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Client Event: Let Them Eat Cake Fondant Food Fest Returns with 40+ Bakers and Chefs

Forty professional bakers, pastry chefs and students present their finest fondant creations during the 9th “Let Them Eat Cake: A Night at the Movies” on Monday, April 15, 2013 at the Marion (1301 Route 130 South, Cinnaminson, New Jersey). Dessert lovers, food fanatics and brides/grooms-to-be will converge for the 9th annual competition featuring the best of the best. Guests will enjoy samplings of the area’s finest pastry decorated in movie themes, complimentary Korbel champagne, fabulous sounds from Back 2 Life by Brandywine Valley Talent, and the opportunity to meet celebrity judge Ron Ben-Israel, host of cooking competition TV show Sweet Genius. All proceeds benefit cancer research & treatment at City of Hope. Tickets are $40 in advance and $50 at the door. For tickets, contact Harry Giordano at 215-985-0869.  Parking is free. 

VIP judges from the culinary arts and wedding industries, as well as local celebrities, will be on hand to award Best of Show, Most Artistic, Best Tasting and a Best Theme prize for the cake with the finest display of this year’s theme of “A Night at the Movies”. Guests can also vote in the "People Choice" category.  The roster of celebrity judges includes Ron Ben-Israel, host of cooking competition TV show Sweet Genius, as well as:

** Anne-Michelle Alberston, Chef Alberstons Cooking School
** Charlotte Albertson, Chef Alberstons Cooking School
** Mary Bigham, Town Dish and What's Cooking with Mary on WCHE
** Laura Burkhardt, Where Magazine
** Natanya DiBona, Co-CHair Diner en Blanc Philadelphia
** Tracey DeShaine, Chef/ Owner of Dixie Picnic
** Kathy Gold, President of Les Dames D'Escoffier & Chef/ Owner of In the Kitchen CookingCompany
** George Kryatas, Owner/TV Chef Sweetwater Grille
** Lari Robling, Food Journalist/ Producer WHYY (nominated for James Beard Award)
** Marilyn Russell, BENFM

A partial list of bakeries and chefs signed up for 2013’s “Cake” event include:

** Granny Schmidt's
** The Merion
** Piece 'a Cake
** Classic Cake
** The Master's Baker
** Adelaides Cakes
** Artisserie Bakery
** The Sweet Life Bakery
** Good Foods to Go
** Art Institute of Philadelphia (Eric Boerner)
** Sweet T's Bakeshop
** The Ambler Bake Shop LLC
** Davio's Restaurant
** Truly Custom Cakery
** Restaurant School of Walnut Hill
** Art Institute of Philadelphia (Eric Boerner)
** Restaurant School of Walnut Hill

Tickets are $40 in advance and $50 at the door. For tickets, contact Harry Giordano at 215-985-0869.  Tickets are also available online.

About City of Hope

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network,

City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org.

Aversa PR is proud to provide promotional support for this event at no charge. Our sister company Philly Loves Fun is also particpating as a paid official blogger. Please join us! 

Client News: Give Kids Sight Day Provides Free Exams and Glasses to Philadelphia Children

Public Citizens for Children and Youth (PCCY), Eagles Youth Partnership, Wills Eye Institute, Thomas Jefferson University and Visionworks announce the fourth annual Give Kids Sight Day on Saturday, April 13, 2013.  Free eye exams and free glasses will be provided for Philadelphia children ages 18 and under who are uninsured and underinsured and do not have access to vision care.  Registration opens at 8:00am and extends through 2:00pm at Jefferson University Hospital Alumni Hall at 10th and Locust streets.  After registration, medical eye exams will be provided at Wills Eye Institute and Thomas Jefferson University.  Families will be helped on a first come, first served basis. No appointments are necessary.  Special thanks to sponsor First Hospital Foundation for their support.   For more information, call (215) 563-5848, ext. 21 or visit http://www.pccy.org/sightday.  

“Each year, thousands of children in Philadelphia fail their vision screen at school and never get care,” says Alex V. Levin, MD, MHSc, Chief of Pediatric Ophthalmology and Ocular Genetics at Wills Eye Institute.  “This has great impact on their ability to learn. Each year at Give Kids Sight Day at Wills, we identify children with a wide range of vision threatening eye disease including cataract, untreated legal blindness and eye muscle problems. This day is an opportunity for children to receive the vision care they need. Hundreds of loyal volunteers from Wills and health care institutions across the city will make this a reality.”

With approximately 26,000 Philadelphia children without insurance, and nearly 20,000 Philadelphia School District students failing a vision screening in the most recent academic year, Sight Day is more relevant than ever before. “Last school year, even with the full time services of the Eagles Eye Mobile, approximately 65 percent of the children who failed a school screening did not receive a follow up eye exam – which means these students didn’t get glasses,” said PCCY Health Policy Director, Colleen McCauley.  “In addition to providing free eye care on Sight Day, we want to let parents know that if they have Medical Assistance or CHIP for their children these programs cover vision exams and glasses - even replacement glasses if needed.”

The sponsors of Sight Day are pleased to announce a new partnership with Visionworks, a national optical retailer with 17 stores in the Greater Philadelphia region. The company employs locally and due to their proximity and manufacturing facility in nearby Newtown Square, Visionworks will make the glasses for children to receive them within two weeks of Sight Day.  All 1,000+ pairs of eye glasses will be produced at the company’s manufacturing facility the weekend after the event.  

Registration, screening and selecting glasses at Sight Day may take several hours. Participating families are encouraged to plan ahead for food, transportation and parking.  Thanks to a donation from Visionworks, two SEPTA tokens per child will be given to each parent.  While waiting for eye care, families will be invited to participate in a health fair featuring blood pressure screenings and health information.

Interpreters in Spanish, Mandarin, Vietnamese and several other languages will be available at Sight Day to assist families.   All families can get help applying for health insurance at Sight Day.  Over 500 caring doctors and citizens have already volunteered to help at the event.

For more information, call (215) 563-5848, ext. 21 or visit www.pccy.org/sightday.  On the Sight Day Facebook page, flyers about the event are available in twelve different languages.  

ABOUT PCCY

Founded in 1980, Public Citizens for Children and Youth is dedicated to improving the lives and life chances of children in the Delaware Valley. *A copy of PCCY’s  updated version of our  Children’s Vision Health Resource Guide’ Children’  can be downloaded under the ‘Publications’ link on our website at www.pccy.org.

ABOUT EAGLES YOUTH PARTNERSHIP

Eagles Youth Partnership brings health and educational resources to more than 50,000 children and youth each year throughout the Philadelphia region, inspiring hope and leveraging the star power of the Philadelphia Eagles to positively influence their lives. For 17 years, their Eagles Eye Mobile programs have been providing free eye care and eye glasses for tens of thousands of children who would otherwise lack access.  For more information on Eagles Youth Partnership programs visit www.EaglesYouthPartnership.org.

ABOUT WILLS EYE

Wills Eye Institute is a global leader in ophthalmology, established in 1832 as the nation’s first hospital specializing in eye care. U.S. News & World Report consistently ranks Wills Eye as one of America’s top ophthalmology centers. In the Castle Connolly publications, “America’s Top Doctors,” Wills Eye has the highest number of ophthalmologists nationwide. Wills Eye is a premier training site for all levels of medical education. Its resident and post-graduate training programs are among the most competitive in the country. One of the many core strengths of Wills is the close connection between innovative research and advanced patient care. Wills provides the full range of primary and subspecialty eye care for improving and preserving sight, including cataract, cornea, retina, emergency care, glaucoma, neuro-ophthalmology, ocular oncology, oculoplastics, pathology, pediatric ophthalmology and ocular genetics, and refractive surgery. Wills Eye, America’s First, World’s Best. To learn more, please visit www.willseye.org.

ABOUT VISIONWORKS

Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 590 optical retail stores in 40 states and the District of Columbia through 11 store names that are leaders in eye care service in each of their respective markets. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and service with the best value and selection in the industry. All stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Their comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on most prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.

Client News: Children of East Passyunk Learn to Give Back During Bunny Hop for Make-A-Wish Foundation

The Easter Bunny makes an early appearance to help grant a special child’s wish. On Wednesday, March 20, 2013, at 11:00 AM, Alphabet Academy presents their annual Bunny Hop at the East Passyunk Singing Fountain (Tasker Street and East Passyunk Avenue) to benefit the Make-A-Wish Foundation.  Parents and children from Alphabet Academy will join with Passyunk business owners, neighbors and civic groups to raise $8,000 to help grant Gabe’s wish to go to Disneyland.  The event is open to the public. Donations can be made at any Alphabet Academy location (1506, 1510, 1631 and 1720  East Passyunk Avenue), or at http://friends.wish.org/051-000/page/Alphabet-Academy/Bunny-Hop.htm. For more information, call (215) 551-6410.

Alphabet Academy will again partner with Make-a-Wish Foundation to fund a wish for a child with a life-threatening illness. While a wish will not a cure, it can give them a chance to forget, just for a little while, the sadness of being sick. Make-a-Wish Foundation reports that a wish come true almost always has a positive effect on a child by bringing hope back into his or her life and a reason to continue a grown-up battle.

Proceeds raised this year will help Gabe, a five year old boy battling cerebral palsy. His wish is to visit Disneyland with his family.  In 2012, Alphabet Academy helped a child like Gabe by raising $7,822.75. With help from the public, Alphabet Academy hopes to beat last year’s total.

The general public is invited to donate towards the campaign, as well as stop by the Bunny Hop itself. Donations can be dropped at any Alphabet Academy Child Care location (1506, 1510, 1631 and 1720  East Passyunk Avenue),  on Tuesday, March 19 and Wednesday, March 20, 2013.  Donations can be made at http://friends.wish.org/051-000/page/Alphabet-Academy/Bunny-Hop.htm

About Alphabet Academy

Established in 1998, Alphabet Academy is a leader among Philadelphia preschools with learning experiences that promote creativity and self-confidence. The Tree House builds upon this tradition by adding environmental education to the curriculum.  Other Alphabet Academy locations include Alphabet Aquarium, Alphabet Station (and Infant Center) and Alphabet Garden.

Alphabet Academy believes in teaching children early about giving back to the community, helping others, understanding of themselves and how they can impact the world around them.  Each year children and families in the Alphabet Academy network host a food and toy drive around the holidays, as well as the annual Bunny Hop for Make-A-Wish Foundation.  

 

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Client Event: Headhunters Hair Salon Cuts Out Cancer & HIV/AIDS with HopeCuts

Headhunters Hair Design opens its doors this Sunday, September 23, 2012 from 12:00PM to 4:00PM for HopeCuts.  Top stylists will raise money for breast cancer, pediatric cancer and HIV/AIDS research at City of Hope National Medical Center and Beckman Research Institute.  Discounted services will include men's haircuts for $10.00, women's haircuts for $25.00, mini makeup for $15 and blow dry for $15.  All guests will enjoy free bagels, coffee, donuts, door prizes and more.  

Appointments are appreciated by calling (215) 334-4001. New clients and walk-ins are welcome. Educational information on breast cancer, treatment, and research will be available. Stylists are volunteering their time, with 100% of the monies going to City of Hope.   Headhunters Hair Design is located at 1718 East Passyunk Avenue, Philadelphia, PA 19148. For more information visit Facebook  or Twitter, or call (215) 334-4001.

About City of Hope
Ranked as one of “America’s Best Hospitals” in cancer by U.S.News & World Report, City of Hope is a pioneer in the fields of hematopoietic cell transplantation and genetics. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, City of Hope's research and treatment protocols advance care throughout the nation. For more information, visit www.hopecuts.org.