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Client News: Aversa PR Clients Present 10 Top Events to Celebrate Philly Beer Week

From a Drunkin’ Elvis to “beer queens,” from a battle of the brewers to craft beer day, from soft-shelled crabs infused with Allaghash to a Troegs four-course dinner, Aversa PR & Events clients offer  unique roster of events to quench Philadelphia’s thirst for Philly Beer Week.  

ONE DAY EVENTS

Friday, May 31, 2013
PBW Kickoff: Local Tower Takeover

Smokin’ Betty’s (116 S. 11^th Street, Philadelphia) invites you to celebrate the start of Philly Beer Week with PBW Kickoff: Local Tower Takeover, on Friday, May 31, 2013, from Noon to closing.  Spend a day with the locals as you enjoy limited edition brews from Yards, Manayunk, Slyfox, Victory and Troegs, plus newcomers Boxcar, Round Guys, Old Forge, Neshaminy Creek, Evil Genius and Vault Brewing. All beer is pay-as-you-go. Drink specials, giveaways and prizes available.  Special appetizer menu will feature ingredients from local farmers and purveyors.  For more information, call (215) 922-6500.

Saturday, June 1, 2013
4^TH Annual Broads, Brews and Queens (BBQ)

Hail to the queen(s) of Philly Beer Week! Smokin’ Betty’s (116 S. 11^th Street, Philadelphia) celebrates the women of the beer industry during the 4^th Annual Broads, Brews and Queens (BBQ) on Saturday, June 1, 2013 at 9:00 PM.  Meet the broads behind the beers and enjoy a tower takeover of lady inspired and driven drafts from Dogfish Head, Stoudts, Flying Fish, Allagash, Ommegang, Brookly, Yards, Rogue, Evolution, Sixpoint, Dominion and more. The Goddess Isis will preside over drag performances from “The Sisters in Sin” with special appearances by supporting “beer queens,” our supportive male industry counterparts in drag.  Admission is a suggested $5 cover to benefit the William Way LGBT Community Center.  Beer is pay-as-you-go.  For more information, call (215) 922-6500.

Sunday, June 2, 2013 (Two events)
Craft Beer Day on East Passyunk Avenue AND Italian National Day “La Festa Della Repubblica”

East Passyunk Avenue Business Improvement District (EPABID) serves up a double dose of summertime fun with two festivals on Sunday, June 2, 2013.  Starting at 11:00 AM, Philly Beer Week kicks off with 15 hours of craft beer events during Craft Beer Day.  East Passyunk restaurants and retailers will present opportunities to meet the brewers, try new craft beers, enjoy beer-infused foods, and shop for beer-related gifts.  Starting at Noon, Italian National Day Festival “La Festa Della Repubblica” will feature a full day of live music, Italian draft and bottled beer specials, Italian food vendors, kids’ activities and a spaghetti eating contest.  La Festa activities are held on East Passyunk Avenue, between Mifflin and Moore streets.  Events are held rain or shine.  Admission is free, unless otherwise noted. For more information about Craft Beer Day and La Festa visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.
Tuesday, June 4, 2013
Troegs Beer Dinner

Join Executive Chef Brian Fidiam and the brewers from Troegs Brewery for a four course tasting dinner at Devil’s Alley (1907 Chestnut Street, Philadelphia, PA). From 7:30 PM to 9:30 PM, enjoy four courses and four pairings for $50.00 per person. Reservations are available by calling (215) 751-0707.  Menu includes:

* 1^st course: Lobster & Sweet Jersey Corn Chowder, with micro tarragon, paired with Troegs Perpetual IPA
* 2^nd course: Fried Green Tomato Stack, with Miatake mushrooms, basil puree, fresh mozzarella, balsamic honey reduction, paired with Troegs Nugget Nectar
* 3^rd course: Sunshine Pilsner Lavender Seared Ahi Tuna, with sweet pickled summer vegetables, green curry  pilsner pineapple sauce, paired with Troegs Sunshine Pilsner
* 4^th course: Beer Sorbet Trio with raspberry, apricot, blackberry, paired with Troegs Mad Elf

Saturday, June 8, 2013
Battle of the Brewers

Devil’s Alley (1907 Chestnut Street, Philadelphia, PA) pits 12 breweries and 12 beers head-to-head in the 4^th Battle of the Brewers on Saturday, June 8, 2013, from 1:00 PM to 4:00 PM.  Enjoy all you can drink locally brewed beer, paired with all you can eat sinfully good comfort food.  Meet the brewers and watch them battle to the last drop. Confirmed participants bringing beer to the competition are Doylestown, Evolution, Fegleys Brew Works, Ithaca, Longtrail, Manayunk, Old Dominion, Round Guys, Shawnee, Sixpoint, Troegs and Victory. Tickets are $35 and sold online at www.devilsalleybarandgrill.com/ticket_purchase.html. For more information, call (215) 751-0707. 

MULTI DAY PROMOTIONS AND MENUS

Friday, May 31, 2013 – Sunday, June 9, 2013
Serrano Debuts “Staff Shot” and Beer Battered Soft-Shelled Crab BLT

Serrano (20 S. 2^nd Street, Philadelphia) celebrates Philly Beer Week by debuting a special dish from Executive Chef Gina Rodriguez. Fresh from appearances at COOK, Taste of the Nation and Philadelphia Magazine’s Wine and Food Festival, Chef Rodriguez presents a Beer Battered Soft-Shelled Crab BLT,  featuring Allagash White. The dish is served on a grilled brioche bun, with lemon aioli and house-made fries.  Owner Donal McCoy debuts “Staff Shot, a shot of beer and vitamin C all in one neat little package.  This new Serrano signature shot will be available for $6.00, and features Ketel One Vodka, fresh squeezed orange juice and Allagash White.  For more information, reservations or hours, call (215) 928-0770 or visit serranophilly.com.

Friday, May 31, 2013 – Sunday, June 9, 2013
Drunkin’ Cupcake Has Elvis ‘All Shook Up’

Ms Goody Cupcake (1838 East Passyunk Avenue, Philadelphia, PA) debuts new beer-infused desserts to sweeten up Philly Beer Week. Between now and Sunday, June 9, 2013, baker/owner Gigi Andrew puts a spin on her best selling Elvis cupcake with the Drunkin’ Elvis featuring a banana chocolate chip cake, infused with Wells Banana Bread Beer, topped with peanut butter buttercream, and accented with chocolate covered bacon. Additionally, Andrew debuts the Oatmeal Peanut Butter Cookie Sandwich with oatmeal and peanut butter cookies, infused with Wells Banana Bread Beer, filled with peanut butter buttercream.

On June 2, Ms Goody Cupcake will open for Sunday hours from 11:00 AM to 4:00 PM with fifty cents off all cupcakes, beer-infused cake truffles and two additional Philly Beer Week flavors.  The popular Youngs Double Chocolate Stout cupcake will return with a beer-infused chocolate cake and buttercream. Andrew will also debut Bx3 (Blueberry Beer Belch), featuring a white cake with blueberries soaked in Fegley’s Brew Works Blueberry Belch, topped with a tart lemon buttercream, and accented with lemon rind shavings. 

Ms Goody Cupcake is open Tuesday through Saturday, plus Sunday, June 2, 2013 for Craft Beer Day.  For more information, call (215) 334-2253.
Friday, May 31, 2013 – Sunday, June 9, 2013
Three BIG Courses, Three GREAT Beers

Devil’s Alley (1907 Chestnut Street, Philadelphia, PA) celebrates Philly Beer Week with a special menu that runs every night from Friday, May 31, 2013 through Sunday, June 9, 2013. Enjoy three courses and three local beer pairings for $35.00 per person. Reservations are available by calling (215) 751-0707.

1^st course, choice of:
* Troegs Mad Elf Fried Green Tomatoes, with fresh mozzarella, basil puree, mad elf & honey balsamic reduction, paired with Troegs Mad Elf
* Shawnee Biere de Guarde steamed P.E.I. Mussels, with Jersey corn, jalapeños, andouille sausage, tarragon butter, paired with Shawnee Biere de Guarde Wheat Ale
* Evolution IPA Pretzel Fondue with aged cheddar fondue with IPA, homemade pretzel bites, sea salt, paired with Evolution Lot 3 IPA

2^nd course, choice of:
* Doylestown Fountain House Battered Fish n’ Chips with remoulade, grilled lemon, Old Bay fries, paired with Doylestown Fountain House Summer Ale
* Lancaster Milk Stout marinated Hanger Steak, with scalloped summer vegetables, milkstout mushroom demi, paired with Lancaster Milk Stout
* Yards Brawler infused Jerk Pork Tenderloin, with mango salsa, fried plantains, basmati rice & black beans, paired with Yards Brawler

3^rd course, choice of:
* Car Bomb Bread Pudding with Guinness and Baileys soaked brioche, Jameson caramel, paired with Guinness Irish Stout
* Beer Sorbet Trio with raspberry, apricot, blackberry wheat, paired with Framboise, Magic Hat #9, Long Trail Blackberry Wheat
* Youngs Double Chocolate Stout Float with double chocolate chip cookies, homemade vanilla bean ice cream, paired with Youngs Double Chocolate Stout

 

Thursday, June 6, 2013 – Saturday, June 8, 2013
Three Arttful Courses + Three Killer Beers

Enjoy “Three Arttful Courses + Three Killer Beers” at Smokin’ Betty’s (116 S. 11^th Street, Philadelphia) on Thursday, June 6, 2013 – Saturday, June 8, 2013, from 5:00 PM to 10:00 PM. Chef Artt Ward pairs three special off-menu dishes with three of the best brews from near and far. Dinner is $35 per person. Reservations are recommended by calling (215) 922-6500.. The full menu is listed below.

1^st course, choice of one:
* Homemade Soft Pretzel Bites with IPA mixed cheese dipping sauce, paired with Stoudts Four Play Batch 2 IPA (Adamstown, PA)
* Beer Braised Pork Cheek Flatbread with shaved manchego, fennel, orange segments, paired with Victory Summer Love Golden Ale (Downingtown, PA)
* Farmhouse Steam Mussels with coconut curry sauce, grilled French bread, paired with Ommegang Hennepin Farmhouse Saison (Cooperstown, NY)
* Blackback Brisket Empanadas with black IPA and tomato barbeque sauce, paired with Round Guys Blackback Black IPA (Landsdale, PA)

2^nd course, choice of one: 
* Grilled Filet Tips, with linguini, baby brussels sprouts, brawler mushroom jus, paired with Yards Brawler (Philadelphia, PA) 
* Beer Battered Shrimp Tacos, with pickled cabbage, refried black beans, avocado, orange segments, 
crispy shallots, cherry tomato salsa, paired with Old Forge Celestial Blonde Ale (Danville, PA)
* IPA Braised Bratwurth, with IPA mustard sauce, creamed green beans, paired with Brooklyn Blast IPA (Brooklyn, NY) 
* Tipsy Chicken brined and smoked, drunken collards, whiz scalloped potatoes, paired with Allagash Belgian White (Portland, ME)

3^rd course, choice of:
* Dark Chocolate Brownie, with strawberry porter ice cream, walnut brittle paired with Rogue Chocolate Stout (Newport, OR)
* Bruleed Cheese Cake with drunken cherries, Sly Fox Dry Stout whipped cream paired with Slyfox Royal Weisse  (Phoenixville, PA)

Client News: Fly School Circus Arts Presents Grand Finale Trapeze Show During PIFA

Fly School Circus Arts presents a high-flying grand finale to their participation in the Philadelphia International Festival of the Arts (PIFA). Tonight and tomorrow night, Fly School presents two first ever flying trapeze shows within the boundaries of Center City. "Daringly High" performances will take place on Thursday, April 25 and Friday, April 26, 2013 at 8:00 PM in the University of the Arts Parking Lot on Broad Street (between Spruce and Pine streets, across from the Kimmel Center). Professional faculty and advanced students will present works that celebrate a moment in time dating back to 1965 when model Jean Shrimpton helped change the face of women’s fashion and challenged female roles in society. Announced performers include Fly School Director Mary Kelly Rayel, Caitlyn Larsson, Donovan Chandler and Christine Landon. All professional performers will do tricks and exhibit skills without a safety harness as they fly 25 feet in the air. Admission is $10.00 at the gate for a spot inside the parking lot. Best viewing spots are expected to go early, and tickets are first come, first served until they sell out. Trapeze shows come hot on the heels of dozens of sold-out classes during the 2013 PIFA. As of today, all trapeze classes are sold out through closing day. Over 750 adults and children have come to enjoy trapeze lessons that celebrate empowerment, confidence and freedom found in doing the unexpected. 

Fly School celebrates the “If You Had a Time Machine…” theme by jetting back to October 30th, 1965, when model Jean Shrimpton shocked the Australian  establishment by attending Derby Day, a significant horse racing event in Melbourne, wearing a mini dress with a considerably higher hemline than was acceptable in Australian society. In doing so, she brought global attention to the fashion revolution already underway in Europe, one that was changing the landscape of women's fashion from one of maternal imitation to one of individuality, empowerment, and youthful domination.

Each performance will showcase both the incredible talent and skills of the Fly School staff and the hard earned accomplishments of their students. The student performance will present a variety of skill levels and achievements, demonstrating how Flying Trapeze can enrich and empower the lives of all people. Fly School staff will take it to the next level with a traditional flying trapeze performance where they will astound audiences with professional skill, style, grace, and beauty!

For more information on Fly School, visit www.flyschoolcircusarts.com and follow @flyschoolcircus.

Big congratulations go out to Fly School -  All classes are now sold out! Join the trapeze fun during tonight's first ever show. 

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Client News: Eviama Life Spa Celebrates Grand Opening Friday May 3rd in Midtown Village

Eviama Life Spa & Boutique is now open and accepting appointments at 109 S. 13^th Street, Philadelphia, in the heart of Midtown Village.  The public is invited to experience the region’s first green designed and operated spa that has been named “Best of” by Philadelphia Magazine, Philadelphia Style Magazine, Lucky Magazine and Citysearch.  On Friday, May 3, 2013, from 6:00 PM to 8:30 PM, Eviama will host a grand opening celebration featuring complimentary mini-spa services (first come, first served), light refreshments, door prizes, guided tours, intimate music, boutique discounts and $20 off any service booked during the event.  The event is presented with support from Midtown Village Merchant’s Association, Grid Magazine, Sustainable Business Network, Green Philly Blog, Dr.Hauschka and Aversa PR & Events LLC.  RSVP is requested by calling (215) 545-3344.

Eviama’s new home, leased from Goldman Properties, was created with eco-friendly construction materials, uses 100% sustainable energy, and features abundant natural light.  High ceilings, oversized windows, ample skylights, exposed brick, bamboo floors and reclaimed lumber provide the perfect backdrop for Owner Penny Ordway and her staff to soothe, heal and beautify the mind and body.  Design elements blend the feel of a modern loft with an Asian influenced sanctuary.

Inside this 2,000 square-foot urban oasis, clients are transformed through award-winning massage, organic facials, skincare treatments, body wraps, waxing, energy work, Reiki guided meditation, vibrational therapies, spiritual healing, meditation classes and more. Ordway and her team specialize in 17 varieties of massage that range from classic treatments to Eastern traditions, including Prenatal, Houdini JINI, Hot Stone Surrender, Aromotherapy Effleurage, Four Hand Massage, Lymph Drainage, Thai Yoga Mantra, Ashiatsu,  Zen Shiatsu, Rain Drop Therapy and Foot Reflexology.  Eviama also boasts 12 types of organic facials using Dr. Haushka’s exclusive line of skincare products.  

“Our goal is to offer balm and beauty for the mind and spirit,” said Ordway.  “To accomplish this, we use superior organic or biodynamic products and creative methods, serving you in a space designed with environmental integrity.”

The vast array of client services, many of which are only offered in Philadelphia by Eviama, take place in one of six treatment cabins that differ in décor and amenities. Each cabin features artwork and other decorative elements that will change seasonally. Cabin highlights are below:

• Artemisia Cabin takes in natural light which plays on walls painted a beautifully soothing tone of buttery cream. Services special to this cabin include couples massage, mother-daughter facials, Dr.Hauschka Classic Treatment facials, spiritual healing and Maya abdominal massage.
• Helichrysum Cabin boasts exposed brick, more buttery tones, a large skylight and fine art.  Here you can find yourself enveloped in an herbal infused wrap to cleanse away what no longer serves you, metabolically and energetically.
• Mahonia Cabin is especially designed for waxing services. This cabin features another skylight that conveys the indirect light from our wall of windows facing Chestnut Street.
• Rose Cabin showcases natural light that streams indirectly from the atrium windows through the skylight overhead. The Ashiatsu Bars allow certified therapists to balance gracefully as they use their feet to work out deeply held tension.
• Oak Cabin will please those who like less light while being grounded by the dark earthy red granite counter found there. In this treatment room 'tweens and teens may enjoy a Little Face Facial (with a parent present), or any of the transformative body wraps, facial or massage sessions.
• Sweetgrass Cabin features exposed brick walls and light from high windows in the building's lightwell. Unique timbers rescued from a church conversion in Manayunk grace the space while supporting another pair of Ashiatsu Bars. 

The new space also boasts an expanded boutique, new sauna, ornate building features, striking new meditation library and unique green elements, as highlighted below:

• One-of-a-kind parquet floors and framed architectural ornaments in building lobby 
• Five foot Quan Yin carved from a tree base and root adjacent to outdoor rock garden
• Warm hallway featuring majestic timber gates designed to slow and shape flow of energy in spa
• Boutique featuring fair trade, women made, artisan-owner made and eco-friendly gifts and fashions
• Unique shopping including biodynamic makeup from Dr.Hauschka, women’s fashions, handbags, jewelry, children’s clothing, toys, home décor, wall hangings, artful greeting cards and statues
• Reception area with client seating and sunny green views through oversized windows 
• Water lily shower featuring Italian porcelain rendered to mimic fine wood grain, with chlorine filtered rain head and chlorine filtered hand held spray
• New petite far-infrared sauna that produces radiant energy without harmful ultraviolet rays
• Meditation library features striking city views from wall to wall, floor to ceiling windows, plus exposed brick, plush window seating and a resource section
• Earth-friendly, non-toxic paint and adhesives 
• Décor using renewable, salvaged, recycled and sustainable materials
• Lighting is natural or mainly low-voltage throughout the space
• EnergyStar rated appliances

Future enhancements to the new space will include the installation of a custom-designed greenscaping that is being funded by a sustainable business grant from The Merchant’s Fund. The grant also will provide resources for a new table and equipment, as well as a rebranding campaign.

Eviama is owned and operated by Penny Ordway, a pioneer in Philadelphia’s eco and sustainability movements.  Eviama’s whole picture approach results in intuitive services that meet clients’ physical, emotional and spiritual needs. Outside of client treatments, Eviama also hosts weekly and monthly classes, spa parties, semi private yoga classes and community gatherings. Gift certificates are available for any service and make great gifts for any occasion.  Eviama is open seven days a week, with day and evening appointments convenient for everyone.  Services can be booked online at www.eviama.com or by calling (215) 545-3344. Please join Eviama on Facebook (Eviama Life Spa) and Twitter (@eviamalifespa).

Eviama is a member of the Sustainable Business Network and the Midtown Village Merchant’s Association.  National and local accolades include “Best Places for All-Natural Spa Services” by Lucky Magazine, “Best of Philly” for no-frills and pre-natal massage by Philadelphia Magazine, “Best Facials, Hair Removal and Massage” by Citysearch, “Best Spa” by Philadelphia Happening List, “Top Spa Package” by Day Spa Magazine and “7 Wonders of the Spa World” by Philadelphia Style Magazine. 

Client News: Devil's Alley and Smokin' Betty's

Smokin’ Betty’s (116 S. 11^th Street) and Devil’s Alley (1907 Chestnut Street) present sweet inspirations, spring flavors and comfort food classics during Easter Brunch on Sunday, March 31, 2013.  Brunch service starts at 11:00 AM and runs until 3:00pm.  Easter brunch specials compliment the standard brunch menu at both restaurants. All items are available a la carte. Full details are listed below. 

Devil’s Alley Easter Brunch Menu:

• Rosemary Roasted Leg of Lamb (with wild mushroom hash, sunny side eggs, hollandaise sauce)
• Seared Duck Breast Salad (with arugula, red onion marmalade, orange segments, roasted corn, champagne citrus vinaigrette)
• Crab Cake Eggs Benedict (with breakfast potatoes, hollandaise,  two crab cakes)
• Blueberry Pancakes (with lemon curd)
• Mascarpone, Apple and Bacon Omelet (with breakfast potatoes)
• Oreo Bread Pudding French Toast (with chocolate sauce, whipped cream)

Smokin’ Betty’s Easter Brunch Menu:

• Fruit and Yogurt (Greek yogurt with fresh fruit and housemade granola)
• Grilled Lamb Sliders (with English pea puree, cucumber mint tiata)
• Crab and Artichoke Dip (with tortilla chips)
• Chorizo Eggs Benny (with toasted pita, sautéed peppers and onions, smoked paprika hollandaise, rosemary potato hash)
• Buttermilk Fried Chicken and Waffles ( with sausage gravy)
• House Smoked Salmon and Arugula Salad (with  mandarin oranges, grape tomatoes, fennel, almonds, basil vinaigrette)
• Maple Glazed Ham Steak (with green bean feta salad, oven roasted red bliss potatoes
• Flourless Chocolate Torte (with bourbon cherry glaze)

ABOUT SMOKIN' BETTY'S
Smokin’ Betty’s offers upscale American comfort food complimented by 16 rotating craft drafts, house  crafted cocktails and daily menu additions paired with weekend brunch and daily happy hour. One of Philly’s favorite spots for burgers and BBQ ribs, Betty’s strives to push the envelope of “comfort food” and preparing plates that would truly make your Mama proud.

Smokin' Betty's is located in the heart of trendy Midtown Village and Center City District, located just three blocks from the Pennsylvania Convention Center, across the street from Jefferson Hospital and around the corner from two of Philadelphia's most historic theater districts. With close proximity to public transportation, major highways, rail lines, and parking it’s never been easier to visit!

For information about Smokin’ Betty’s call (215) 922-6500, visit www.smokinbettys.com , follow @smokinbettys on Twitter or like “Smokin Betty’s” on Facebook.com.

About  Devil’s Alley

Devil’s Alley, located just off Rittenhouse Square,  bridges the gap between American comfort cuisine and a backyard barbecue, allowing for a delicious lunch, fun dinner or late night bite complimented by liquors from around the world, eight seasonal local drafts and addictive signature cocktails.  Flames from the open kitchen sear classics from slow-smoked ribs to spice-rubbed ribeyes.  Ingredients are of the highest quality, with local produce and high end meats.  Service is prompt, knowledgeable and fun with attention to every detail of the dining experience. 

For a touch of mischief, contact the Devil at (215) 751-0707, visit www.devilsalleybarandgrill.com , follow @devilsalley215 on Twitter or like “Devil’s Alley” on Facebook.com. 

 

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Client News: Flying Trapeze Lessons Soar Daringly High During PIFA 2013

Fly School Circus Arts returns to the Philadelphia International Festival of the Arts (PIFA) with “Daringly High” outdoor flying trapeze lessons and performances. Adults and children (ages 6 and up) are invited to celebrate the empowerment, confidence and freedom found in doing the unexpected.  Flying trapeze lessons run daily from Thursday, March 28 through Saturday, April 27, 2013, at 9:00am, 11:30am, 4:30pm and 7:00pm. Outdoor rigging, reaching 25 feet in the air, will be set up in the University of the Arts empty parking lot between Spruce and Pine streets. Each two hour class is geared to the individual, the first time student or the seasoned returning flyer. Fly School will end the festival on a high note with performances on Thursday, April 25 and Friday, April 26, 2013, at 8:00pm. For “Daringly High” inspiration, Fly School time travelled to 1965 when model Jean Shrimpton helped change the face of women’s fashion and challenged female roles in society.  Class reservations are on sale now for $55 each at the Kimmel Center Box Office, by calling (215) 546-PIFA or by visiting www.pifa.org.  Performance tickets and pricing will be announced in April at www.flyschoolcircusarts.com and on Twitter at @flyschoolcircus.

Fly School celebrates the “If You Had a Time Machine…” theme by jetting back to October 30th, 1965, when model Jean Shrimpton shocked the Australian establishment by attending Derby Day, a significant horse racing event in Melbourne, wearing a mini dress with a considerably higher hemline than was acceptable in Australian society. In doing so, she brought global attention to the fashion revolution already underway in Europe, one that was changing the landscape of women's fashion from one of maternal imitation to one of individuality, empowerment, and youthful domination.

“Daringly High encourages you to overcome challenges, fly in the face of limitations and try something you never thought possible,” said Fly School Circus Arts Executive Director Mary Kelly Rayel. “In our classes we constantly strive to give our students the feeling that they are rising above their own perceived limitations and others expectations. Our trained instructors provide a motivating and inspirational atmosphere where you can tap into your inner courage, sense of trust and attention to detail.”

During lessons, students of various ages and abilities will soar through the air on a full-scale flying rig.  Students will learn all the techniques of this art form – including take-off from the platform, the swing, the transfer to the catcher, and the drop to the net.  Classes are open to students six years old and up. The weight limit is 250 lbs. All participants will be fully harnessed in the air. Some weather conditions may be a cause for rescheduling by the instructors. Cancellation is at the discretion of the instructors.  Rescheduling, ticket exchanges and refunds will be handled by the Kimmel Center box office.

Flying trapeze lessons are $55 for a two-hour lesson.  Reservations are available at the Kimmel Center Box Office, by calling (215) 546-PIFA or by visiting www.pifa.org. 

Pricing and details for flying trapeze performances will be announced in early April at www.flyschoolcircusarts.com and on Twitter by following @flyschoolcircus.

About Fly School Circus Arts

Fly School Circus Arts provides outdoor flying trapeze lessons in beautiful Northern Bucks County, May through June and August through October of each year.  Since its founding in 2008, Fly School Circus Arts has trained more than 500 students from Pennsylvania, New York, Delaware and New Jersey. In 2008, Fly School worked with Cirque Du Jour to bring flying trapeze lessons to Camp Quality, a nationally recognized Oncology camp in Arkansas.  Since 2009, Fly School has participated in intensive aerial week at Circus Arts Camp in Westchester, NY.  In 2011, Fly School partnered with the Kimmel Center to bring flying trapeze lessons to Center City Philadelphia during the Philadelphia International Festival of the Arts (PIFA). Fly School Circus Arts will return to the 2013 PIFA with flying trapeze lessons and first-ever flying trapeze performances.

 

Fly School Circus Arts was founded by Executive Director Mary Kelly Rayel, who graduated from Ithaca College with a B.A. in Theater. Rayel is also an alumna of the former Ringling Bros. Barnum and Bailey Clown College.  In her 20+ years of experience, she has taught and performed for Ringling Bros. Barnum and Bailey Circus, Club Med and Philadelphia School of Circus Arts, among others. Performing opportunities have taken her to Puerto Rico, Mexico and all over the southern United States.  In 1998, Rayel moved back to her native Bucks County, where she began teaching gymnastics, from pre-school to coaching competitive teams. In addition to her work with Fly School Circus Arts, Rayel performs through several professional entertainment companies.

 

About PIFA

Philadelphia International Festival of the Arts (PIFA) is a month-long, city-wide arts festival that is presented by the Kimmel Center between Thursday, March 28 and April 27, 2013.  Fifty arts and cultural organizations will present multi-disciplinary artistic interpretations of new works, classical performances and exhibits.  Each project is designed to showcase innovation, collaboration and creativity. The 2013 thematic focus, “If You Had a Time Machine…” takes audiences on a journey through time to experience the convergence of art, culture and history in artistic interpretations of great, defining moments that continue to influence society today.  The inaugural 2011 PIFA, which paid homage to the artistic energy of Paris 1910-1920, attracted over 404,600 visitors to the festival’s core 135 events and 196,000 visitors to the closing Street Fair. For information, please visit www.pifa.org.

Client News: Toast Celebrates Grand Opening in Midtown Village with Free Coffee Giveaway

Chef Varnana Beuria announces the official grand opening of Toast in Midtown Village and Center City at 1201 Spruce Street, Philadelphia, PA 19107. After a soft opening, Toast invites the community to meet the staff and enjoy a complimentary cup of coffee on Friday, March 8, 2013 from 7:00am to 9:00am and Saturday, March 9, 2013 from 9:00am to 11:00am. Toast, named after the simple and homey breakfast staple, specializes in locally brewed coffee, breakfast egg toasts and weekend brunch. For more information, hours and full menus, like Toast Philly on Facebook, follow @Toastphilly on Twitter or call (215) 821-1080. A new website is coming soon at www.toastphilly.com.

Toast is named after the breakfast staple that exudes simplicity, comfort and a taste of home. In keeping with these values, Toast will focus on great locally roasted coffee, tasty yet simple food and friendly and efficient staff. “We wanted to keep things simple with a focus on the quality of the coffee and the food,” said Beuria. “We also want to create a warm atmosphere that caters to the diversity of our neighborhood. Toast welcomes neighbors, business people, telecommuters, suburbanites, tourists, students and everyone in between.”

Toast offers coffee prepared by French press, pour-over and electric brewer. A dark, medium and light roast will be available daily, with beans from South America, Africa and South Asia. Coffee service will feature single-blends from established and up-and-coming local roasters. The initial roster of roasters includes One Village, Philly Fair Trade Roasters and Green Street. Other beverage offerings include espresso, café au lait, americano, macchiato, cappuccino, latte, mocha, tea, homemade chai and fresh squeezed orange juice.

Food service includes signature ‘egg toasts’ made with homemade English muffins, plus breakfast and lunch sandwiches, homemade soup, salads, bagels and pastries.

Menu highlights are as follows:

Egg Toasts (Poached eggs on top of homemade English muffin served with side salad)

• Ham, eggs, hollandaise, $9.50
• Smoked salmon, eggs, asparagus, hollandaise, $10.50 • Avocado, eggs, roasted tomatoes, sprouts, $9.00
• Wilted greens, eggs, mushrooms, goat cheese, $9.00
• Veggie chili, eggs, avocado, $9.50

Salads & Sandwiches
• House Salad with baby greens, red onion, cherry tomato, $8.00 (Add scoop of hummus, tuna or chicken salad, $4.00)
• Spinach Salad with roasted asparagus, tomato, apple, goat cheese, capers, $10.00 (Add bacon or smoked salmon, $3.00)
• Tuna Melt with homemade tuna salad, cheddar cheese, tomato, $9.00
• Chicken Salad with homemade chicken salad, apples, celery, baby greens, $9.00
• ABLT with bacon, lettuce, tomato, avocado, dijonnaise, $10.00
• Indian Summer with curried Tofutti cream cheese, mango chutney, sprouts, $7.50
• Hummus Wrap with homemade hummus, roasted tomato, spinach, asparagus, avocado, $8.50
Patrons are invited to enjoy their coffee and meal in the 35 seat dining room that features dark matte finished tables, coffee counter with stools and an intimate lounge. The simple décor is designed be welcoming and attractive, while keeping the spotlight on the coffee and the food. “My inspiration for the color palette came from French macaroons,” said Beuria. “Pistachio, almond and lavender warm up the room, while the mismatched pillows add some pops of color.”

Weekly hours are Monday through Friday from 7:00am to 7:00pm, and Saturdays and Sundays from 8:00am to 6:00pm. Counter service is available seven days a week. Informal table service is available during peak hours for brunch on weekends. Food service stops daily at 3:00pm. Complimentary WiFi is available at all times.

Based on early customer feedback, Toast plans to formalize table service in early spring, as well as extend hours of operation. Down the road, weekend brunch will see the addition of changing seasonal specials. Beuria will also add her homemade muffins and scones to the pastry list. For more information, hours and full menus, like Toast Philly on Facebook, follow @Toastphilly on Twitter, call (215) 821-1080. A new website is coming soon at www.toastphilly.com. 

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Client Event: Head 2 Toe - Holiday Men's Grooming & Styling Event

2B Groomed Barbering Studio, Kembrel and Avenue Swank present the first-ever Head 2 Toe: Holiday Men's Grooming & Styling Event on Tuesday, December 18th, from 5:00pm to 9:00pm at Kembrel, 1219 Locust Street, Philadelphia, PA 19107. This festive evening includes complimentary hot shaves and shoe shines, a preview of Kembrel’s fashion merchandise, Uber special gift cards, catered food from Smokin' Betty’s and holiday spirits from Art in The Age. 

VIP customers, special friends and media contacts are invited. A limited number of tickets are also open to the general public. Attendees are welcome to bring one guest (unless otherwise approved).  RSVP is requested by Monday, December 17th by contacting Aversa PR at [email protected] or 215-840-9216.

Note: Complimentary hot shaves will take 20 to 30 minutes each. Due to space and time restrictions, eight hot shave slots are available. To ensure fairness, 2B Groomed and Kembrel will provide an entry form to each guest that registers by 6:00pm. At that time, guests will be notified if they won a slot during the event. 2B Groomed will host members of the press at a future date for hot shaves and/or hair cuts. Studio appointments and interviews can be scheduled during Head 2 Toe.

About 2B Groomed Barbering Studio

2B Groomed Studios offers a stimulating, unparalleled grooming experience with a blend of  talented barbers, unique services, personal attention combined with Jazz music within an elegant and inviting atmosphere.  Jahmal Rhaney, a native of Germantown and a graduate of the Joseph Donahue International School of Hairstyling and the Tri-City Barber School, brings more than 20 years of experience to the barbering chair. He opened his shop intent on reviving the luxury, service and feel of the classic bespoke barbershop. He’s aided by a staff of internationally trained barbers who each bring the tonsorial traditions of their native cultures. 2B Groomed is located in the heart of Midtown Village in Center City, at 270 S. 11th Street, Philadelphia, PA 19107. 2B Groomed has received numerous accolades in Maxim, Men's Health, Philadelphia Magazine, Philadelphia Style, Playboy and USA Today. 

About Kembrel

Kembrel tightly blends old-timey, personal boutique shopping with the convenience and attainability of shopping online. Each week, customers discover unique merchandise for men and women from local, independent and niche designers alongside established accent brands, while sipping on a cup of espresso from local business partners. To shop, discover and save on local and classic apparel and accessories for men, visit Kembrel’s Men’s Shop at 1219 Locust Street Philadelphia, PA 19107, or browse at anytime online at www.kembrel.com.

About Avenue Swank

Avenue Swank  is an online publication focused on Fashion, Politics and Pop Culture. Created by Quentin Washington, Avenue Swank is a hub that intersects all facets of the today's newsworthy interests; where the term "foreign affairs" could range from world peace, to the hottest Italian designer. Centered on the elements of style and luxury, Avenue Swank has become a vehicle for promoting the true art of fashion, and an outlet for familiarizing its readers with emerging and established designers.

Client Event: Devil's Alley Celebrates Thanksgiving with Mama Devil's Holiday Dinner

Relax and let Mama Devil do the cooking this Thanksgiving! Devil’s Alley, 1907 Chestnut Street, cooks up a cornucopia of traditional flavors with Mama Devil’s Holiday Dinner.  Chef Brian Fidiam presents Butternut Squash Soup, Sweet Potato Gratin, Macaroni and Cheese, Fresh Roasted Turkey, Honey-Bourbon Baked Ham, Pumpkin Pie, Bread Pudding and other scrumptious selections.  Delivery and take-out is available between 11:00am and 4:00pm. The dining room and bar will be open from 4:00pm to 9:00pm. Pricing options include $24.95 per adult and $10.95 per child for dine-in three-course meal, $29.95 per adult and $15.95 per child for take-out or delivery, and dinner for six for $119.95 for take-out only.  A la carte selections are also available for take-out or delivery only.  Delivery service is available within five blocks of 19^th and Chestnut streets.  Meals can be packed hot or cold. Reservations and orders can be placed by Devil’s Alley at (215) 751-0707.

Mama Devil’s Holiday Dinner three-course dinner includes:

• First course (choice of one) – Homemade Chicken Noodle Soup, Butternut Squash Soup or Spring Greens Salad
• Main course (choice of one) – Fresh Roasted Turkey or Honey-Bourbon Baked Ham
• Sides (choice of three) – Sweet Potato Gratin, Mashed Potatoes, Green Beans, Glazed Carrots, Broccoli, Stuffing, Macaroni and Cheese, Cranberry Sauce or Cornbread Muffins
• Dessert (choice of one) – Apple Pie, Pumpkin Pie or Bread Pudding

A la cart items available for take-out or delivery only are as follows:

• Homemade Chicken Noodle Soup for $10.00/quart (serves three)
• Butternut Squash Soup for $11.00/quart (serves three)
• Spring Greens Salad for $25.00/quart (serves eight to ten)
• Fresh Roasted Turkey for $30.00/breast (serves six)
• Honey-Bourbon Baked Ham for $30.00/ham(serves six)
• Sweet Potato Gratin for $30.00 (serves ten)
• Mashed Potatoes for $30.00 (serves ten)
• Green Beans for $30.00 (serves ten)
• Glazed Carrots for $20.00 (serves ten)
• Stuffing for $30.00 (serves ten)
• Macaroni and Cheese for $50.00 (serves ten)
• Cornbread Muffins for $15.00 (serves ten)
• Apple Pie for $12.00 (serves eight)
• Pumpkin Pie for $12.00 (serves eight)
• Bread Pudding for $20.00 (serves ten to twelve)

For dinner reservations, questions and order sheets call (215) 751-0707. For more information about Devil’s Alley, visit www.devilsalleybarandgrill.com , follow @devilsalley215 on Twitter or like “Devil’s Alley” on Facebook.com.

About  Devil’s Alley

Devil’s Alley, located just off Rittenhouse Square,  bridges the gap between American comfort cuisine and a backyard barbecue, allowing for a delicious lunch, fun dinner or late night bite complimented by liquors from around the world, eight seasonal local drafts and addictive signature cocktails.  Flames from the open kitchen sear classics from slow-smoked ribs to spice-rubbed ribeyes.  Ingredients are of the highest quality, with local produce and high end meats.  Service is prompt, knowledgeable and fun with attention to every detail of the dining experience. 

Client Event: Devil's Alley Scares Up Halloween Mischief with Dining and Dancing with the Devil

Devil’s Alley Bar & Grille, 1907 Chestnut Street, kicks open its fiery gates for a red hot night of Halloween mischief.  On Saturday, October 27, 2012, the Devil himself invites you to show off your devilish side during the debut of a Devilish Dinner Party and the return of Dance with the Devil Party.  Starting at 4:00pm, Chef Brian Fidiam serves up a special a la carte menu that gives new meaning to the phrase trick or treat.  Sweet and hot appetizers, entrees and desserts will include Ghostly Wings, Jack o’Lantern Risotto, “Spaghetti” and Shrimp Fra Diavlo, and Candy Corn Bread Pudding.  Diners who dress like the Devil (or wear Devil-inspired accessories) will receive 20% off their bill. One discount available per costumed diner.   From 9:00pm to 2:00pm, the Devil mixes tunes on the dance floor and spirited drinks at the bar.  Festivities will include a DJ, dancing, costume contest, free prizes, adult apple bobbing, drink specials, free snacks, Skyy models and more. Party is free and open to ages 21 and older. For more information, contact the Devil at (215) 751-0707, visit www.devilsalleybarandgrill.com, follow @devilsalley215 on Twitter or like “Devil’s Alley” on Facebook.com.

 DEVILISH DINNER PARTY special a la carte menu:
• Deviled Egg Trio – Buffalo, Crab Imperial and bacon cheddar
• Ghostly Wings – Ghost pepper buffalo sauce, warning: not for amateurs!
• Jack O' Lantern Risotto – Pumpkin, kale and braised short rib, served in a mini pumpkin
• “Spaghetti" and Shrimp Fra Diavlo – Spaghetti squash in a spicy tomato sauce, grilled shrimp
• Candy Corn Bread Pudding – Bread pudding served in mason jars, candy corn caramel sauce

DANCE WITH THE DEVIL activities:

• Costume competition – Three $100 gift cards awarded for Most Devilish, Best Group and Best Overall costumes
• Dancing and DJ
• Adult apple bobbing – Sink your teeth in a Captain Morgan’s Rum-infused apple and enter to win $100 gift card
• Spirited drink and shot specials - $3 Black Widow shots (espresso flavored), $3 O Positive shots (cherry), $3 Manayunk Pumpkin Ale pints, $2 Yeungling drafts, $5 Vampire martinis (blood orange) and $4 well drinks
• Devil’s feast – Bacon popcorn, spiced bar nuts and free snacks
• Special guests – Pit stop in Heaven with Skyy models and Skyy shots

About Devil’s Alley

Devil’s Alley, located just off Rittenhouse Square,  bridges the gap between American comfort cuisine and a backyard barbecue, allowing for a delicious lunch, fun dinner or late night bite complimented by liquors from around the world, eight seasonal local drafts and addictive signature cocktails.  Flames from the open kitchen sear classics from slow-smoked ribs to spice-rubbed ribeyes.  Ingredients are of the highest quality, with local produce and high end meats.  Service is prompt, knowledgeable and fun with attention to every detail of the dining experience.