogie Joe's (1801 EPA)

• May 31 thru June 9 - Meatball sandwich and draft/bottle craft beer for $10 + bucket of Bells (six) for $15
• Monday, June 3 - Craft Beer Quizzo with $100 cash prize for 1st place, case of Southern Tier & $25 Stogie Joe's Gift Certificate for 2nd place and case of Bells & $10 gift certificate for 3rd place; 7:00 PM

For more information and event updates, visit East Passyunk Avenue on Facebook, follow @epassyunkave on Twitter, pin East Passyunk Avenue on Pinterest and visit www.visiteastpassyunk.com.

ABOUT EPABID

East Passyunk Avenue Business Improvement District is home to 150 independently owned shops and markets that perfectly balances the best of the old and the new, mixing old world shopping, authentic Italian restaurants, world famous cheese steaks, with trendy boutiques, handmade arts, world-class cuisine and record-breaking events.

Chef-driven restaurants have pushed this once-faded community into the national spotlight. East Passyunk Avenue boasts more than 30 eateries, from authentic traditional Italian restaurants to gastropubs, including four of Philadelphia magazine’s Top 50 Restaurants: Stateside, Le Virtu, Fond and Will.  Capogiro Gelato Artisans scoops up National Geographic’s “best ice cream in the world” just down the block from cheese steak global headquarters, where Pat’s and Geno’s still vie to be called the best of this Philly staple. 

Anchored by the beautifully restored Singing Fountain, a communal gathering place on Tasker Street, this store-lined commercial corridor hosts events of all shapes and sizes. Annual outdoor favorites include foodie-festival Flavors of the Avenue, the Car Show & Street Festival, Farmers’ Markets and East Passyunk Craft Beer Day. 

Client News: Sassafras Celebrates Five Year Anniversary with Live Music and Five Dollar Drink/Food Specials

Sassafras (48 S. 2^nd Street) celebrates the five year anniversary of its rebirth with a free party and concert tomorrow, Thursday, May 16, 2013. Philadelphia’s “Grande Dame” of neighborhood bars kicks off the festivities at 5:00 PM with five dollar food and drink specials, including Hibiscus Mojitos, handcrafted Manhattans and Martinis, craft drafts, house wine pours, Cherry Pepper Hummus and Pita, Beer Battered Fish Bites and more.  At 6:00 PM, local music legend Ken Kweder (Kennkweder.com) grabs his guitar for an eclectic, rousing live set. Admission is free to the public. Food and drinks are pay-as-you-go. Mascot ‘John Deer’ will oversee the celebration by donning a special tribute outfit. For updates on the anniversary, and to catch a glimpse of John’s new threads, visit www.facebook.com/sassafrasbar. For general information about Sassafras, visit www.sassafrasbar.com or call (215) 925-2317. 

On May 16, 2008, current owners Donal McCoy and Neil Laughlin opened the doors to the ‘new’ Sassafras, after they took ownership and rescued this 40+ year old Philadelphia institution. Since 2008, the famous bar, café and restaurant have been restored to its early years of glory with the return of free live jazz music (five days a week), classic cocktails, revamped menus, friendly service, and a splendid collection of craft beer, Single Malt Scotches, Whiskies and Bourbon. Award-winning burgers feature an exotic selection of meats such as ostrich, bison, lamb and venison. The new vibe is warm, inviting and cozy, with a sophisticated, timeless and classic feel.

Anniversary food and drink specials are five dollars each, and designed to celebrate five years of great spirits and good times. The menu for the party includes:

* Hibiscus (or regular) Mojitos
* Handcrafted well Manhattans & Martinis
* Handcrafted mixed well drinks
* Craft drafts (all six)
* House wine pours
* House made Cherry Pepper Hummus & Pita
* Beer Battered Fish Bites With House made Tartar
* Hand cut Fully Loaded Fries (chili and cheese or black pepper gravy)
* Buffalo Wings with our three dipping sauces (barbeque, teriyaki and buffalo)

ABOUT SASSAFRAS

Sassafras is the “Grande Dame” of Philadelphia’s neighborhood bars – sophisticated, timeless and classic. This old-world pub, with a twist of modern flavor, is located at 48 2^nd Street, in the heart of Philadelphia’s Old City District. 

The small eclectic menu has something to satisfy every palate; everything from award winning burgers, traditional fish n’ chips, salads and the famous French Onion Soup.

The vibe of Sassafras is like your father’s bar, but in a good way. It exudes a warm and inviting atmosphere with old-school bartenders who know how to make a drink the way it was meant to be. The bar also boasts a world-class assortment of bottled beer, ever changing list of draft beers and wines, and a splendid selection of Single Malt Scotches, Whiskies and Bourbon.

Special features that immediately grab and hold your attention are the ever-popular mascot, John Deer. He can be found overlooking the bar, donning outfits that celebrate holidays and special occasions. His popularity on social media has grown and he can confidentially say he has his own legion of fans that are always abuzz about his next wacky look of the day.  When guests stop chattering about John, they almost immediately turn their attention to the famous ladies room that has a mural painted by a talented artist Ali Dilworth, who also works the bar one night a week and will indeed be behind the bar on the evening of the party.  For more on her work, visit http://www.alisondilworth.com/murals.html

For more information, visit www.sassafrasbar.com or call (215) 925-2317.  For additional updates, please like Sassafras at www.facebook.com/ sassafrasbar. 

Client News: Indochino - Custom Online Menswear Clothier Opens Traveling Tailor Pop-Up Shop in Philadelphia

Indochino - Custom Online Menswear Clothier from Vancouver BC – Opens Traveling Tailor Pop-Up Shop at 1518 Walnut Street from May 10 – 27

** Book an Appointment to Get Fitted for a Custom Suit (starting at $379) Tailored to Your Exact Measurements; Receive a FREE Custom Dress Shirt & Gift Set ($160 value) with Suit Purchase **

Indochino, the pioneer and global leader in online custom menswear, announced today that they will open a Traveling Tailor Pop-Up Shop at 1518 Walnut Street from Friday, May 10th through Monday, May 27th. The shop will be open from 8:00 AM to 8:00 PM Monday through Friday, from 9:00 AM to 7:00 PM on Saturdays and from 11:00 AM to 7:00 PM on Sundays.

Indochino’s custom suits are of the highest quality, created by the same school of highly skilled tailors, using the same superior fabrics and techniques employed by well known high-end fashion houses… at a fraction of the price.

Typically, an Indochino customer shops online, selecting the exact design details that he desires for his custom suit or shirt. When he is ready to place his order, he then creates a measurement profile through Indochino’s online step-by-step measurement process with easy to follow videos. It only takes 10 minutes and can be done from the comfort of home, with the measuring assistance of a friend.

Following much success in New York, Chicago, Boston and Washington DC, Indochino has decided to bring its Traveling Tailor Pop-Up Shop <http://www.indochino.com/traveling-tailor>  to Philadelphia, where their expert staff will take measurements and provide each customer
with personal styling.  Customers will learn which customizations work best to complement their specific body type, which colors are great for their skin tone, which collars will suit their face shape. Online measurement profiles will be created at the event; after which, creating a custom wardrobe of suits, shirts, outerwear and chinos is simply a click away.

Customization of lapels, number of buttons, vents and monogramming is available on all suits for no additional charge!

** Book an Appointment & Get a Free Custom Dress Shirt and gift set with Suit Purchase **

Appointments are available on 30-minute intervals for men to meet with one of Indochino’s custom tailors and stylists. Everyone who books an appointment will receive a FREE custom dress shirt and gift set ($160 value) with any suit purchase (one shirt per customer). Book appointments at: indochino.com/philadelphia

** Indochino Facts at a Glance **

•       Indochino lets any man regardless of size, budget or location… measure, customize and order a high fashion, made to order, affordable suit in as little as 10 minutes.
•       Custom Suits start at $379 and Shirts at $79. Prices include all taxes and customizations.
•       Tailored to your exact measurements.
•       Suits have 6 standard customizations and 14 advanced customizations, which can be chosen under the “more options” tab on the customizations page when selecting your design preferences.
•       Shirts have 3 standard customizations and 4 advanced customizations.
•       Free Shipping Worldwide.
•       If your garment is not what you expected, Indochino will make it right. Up to $75 dollars in alteration credits are provided for any adjustments you may need, and on the rare occasion that your garment cannot be adjusted, a  remake of the garment will be created free of charge.

** About Indochino **

Indochino is the pioneer and global leader in online custom menswear, making fashion accessible for every man. Indochino lets any man regardless of size, budget or location… measure, customize and order a high fashion, made to order,affordable suit in as little as 10 minutes. Co-founded in 2007 by Kyle Vucko, CEO, and Heikal Gani, chief creative officer, Indochino offers an ever-changing assortment of both classic and fashion-forward suits, shirts, and outerwear- all with an
unparalleled number of customization options, delivered faster than anyone else in the industry. The company is headquartered in Vancouver, BC. To learn more about Indochino, visit www.indochino.com.
To receive updates on Indochino'slatest collections and style
services, join Indochino on Facebook at www.facebook.com/indochino or
follow Indochino on Twitter at www.twitter.com/indochino.

Aversa PR & Events is pleased to partner with Peter Breslow Consulting and Public Relations on this project. 

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