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Client News: East Passyunk Revs Up for 8th Annual Car Show

East Passyunk Avenue Business Improvement District (EPABID) is revving up for the 8th Annual Car Show and Street Festival on Sunday, July 28, 2013, from Noon to 5:00pm, on EPA between Broad and Dickinson streets.  More than 140 cars, motorcycles and trucks are expected to compete for Best of Show and other top honors.  The accompanying street festival will feature live music, circus performances, street vendors, rack sales, kids’ activities and the Bang! Boom! CRAFT! Show.  Wine and dine among the cars as award-winning restaurants serve street food and summertime drinks at festival prices.  Admission is FREE for attendees and $15 for cars.  The rain date is Sunday, August 4, 2013. For information, visit www.visiteastpassyunk.com.

“East Passyunk’s Car Show and Street Festival is one of South Philly’s largest outdoor festivals,” said EPABID Director Renee Gilinger.  “Families from around the tri-state area, and beyond, flock to EPA to cruise the cars, root for their favorites, sample South Philly fare and enjoy live music on every block.”

More than 140 muscle, classic, antique, custom and show cars, trucks and motorcycles will line the five blocks between Broad and Dickinson streets. The fee for participating cars is $15 per vehicle.  Registration will take place at Broad and EPA between 8:00am and 1:00pm. Space is available on a first come, first served basis. Trophies will be awarded in dozens of categories, including: Top 50, Best Stock, Best Modified, Best Engine, Best Paint, Best 50’s Custom, Best Street Rod, Best Low Rider, Best Truck, Best Motorcycle, and Best of Show Car and Motorcycle.   One winner will also be honored with the title of “People’s Choice” voted on during the show and on social media.

Live music will keep things moving and grooving with a different band on each block.  All music is outdoors unless otherwise noted. The line-up is as follows:

• 12:00pm to 1:00pm, Andrew Jackson Rock Band (between Tasker and Morris) 
• 12:00pm to 3:00pm, Ray Baccare playing Sinatra, Dean Martin and more (Stogie Joe’s, indoors)
• 12:30pm to 1:30pm, Joe King Trio (EPA and 13th)
• 1:00pm to 2:00pm, The Drive-Ins (EPA and 12th)
• 1:00pm to 5:00pm, DJ Lindsay Maria (Singing Fountain)
• 1:30pm to 2:30pm, We Are Fauna (between Mifflin and Broad)
• 2:00pm to 3:00pm, Alex Metzger Steely Pans Drum Band (between Tasker and Morris)
• 3:00pm to 4:00pm , Will Williams (between Mifflin and Broad)
• 3:00pm to 8:00pm , Joy Ride (Stogie Joe’s, EPA and Moore)
• 3:30pm to 4:30pm, Steve Cal Blues Band (between Tasker and Morris)
• 4:30pm, Car Show Trophies Award (between Tasker and Morris) 
• 8:00pm to 11:00pm, DJ Steve Nolfi (Stogie Joe’s, indoors)

East Passyunk’s award-winning restaurants will serve special street food and summertime beverages.  Nearly all food and drink served outside will be specially priced at $5.00 or less.  Specials below will be served outside on the street, unless noted below.  Drink and food menu to date includes:

• Belle Cakery – Dessert pop-up inside old Fond space (inside)
• Birra – Slices for the day (inside)
• The Bottle Shop – Craft beer bar
• Cantina – Regular menu in the outdoor yard with brunch and margarita specials
• El Zarape – Tacos al pastor on the outdoor spit and other Mexican favorites
• Le Virtu – Abruzzese fare in the garden
• Lucky 13 – Craft beer bar
• Mamma Maria – Italian specialties 
• Marra's – Pizza, Italian sandwiches, soft drinks, beer
• Ms Goody Cupcake truck – Special festival flavors (Classic Car, Doo Wop, Margarita, others)
• Noir – Montreal-style hot dogs, poutine, arancini, craft beer, Bai cocktails and complimentary Bai
• Plenty - $5 sandwiches (inside)
• Sophia’s – Outdoor craft beer
• Stogie Joe's – Outdoor craft beer bar and pulled pork sandwiches

Other festivities for everyone in the family will include:

• Bang! Boom! CRAFT! Show at the Fountain  – Handmade items from 40 crafters and artists, including Gearforms, Hog Island Press, Krista Peel Jewelry and Rachel Ink
• Charm City Movement Arts – Circus performances and tightrope demos between 2:00pm and 4:00pm
• Kid Zone  – Free moon bounce, art classes with Young Rembrandts, face painting, entertainment, more
• Mobile food – Little Baby’s Ice Cream,  Tot Truck, Weckerlys Ice Cream
• Pretzel Crisps – Free snack break station with free samples while supplies last
• Rack sales – 1600 Below Vintage, ADDICTION Boutique, Hip & Thrifty, Metro Mens, others
• Street vendors – Car memorabilia and accessories, jewelry, sunglasses, Italian-themed shirts and hats
• Other – Debut of East Passyunk branded tote bags, raffle from YELP and much more!

The 8th Annual Car Show and Street Festival, formerly known as the Doo Wop, is hosted by the Northeast Muscle Car Club and presented by East Passyunk Avenue Business Improvement District.  Sponsors include Yelp, Passyunk Avenue Revitalization Corporation, South Philly Review and WOGL.

ABOUT EAST PASSYUNK AVENUE BUSINESS IMPROVEMENT DISTRICT

East Passyunk Avenue Business Improvement District is home to 150 independently owned shops and markets that perfectly balances the best of the old and the new, mixing old world shopping, authentic Italian restaurants, world famous cheese steaks, with trendy boutiques, handmade arts, world-class cuisine and record-breaking events. For more information and directions, go to www.visiteastpassyunk.com, like East Passyunk Avenue on Facebook or Tweet @epassyunkave.

Client News: Serrano Celebrates Summer with Debut of "Street Fare" Food, Drinks and Entertainment

During a normal year, Serrano would close its doors for vacation in July. This year, however, the fun is just heating up as this Old City staple will remain open on Thursday, Fridays and Saturdays for the debut of "Serrano Street Fare," casual and discounted food and drinks, plus free entertainment.

The new "Serrano Street Fare" menu will offer eight to ten specially priced "grab n go" items that showcase Chef Gina Rodriguez's love of authentic street food. All food will be served casually (think paper, not china) as if they came fresh and hot from a local food truck. Special low prices will make patrons think they were outside reveling at their favorite food festival.

On top of delicious eats, proprietor Donal McCoy will serve up specially priced sangria, Aqua Fesca with an adult edge, signature cocktails and a tap takeover by Yards. McCoy also pays homage to the musical heart and soul of Tin Angel (upstairs) by arranging for great tunes during Street Fare, including Zach Brown on 7/13, and local legend Kenn Kweder on July 20th. Other acts will be announced soon. Entertainment is free.

Dates:
July 5, 6**, 11, 12, 13*, 18, 19 and 20*
(* Music, ** Old City District's Inside Out Festival )

Starting Menu:

• Pulled Pork Soft Taco (Braised pork, bacon, lettuce and pico de galo served in hand-made flatbread)
• Sonoran Hot Dog (Jumbo hot dog wrapped in bacon, topped with beans, guacamole, pico sauce and chipotle aioli)
• Cheesy Cornbread Jalapeno Poppers (Filled with cheddar cheese, fried in a cornbread batter)
• Chicken and Rice (Grilled chicken kabob served over Spanish rice with roasted green chili sauce)
• Grilled Corn (Finished with cayenne honey butter and green onion)
• Yucca Chips with Charred Salsa
• Sopapillas aka "Donuts" (Fried dough dusted in cinnamon and powdered sugar)
• Fish Taco (Grilled mahi-mahi, shaved cabbage, pico de gallo, lime crema in corn tortilla

"Serrano Street Fare" is the perfect way to celebrate the success of Serrano's new spring menu and high profile chef appearances at COOK, Philadelphia Magazine's Wine and Food Festival, Taste of the Nation and the PAWS Chef's Dinner. Serrano will resume standard nights and hours of operation after July 20th. Later in summer, McCoy will debut his highly anticipated new drink menu in its entirety and Chef Rodriguez will announce her new seasonally-inspired fall menu.

For more information, please visit serranophilly.com, call (215) 928-0770 or tweet @serranophilly

 

 

Client News: Diner en Blanc Returns to Philadelphia with White Hot Party of the Summer

From global phenomenon to highly sought-after “secret,” Dîner en Blanc returns to Philadelphia this summer for an unforgettable evening of elegance, beauty and magic. On Thursday, August 22, 2013, twenty-three hundred participants will celebrate and re-purpose a highly-visible public space by enjoying a night filled with food, wine, fashion, culture and music.  This très chic picnic, now celebrating its 25th year internationally, is part mystery tour, part pop-up feast and part je ne sais quoi.  The waiting list to secure an official invitation is now open at philadelphia.dînerenblanc.info.

Last year, Dîner en Blanc made its grand debut in Philadelphia when 1,300 guests descended upon the secret pop-up location that was revealed to be Swann Memorial Fountain in Logan Circle.  In its second year, event co-hosts have worked hand-in-hand with top city officials to again secure a memorable spot that is unexpected, well known and celebrates the cultural spirit of the event.

“The thing I loved hearing most from guests at last year’s event was the sense of community they felt and how they fell in love with Philadelphia all over again, ” said Co-Host Natanya DiBona. “The focus of our event is to really celebrate the great public spaces the city has to offer and how they can be creatively used.   Sharing an elegant meal in a beautiful space with new friends creates an everlasting memory. As one participant said after last year.. every time I pass Swann Fountain my heart smiles!”

Registration for this exclusive event will be limited and available on a first come, first served basis. Invitations are available first to all registered members who participated in the 2012 Philadelphia event. Other interested parties can also secure an opportunity to register by placing themselves on a waiting list.  Once potential participants add their name, they will join a growing list of interested parties who share a common love for the event – as well as for the City of Brotherly Love.  A sense of community is fostered through preview events, such as the one last Wednesday at William-Sonoma, as well as online discussion forums, Pinterest boards and social media outlets.

In early to mid July, all waiting list members have an equal opportunity to register themselves and a guest after a summer of suspense. Each registration will sign up their date, pick a meeting spot for the day of the event, and have the option to pre-order picnic food from the official event caters, Garces Catering and DiBruno Brothers. 

On the day of the event itself, true to tradition, bystanders around the city will witness groups of 200  people gather at specific rallying points and then converge on the final location by foot or by other means of transportation.  All participants are asked to dress elegantly in white, from head to toe, as well as bring an epicurean feast, chairs, fine china, silverware, white tablecloth and elegant table decor.  . 

Over the course of the evening, participants will celebrate dinner as an art form through time-honored traditions, live music and even dancing.  Visually breathtaking moments will include the waving of a cloth napkin to mark the beginning of the dinner, as well as the lighting of sparklers to let participants know they are now free to circulate, mingle and dance. 

Mole Street Productions has returned again to help assemble a musical line up that will dazzle guests.  Carte Blanche, a highly unique revivalist jazz group, will provide dinner music featuring sounds of the classic American 20's and 30's to jazz, French and Latin American music.  After dinner, DJ Bruce will get the crowd up and get the dance party rolling.  While the accessories and fashions are white, the event is green and eco-friendly, leaving the public space exactly as it was found.  When it is time to leave, guests pack up their belongings, pick up all their litter and head to the official after party, leaving behind no sign of their elegant revelry. 

The Sofitel Philadelphia will also serve as the official hotel partner by offering a  special package for an overnight stay in the city.  The special rate of $199 USD (plus tax) includes luxury king accommodations, breakfast for two in Chez Colette, one French baguette and one large bottle of limited edition Evian Water for dinner.  Other sponsors include Williams-Sonoma at the Bellevue and XIX Restaurant. 

Prizes awarded during Dîner en Blanc Philadelphia will include Most Elegant Man, Woman and Table.  Additional details will be posted closer to the date of the event.  “Philadelphia really shined last year and we will be watching for even more elegant attire and tablescapes this year,"said DiBona. “As many of our guests showed, this is a unique opportunity to wear your finest white gloves, hats, fascinators and perhaps even unpack that  gorgeous wedding gown you haven’t seen in a few years!”

Dîner en Blanc is BYOB and therefore all participants must be at least 21 years old.  Dîner en Blanc’s Philadelphia is produced entirely by local volunteers that include two Co-Hosts, eight Group Leaders, 48 Table Hosts and several on-site volunteers.  For more information and to sign up for the waiting list, visit philadelphia.dînerenblanc.info. To join the growing online community, join in discussion forums on the website, or follow Dîner en Blanc Philadelphia on Facebook, Pinterest and Twitter (@debphl).

About Dîner en Blanc International

The worldwide phenomenon known as Dîner en Blanc will celebrate its 25th anniversary this year.  Launched by François Pasquier and a handful of friends in 1988, the Paris Dîner en Blanc now attracts more than 10,000 people each year. What began as a “friends and word-of-mouth only” event has grown into an international epicurean phenomenon on five continents. While the technology behind the event may have changed over the years, the principles fuelling this fantastic event have not: diners continue to gather at a secret location for the sole purpose of sharing a high-quality meal with good friends in one of their city’s most beautiful locations. Dîner en Blanc International, based in Montreal, is responsible for developing this secret posh picnic in over 40 cities by the end of 2013. Each event is headed by passionate local organizers who fell in love with the concept and wanted to bring it to their city, giving this rendezvous a local flair.

For photos or videos of Dîner en Blanc events from around the world, go to www.dinerenblanc.info, select the city you wish to view and click on the media tab in the top right corner. 

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Client News: Aversa PR Clients Present 10 Top Events to Celebrate Philly Beer Week

Diner En Blanc To Return To Philadelphia In Summer 2013

White Alert! Diner en Blanc to Return to Philadelphia in Summer of 2013, Wait List Now Open!

Client News: Aversa PR Clients Present 10 Top Events to Celebrate Philly Beer Week

From a Drunkin’ Elvis to “beer queens,” from a battle of the brewers to craft beer day, from soft-shelled crabs infused with Allaghash to a Troegs four-course dinner, Aversa PR & Events clients offer  unique roster of events to quench Philadelphia’s thirst for Philly Beer Week.  

ONE DAY EVENTS

Friday, May 31, 2013
PBW Kickoff: Local Tower Takeover

Smokin’ Betty’s (116 S. 11^th Street, Philadelphia) invites you to celebrate the start of Philly Beer Week with PBW Kickoff: Local Tower Takeover, on Friday, May 31, 2013, from Noon to closing.  Spend a day with the locals as you enjoy limited edition brews from Yards, Manayunk, Slyfox, Victory and Troegs, plus newcomers Boxcar, Round Guys, Old Forge, Neshaminy Creek, Evil Genius and Vault Brewing. All beer is pay-as-you-go. Drink specials, giveaways and prizes available.  Special appetizer menu will feature ingredients from local farmers and purveyors.  For more information, call (215) 922-6500.

Saturday, June 1, 2013
4^TH Annual Broads, Brews and Queens (BBQ)

Hail to the queen(s) of Philly Beer Week! Smokin’ Betty’s (116 S. 11^th Street, Philadelphia) celebrates the women of the beer industry during the 4^th Annual Broads, Brews and Queens (BBQ) on Saturday, June 1, 2013 at 9:00 PM.  Meet the broads behind the beers and enjoy a tower takeover of lady inspired and driven drafts from Dogfish Head, Stoudts, Flying Fish, Allagash, Ommegang, Brookly, Yards, Rogue, Evolution, Sixpoint, Dominion and more. The Goddess Isis will preside over drag performances from “The Sisters in Sin” with special appearances by supporting “beer queens,” our supportive male industry counterparts in drag.  Admission is a suggested $5 cover to benefit the William Way LGBT Community Center.  Beer is pay-as-you-go.  For more information, call (215) 922-6500.

Sunday, June 2, 2013 (Two events)
Craft Beer Day on East Passyunk Avenue AND Italian National Day “La Festa Della Repubblica”

East Passyunk Avenue Business Improvement District (EPABID) serves up a double dose of summertime fun with two festivals on Sunday, June 2, 2013.  Starting at 11:00 AM, Philly Beer Week kicks off with 15 hours of craft beer events during Craft Beer Day.  East Passyunk restaurants and retailers will present opportunities to meet the brewers, try new craft beers, enjoy beer-infused foods, and shop for beer-related gifts.  Starting at Noon, Italian National Day Festival “La Festa Della Repubblica” will feature a full day of live music, Italian draft and bottled beer specials, Italian food vendors, kids’ activities and a spaghetti eating contest.  La Festa activities are held on East Passyunk Avenue, between Mifflin and Moore streets.  Events are held rain or shine.  Admission is free, unless otherwise noted. For more information about Craft Beer Day and La Festa visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.
Tuesday, June 4, 2013
Troegs Beer Dinner

Join Executive Chef Brian Fidiam and the brewers from Troegs Brewery for a four course tasting dinner at Devil’s Alley (1907 Chestnut Street, Philadelphia, PA). From 7:30 PM to 9:30 PM, enjoy four courses and four pairings for $50.00 per person. Reservations are available by calling (215) 751-0707.  Menu includes:

* 1^st course: Lobster & Sweet Jersey Corn Chowder, with micro tarragon, paired with Troegs Perpetual IPA
* 2^nd course: Fried Green Tomato Stack, with Miatake mushrooms, basil puree, fresh mozzarella, balsamic honey reduction, paired with Troegs Nugget Nectar
* 3^rd course: Sunshine Pilsner Lavender Seared Ahi Tuna, with sweet pickled summer vegetables, green curry  pilsner pineapple sauce, paired with Troegs Sunshine Pilsner
* 4^th course: Beer Sorbet Trio with raspberry, apricot, blackberry, paired with Troegs Mad Elf

Saturday, June 8, 2013
Battle of the Brewers

Devil’s Alley (1907 Chestnut Street, Philadelphia, PA) pits 12 breweries and 12 beers head-to-head in the 4^th Battle of the Brewers on Saturday, June 8, 2013, from 1:00 PM to 4:00 PM.  Enjoy all you can drink locally brewed beer, paired with all you can eat sinfully good comfort food.  Meet the brewers and watch them battle to the last drop. Confirmed participants bringing beer to the competition are Doylestown, Evolution, Fegleys Brew Works, Ithaca, Longtrail, Manayunk, Old Dominion, Round Guys, Shawnee, Sixpoint, Troegs and Victory. Tickets are $35 and sold online at www.devilsalleybarandgrill.com/ticket_purchase.html. For more information, call (215) 751-0707. 

MULTI DAY PROMOTIONS AND MENUS

Friday, May 31, 2013 – Sunday, June 9, 2013
Serrano Debuts “Staff Shot” and Beer Battered Soft-Shelled Crab BLT

Serrano (20 S. 2^nd Street, Philadelphia) celebrates Philly Beer Week by debuting a special dish from Executive Chef Gina Rodriguez. Fresh from appearances at COOK, Taste of the Nation and Philadelphia Magazine’s Wine and Food Festival, Chef Rodriguez presents a Beer Battered Soft-Shelled Crab BLT,  featuring Allagash White. The dish is served on a grilled brioche bun, with lemon aioli and house-made fries.  Owner Donal McCoy debuts “Staff Shot, a shot of beer and vitamin C all in one neat little package.  This new Serrano signature shot will be available for $6.00, and features Ketel One Vodka, fresh squeezed orange juice and Allagash White.  For more information, reservations or hours, call (215) 928-0770 or visit serranophilly.com.

Friday, May 31, 2013 – Sunday, June 9, 2013
Drunkin’ Cupcake Has Elvis ‘All Shook Up’

Ms Goody Cupcake (1838 East Passyunk Avenue, Philadelphia, PA) debuts new beer-infused desserts to sweeten up Philly Beer Week. Between now and Sunday, June 9, 2013, baker/owner Gigi Andrew puts a spin on her best selling Elvis cupcake with the Drunkin’ Elvis featuring a banana chocolate chip cake, infused with Wells Banana Bread Beer, topped with peanut butter buttercream, and accented with chocolate covered bacon. Additionally, Andrew debuts the Oatmeal Peanut Butter Cookie Sandwich with oatmeal and peanut butter cookies, infused with Wells Banana Bread Beer, filled with peanut butter buttercream.

On June 2, Ms Goody Cupcake will open for Sunday hours from 11:00 AM to 4:00 PM with fifty cents off all cupcakes, beer-infused cake truffles and two additional Philly Beer Week flavors.  The popular Youngs Double Chocolate Stout cupcake will return with a beer-infused chocolate cake and buttercream. Andrew will also debut Bx3 (Blueberry Beer Belch), featuring a white cake with blueberries soaked in Fegley’s Brew Works Blueberry Belch, topped with a tart lemon buttercream, and accented with lemon rind shavings. 

Ms Goody Cupcake is open Tuesday through Saturday, plus Sunday, June 2, 2013 for Craft Beer Day.  For more information, call (215) 334-2253.
Friday, May 31, 2013 – Sunday, June 9, 2013
Three BIG Courses, Three GREAT Beers

Devil’s Alley (1907 Chestnut Street, Philadelphia, PA) celebrates Philly Beer Week with a special menu that runs every night from Friday, May 31, 2013 through Sunday, June 9, 2013. Enjoy three courses and three local beer pairings for $35.00 per person. Reservations are available by calling (215) 751-0707.

1^st course, choice of:
* Troegs Mad Elf Fried Green Tomatoes, with fresh mozzarella, basil puree, mad elf & honey balsamic reduction, paired with Troegs Mad Elf
* Shawnee Biere de Guarde steamed P.E.I. Mussels, with Jersey corn, jalapeños, andouille sausage, tarragon butter, paired with Shawnee Biere de Guarde Wheat Ale
* Evolution IPA Pretzel Fondue with aged cheddar fondue with IPA, homemade pretzel bites, sea salt, paired with Evolution Lot 3 IPA

2^nd course, choice of:
* Doylestown Fountain House Battered Fish n’ Chips with remoulade, grilled lemon, Old Bay fries, paired with Doylestown Fountain House Summer Ale
* Lancaster Milk Stout marinated Hanger Steak, with scalloped summer vegetables, milkstout mushroom demi, paired with Lancaster Milk Stout
* Yards Brawler infused Jerk Pork Tenderloin, with mango salsa, fried plantains, basmati rice & black beans, paired with Yards Brawler

3^rd course, choice of:
* Car Bomb Bread Pudding with Guinness and Baileys soaked brioche, Jameson caramel, paired with Guinness Irish Stout
* Beer Sorbet Trio with raspberry, apricot, blackberry wheat, paired with Framboise, Magic Hat #9, Long Trail Blackberry Wheat
* Youngs Double Chocolate Stout Float with double chocolate chip cookies, homemade vanilla bean ice cream, paired with Youngs Double Chocolate Stout

 

Thursday, June 6, 2013 – Saturday, June 8, 2013
Three Arttful Courses + Three Killer Beers

Enjoy “Three Arttful Courses + Three Killer Beers” at Smokin’ Betty’s (116 S. 11^th Street, Philadelphia) on Thursday, June 6, 2013 – Saturday, June 8, 2013, from 5:00 PM to 10:00 PM. Chef Artt Ward pairs three special off-menu dishes with three of the best brews from near and far. Dinner is $35 per person. Reservations are recommended by calling (215) 922-6500.. The full menu is listed below.

1^st course, choice of one:
* Homemade Soft Pretzel Bites with IPA mixed cheese dipping sauce, paired with Stoudts Four Play Batch 2 IPA (Adamstown, PA)
* Beer Braised Pork Cheek Flatbread with shaved manchego, fennel, orange segments, paired with Victory Summer Love Golden Ale (Downingtown, PA)
* Farmhouse Steam Mussels with coconut curry sauce, grilled French bread, paired with Ommegang Hennepin Farmhouse Saison (Cooperstown, NY)
* Blackback Brisket Empanadas with black IPA and tomato barbeque sauce, paired with Round Guys Blackback Black IPA (Landsdale, PA)

2^nd course, choice of one: 
* Grilled Filet Tips, with linguini, baby brussels sprouts, brawler mushroom jus, paired with Yards Brawler (Philadelphia, PA) 
* Beer Battered Shrimp Tacos, with pickled cabbage, refried black beans, avocado, orange segments, 
crispy shallots, cherry tomato salsa, paired with Old Forge Celestial Blonde Ale (Danville, PA)
* IPA Braised Bratwurth, with IPA mustard sauce, creamed green beans, paired with Brooklyn Blast IPA (Brooklyn, NY) 
* Tipsy Chicken brined and smoked, drunken collards, whiz scalloped potatoes, paired with Allagash Belgian White (Portland, ME)

3^rd course, choice of:
* Dark Chocolate Brownie, with strawberry porter ice cream, walnut brittle paired with Rogue Chocolate Stout (Newport, OR)
* Bruleed Cheese Cake with drunken cherries, Sly Fox Dry Stout whipped cream paired with Slyfox Royal Weisse  (Phoenixville, PA)

Client News: East Passyunk Avenue Presents Craft Beer Day and Italian National Day Festival

East Passyunk Avenue Business Improvement District (EPABID) serves up a double dose of summertime fun with two festivals on Sunday, June 2, 2013.  Starting at 11:00 AM, Philly Beer Week kicks off with 15 hours of craft beer events during Craft Beer Day.  East Passyunk restaurants, bars and retailers will present opportunities to meet the brewers, try new craft beers, enjoy beer-infused and inspired foods, and shop for beer-related gifts.  Starting at Noon, Italian National Day Festival “La Festa Della Repubblica” will feature a full day of live music, Italian draft and bottled beer specials, Italian food vendors, kids’ activities and a spaghetti eating contest.  La Festa activities are held on East Passyunk Avenue, between Mifflin and Moore streets.  Events are held rain or shine.  Admission is free, unless otherwise noted. Food and drinks are pay-as-you-go.  For more information about Craft Beer Day and La Festa visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.

CRAFT BEER DAY – CHEERS!
East Passyunk Avenue kicks off Philly Beer Week with 15 hours of craft beer events. Try new brews and beer-infused and inspired eats, meet brewers, and quench your thirst for craft beer! The event is free, and rain or shine.

• Belle Cakery (1437 EPA) - Chocolate Stout Cake with Oat Crumble, Framboise and Vanilla Ice Cream
• Birra (1700 EPA) - All IPA, All Day! IPA tap takeover with Avery Maharaja Double, Bear Republic Racer 5, Bells Hopslam Double, Founders All Day, Great Lakes Burning River, New Holland White Hatter White, Oskar Blues Deviant Dales, Three Heads Too Kind Double, Weyerbacher Last Chance, Yards Trouble Double; 11:00 AM to 12:00 AM
• The Bottle Shop (1837 EPA) - Craft beer tub outside with Italian draft specials; 11:00 AM to 12:00 AM
• Era Atomica (1726 EPA) - 25% off all bar ware
• Le Virtu (1927 EPA) - Outdoor barbeque featuring grilled Abruzzesse fare with craft beer sampling and specials from Ommegang, Prism and Weyerbacher;  1:00 PM to 4:00 PM
• Lucky 13 (1820 S. 13th) - Victory Brunch with DJ;  11:30 AM to 4:00 PM
• Metro Men's Clothing (1615 EPA) - 15% off entire store and complimentary Peach Mango & Vodka cocktails and beer while you shop
• Ms Goody Cupcake (1838 EPA) Beer infused cupcakes (Bx3: Blueberry Beer Belch, Double Chocolate Stout, Drunkin' Elvis with Well’s Banana Bread Beer ), beer-infused truffles and Oatmeal Peanut Butter Beer Cookie Sandwiches infused with Wells Banana Bread Beer. All cupcakes will be fifty cents off; 11:00 AM to 4:00 PM
• Noir Restaurant (1909 EPA) - Victory Helios Ale Mimosas, Homemade Berry-Infused Allagash White and Dollar Montreal-style Hot Dogs; 3:00 PM to 2:00 AM
• Occasionette (1825 EPA) – Free beer tote bag with $20 or more purchase while supplies last; 12:00 PM to 6:00 PM
• P.O.P.E. (1501 EPA) - Dogfish Head's BBQ Cook Out; 11:00 AM to 5:00 PM
• Phresh Printz & E's Tees (1800 EPA) - Beer, Philly and East Passyunk-inspired tee-shirts
• Stateside (1536 EPA) - Pork belly and beer-braised baked bean happy hour with Evil Genius; 4:00 PM to 7:00 PM
• Stogie Joe's (1801 EPA) - Craft beer specials including mixed bucket of Bells (6) for $15, meatball sandwich and craft bottle or draft for $10, and live music at 5pm; 11:00 AM to 12:00 AM

LA FESTA - FESTEGGIAMO!
Filitalia International and Foundation presents Italian National Day Festival “La Festa Della Repubblica,” on East Passyunk Avenue, between Mifflin and Moore streets.  Family-friendly festivities will include live music, raffles and prizes, Italian food vendors (including East Passyunk’s Mamma Maria), specialty cocktails, Italian draft and bottled beer specials, a spaghetti eating contest. Activities for the kids will include a moon bounce and face painting.  Confirmed sponsors and vendors includes Noir Restaurant, Mamma Maria’s, The Bottle Shop, Stogie Joes, Candy Rockz Jewelry,  Capo’s Coins and Memorabilia, Gozen Yogurt, Twin Shoppe, Lil Dan’s and more.  Ms Goody Cupcake will also feature an open house with fifty cents off cupcakes. Special Italian Day flavors will include Roche Roche, Holy Cannoli and Italian Funfetti. The event is free, and rain or shine.  The early schedule for entertainment is as follows:

• Food, drink and kids’ activities, 12:00 PM to 7:00 PM
• DJ Johnny Looch, 12:00 PM to 7:00 PM
• Pasquale D’oro and Band, 3:00 PM to 7:00 PM
• Spaghetti Eating Contest, 2:00 PM to 4:00 PM
• Raffle Drawings, 6:00 PM

BONUS: PHILLY BEER WEEK ON EAST PASSYUNK
Select East Passyunk restaurant and bars will also present special craft beer-related events in honor of Philly Beer Week. A partial list of events is below:

P.O.P.E. (1501 EPA) 

• Monday, June 3 - Saucony Creek Brewing BMX Bike Show on Dickinson St (between 10th & EPA) from 11am-4pm. Owner of Saucony Creek Brewing (retired X-game Athlete) & friends will be putting on a bike show and performing tricks; 11:00 AM to 4:00 PM
• Tuesday, June 4 - Founders Brewing Night with the owners of the distinguished brewery in-house; 7:00 PM to close
• Wednesday, June 5 - New Holland Brewing Freak Show with local performers mystifying with tricks like sword swallowing, walking on glass, etc.; 8:00 PM to 10:00 PM
• Friday, June 7 - Thirsty Dog Brewing Tap Takeover; 7:00 PM to close
• Sunday, June 9 - Bell's Brewing Brunch with Laura Bell; 11:00 AM to 3:00 PM

Stogie Joe's (1801 EPA)

• May 31 thru June 9 - Meatball sandwich and draft/bottle craft beer for $10 + bucket of Bells (six) for $15
• Monday, June 3 - Craft Beer Quizzo with $100 cash prize for 1st place, case of Southern Tier & $25 Stogie Joe's Gift Certificate for 2nd place and case of Bells & $10 gift certificate for 3rd place; 7:00 PM

For more information and event updates, visit East Passyunk Avenue on Facebook, follow @epassyunkave on Twitter, pin East Passyunk Avenue on Pinterest and visit www.visiteastpassyunk.com.

ABOUT EPABID

East Passyunk Avenue Business Improvement District is home to 150 independently owned shops and markets that perfectly balances the best of the old and the new, mixing old world shopping, authentic Italian restaurants, world famous cheese steaks, with trendy boutiques, handmade arts, world-class cuisine and record-breaking events.

Chef-driven restaurants have pushed this once-faded community into the national spotlight. East Passyunk Avenue boasts more than 30 eateries, from authentic traditional Italian restaurants to gastropubs, including four of Philadelphia magazine’s Top 50 Restaurants: Stateside, Le Virtu, Fond and Will.  Capogiro Gelato Artisans scoops up National Geographic’s “best ice cream in the world” just down the block from cheese steak global headquarters, where Pat’s and Geno’s still vie to be called the best of this Philly staple. 

Anchored by the beautifully restored Singing Fountain, a communal gathering place on Tasker Street, this store-lined commercial corridor hosts events of all shapes and sizes. Annual outdoor favorites include foodie-festival Flavors of the Avenue, the Car Show & Street Festival, Farmers’ Markets and East Passyunk Craft Beer Day. 

Client News: Sassafras Celebrates Five Year Anniversary with Live Music and Five Dollar Drink/Food Specials

Sassafras (48 S. 2^nd Street) celebrates the five year anniversary of its rebirth with a free party and concert tomorrow, Thursday, May 16, 2013. Philadelphia’s “Grande Dame” of neighborhood bars kicks off the festivities at 5:00 PM with five dollar food and drink specials, including Hibiscus Mojitos, handcrafted Manhattans and Martinis, craft drafts, house wine pours, Cherry Pepper Hummus and Pita, Beer Battered Fish Bites and more.  At 6:00 PM, local music legend Ken Kweder (Kennkweder.com) grabs his guitar for an eclectic, rousing live set. Admission is free to the public. Food and drinks are pay-as-you-go. Mascot ‘John Deer’ will oversee the celebration by donning a special tribute outfit. For updates on the anniversary, and to catch a glimpse of John’s new threads, visit www.facebook.com/sassafrasbar. For general information about Sassafras, visit www.sassafrasbar.com or call (215) 925-2317. 

On May 16, 2008, current owners Donal McCoy and Neil Laughlin opened the doors to the ‘new’ Sassafras, after they took ownership and rescued this 40+ year old Philadelphia institution. Since 2008, the famous bar, café and restaurant have been restored to its early years of glory with the return of free live jazz music (five days a week), classic cocktails, revamped menus, friendly service, and a splendid collection of craft beer, Single Malt Scotches, Whiskies and Bourbon. Award-winning burgers feature an exotic selection of meats such as ostrich, bison, lamb and venison. The new vibe is warm, inviting and cozy, with a sophisticated, timeless and classic feel.

Anniversary food and drink specials are five dollars each, and designed to celebrate five years of great spirits and good times. The menu for the party includes:

* Hibiscus (or regular) Mojitos
* Handcrafted well Manhattans & Martinis
* Handcrafted mixed well drinks
* Craft drafts (all six)
* House wine pours
* House made Cherry Pepper Hummus & Pita
* Beer Battered Fish Bites With House made Tartar
* Hand cut Fully Loaded Fries (chili and cheese or black pepper gravy)
* Buffalo Wings with our three dipping sauces (barbeque, teriyaki and buffalo)

ABOUT SASSAFRAS

Sassafras is the “Grande Dame” of Philadelphia’s neighborhood bars – sophisticated, timeless and classic. This old-world pub, with a twist of modern flavor, is located at 48 2^nd Street, in the heart of Philadelphia’s Old City District. 

The small eclectic menu has something to satisfy every palate; everything from award winning burgers, traditional fish n’ chips, salads and the famous French Onion Soup.

The vibe of Sassafras is like your father’s bar, but in a good way. It exudes a warm and inviting atmosphere with old-school bartenders who know how to make a drink the way it was meant to be. The bar also boasts a world-class assortment of bottled beer, ever changing list of draft beers and wines, and a splendid selection of Single Malt Scotches, Whiskies and Bourbon.

Special features that immediately grab and hold your attention are the ever-popular mascot, John Deer. He can be found overlooking the bar, donning outfits that celebrate holidays and special occasions. His popularity on social media has grown and he can confidentially say he has his own legion of fans that are always abuzz about his next wacky look of the day.  When guests stop chattering about John, they almost immediately turn their attention to the famous ladies room that has a mural painted by a talented artist Ali Dilworth, who also works the bar one night a week and will indeed be behind the bar on the evening of the party.  For more on her work, visit http://www.alisondilworth.com/murals.html

For more information, visit www.sassafrasbar.com or call (215) 925-2317.  For additional updates, please like Sassafras at www.facebook.com/ sassafrasbar. 

Client News: Chef Gina Rodriguez Debuts Spring Menu, Sells Out COOK and Debuts at Taste of Nation

Executive Chef Gina Rodriguez in on a roll this spring! First, she debuted Serrano's spring menu to a full house of 45+ food journalists and bloggers during a special tasting and wine pairing dinner. She then was asked to cook up her speciality dishes on MyPHL 17's Eye Opener with Jennifer Lewis Hall and Ashley Johnson.


Other exciting developments included a repreat invitation to COOK for a special Cinco de Mayo class on May 5th. The class sold out in less than four hours.

Serrano also announced that Chef Rodriguez would make her debut at Taste of the Nation, on Sunday, April 28th and at the Philadelphia Magazine Wine & Food Festival on Friday, May 10th.  

Later in Spring, Chef Rodriguez will present Serrano's signature dishes at PAWS Chefs Dinner and the Eat.Write. Retreat. national food bloggers conference.

For a sampling of headlines about Chef Rodriguez, Serrano and the new spring menu visit links below. Don't forget to stop in Serrano and experience her delicious cooking for yourself!

Philly Chit Chat - Chef Gina Rodriguez Debuts Spring Menu

Zagat - New Chef Launches New Menu at Serrano in Old City 

South Philly Fashionista - Serrano Ready for Spring

Posh to Ganache - Spring Tasting at Serrano 

 Phoodie - Serrano Readies Spring Menu, New Chef, Delicious Curry

Glamorosi - Serrano Restaurant Presents New Menu for Spring 2013

Real: The Kitchen and Beyond - Serrano Restaurant Spring on the Menu

Giggles, Gobbles, Gulps - Serrano Spring 2013 Menu Tasting

Philly PR Girl - Old City Serrano Launches New Menu

Albfor - Serrano Media Tasting Album 

My Insight Mag - New Spring Menu at Serrano Restaurant by Chef Rodriguez

I Can Cook That - Jim Dandy on the Cape Drink  

 

Related articles

Client Event: Executive Chef Gina Rodriguez Previews Spring Menu for Food Press

May 20, 2013 Serrano Media Tasting ~ Spring Menu & Wine Pairings with Executive Chef Gina Rodriguez

Serrano Executive Chef Prepares Spring Menu!

Spring Tasting at Serrano

A Taste of Spring at Serrano

Client News: East Passyunk Hosts Party at Singing Fountain to Celebrate Food & Wine Honor, 5 New Retailers, Food Truck Round-up, More

East Passyunk Avenue has been named one of the "10 Best Foodie Streets in America" in the May 2013 issue of Food & Wine Magazine. The story honors the thriving dining scene with special mentions for Fond (1537 S. 11th Street), Pollyodd (1908 EPA), Marras (1736-8 EPA), Will BYOB (1911 EPA) and Era Atomica (1726 EPA). On Wednesday, April 17, 2013, East Passyunk Business Improvement District (EPABID) will celebrate this amazing accolade with a party around the Singing Fountain (EPA and Tasker Street) from 5:00pm to 7:00pm. DisCanto, folk musicians from Abruzzo, will perform a free concert as part of a tour arranged by Le Virtu.  Fond, Stateside and other restaurants around the Singing Fountain will present happy hour specials. Chef Joncarl Lachman, of the soon-to-open Noord, will meet and greet his new neighbors and provide a quick look into the new restaurant. Other surprises will be added - and guests are invited to make a group toast with a photo around the Singing Fountain. For updates, please follow @epassyunkave on Twitter or "Like" East Passyunk Avenue on Facebook.

This great honor follows the successful launch of East Passyunk Restaurant Week, and comes in advance of the soon-to-sell out Flavors of the Avenue festival. Other opportunities to dine and explore East Passyunk in April include:

* Saturday, April 13, 2013 (All day, extended hours into night) - April Second Saturday - Largest Second Saturday in East Passyunk's history with art, music, specials, sales, fashion and food festivities

* Sunday, April 14, 2013 (1:00pm to 4:00pm) - QOTA Party - Monthly rotating LGBT happy hour comes to Metro Mens (1615 EPA)

* Thursday, April 25, 2013 (11:00am to 3:00pm) - Debut of Dining Out for Life Gourmet Food Truck Round-Up at parking lot between Tasker and Morris, including Vernalicious, The Cow and the Curd, Spot Burgers, Delicias, Gigi's & Big R, The Farm Truck, Cupcake Carnivale, Mac Mart and The Sunflower Truck

* Saturday, April 27, 2013 (1:00pm to 4:00pm) - Flavors of the Avenue - South Philadelphia's outdoor food and drink festival featuring a record-setting 25 restaurants, all VIP tickets sold out in under two weeks, and general admission pre-sale tickets on track to sell out within a week, Crafty Balboa April showers featuring sold-out roster of crafters and artisans

Outside of exciting dining options, East Passyunk Avenue announces the debut of new retail stores that will give diners five new reasons to come before dinner and shop, stroll and explore:

* Addiciton Boutique (Coming to 1713 S. 12th St.) - Women's fashions

* Cloth (Coming to 1605 EPA) -  Natural baby-apparel and accessories

* Hip & Thrifty (Coming to 1810 EPA) - Vintage and gently used clothing

* Oliver & Company Tea Room (Grand opening this weekend at 1613 EPA) - East Passyunk's first tea room

* Occasionette (Grand opening this weekend at 1825 EPA) - Girls Can Tell opens new gift shop

For more information and directions, like East Passyunk Avenue on Facebook, follow @epassyunkave on Twitter, pin East Passyunk Avenue on Pinterest, visit www.visiteastpassyunk.com or call 215-336-1455.

Client Event: East Passyunk Hosts Largest Second Saturday Ever with Art, Food, Fashion and More

East Passyunk Avenue Business Improvement District (EPABID) – one of Food & Wine’s Top 10 Best Foodie Streets in America -- presents April’s “Second Saturday” this Saturday, April 13, 2013 with a full roster of events, specials, tastings and openings. Shop and restaurant owners are opening up their doors for what promises to be the largest Second Saturday to date – and a beautiful, warm, sunny day.  Highlights include HOME’s photo and art exhibit based on the food of East Passyunk, Le Virtu’s photo exhibit and live music by Abruzzese folk group DisCanto, the grand opening of Occasionette and much more. For the most complete schedule of activities, visit East Passyunk Avenue on Facebook and search the “Event” tab. Also, please visit http://visiteastpassyunk.com or call 215-336-1455.  Times and any fees for activities are listed below.

SECOND SATURDAY LINE-UP (As of Wednesday, April 10, 2013):

* Calm Studio (1214 Moore St) - $2.00 off any yoga class for the week of April 13th starting with Second Saturday or book any massage and get $10 off. Calm monthly specials are excluded from this offer. View schedule of classes and prices atwww.becalmbewell.com.

* Coco Lu's Fashionz, Flowerz & More (1935 EPA) - 20% discount off total purchase, 11am-4pm.

* Frame Fatale (1813 EPA) - Opening reception for “Postcards from the Ledge: Philadelphia Windows” -- black and white photography by RA Friedman. Lead by the unique quirkiness, mystery and beauty of the Philadelphia cityscape, RA Friedman presents a selection of captured reflections and odd spaces in silvery postcard-sized prints. Refreshments will be served. 6pm-9pm

* Fringe Salon (1728 EPA) – Sara Karolina Heinio presents works in her “Mexican Culture Series. 6pm-10pm

* Headhunters Hair Design (1718 EPA) - Spring Second Saturday deals + contest. Rock a new look for spring with 10% off new jewelry, 20% off new clients (with Christine) for any service, 10% off airbrushing. 

* HOME | A Furnishings Boutique (1815 EPA) - Philadelphia based artists Felicia Perretti and Hawk Krall will be exhibiting their food artwork. They teamed up to showcase the most well-known food spots along Passyunk. Refreshments. Starts at 6pm

* Kings Music (1828 EPA) - Peavey showcase with live music. Check out new amps, guitars and more. 11am-4pm

* Le Virtu (1927 EPA) - "Photographer Kateri Likoudis in Abruzzo" with a performance by the Abruzzese folk group DisCanto; admission is free; complimentary stuzzichini (snacks) and wine. Exhibition of photos taken in the region in late spring and fall of 2012. 1pm-3pm

* Lucky 13 (1820 S. 13th Street) - Sweet Jane Vintage trunk show + artwork by Paul Carpenter with drink specials and 20-50% off on all vintage. 1pm-5pm

* Metro Men's Clothing (1615 EPA) - 15% off and complimentary cocktails while you shop. 

* Ms Goody Cupcake (1838 EPA) - Cake truffles buy 2 get 1 free, $2 special flavor cupcakes and spring flavor sampling. FREE coffee with any purchase in morning. Open 9am - 4pm (or sell out)

* N.R.S. Boutique (1822 EPA) - Spring sale! All items 20% off, 11:30am-8pm

* Noir Philadelphia (1909 EPA) - After the art openings and shopping sprees, come sit a spell with a special Second Saturday late night happy hour with $1 off drafts, $4 wine, $4 well drinks and half off select appetizers at the bar. 9-11pm

* Nice Things... Handmade (1731 EPA) - Check out this months new work by local artist Bridget Mccafferty who also happens to be the printing hands behind Typsy Gypsy Tees. This show is a collection of her most recent paintings featuring all new work! Meet the artist and enjoy refreshments. 6-10pm

* Occasionette (1825 EPA) - Grand opening party!! Get ready to shop until you drop as East Passyunk's newest gift shop makes its grand debut. Complimentary light refreshments. 5pm-10pm

* Oliver & Company Tea Room (1613 EPA) - Grand opening party in our brand new tea room! Time TBA.

* Pollyodd (1908 EPA) - Complimentary Strawberrycello Cream samples, a new and special treat! 5-7pm

* Sermania Jewelry (1719 EPA) - Sale on all Communion gift items, there is still time to place a special order on a personalized ware. Browse new arrivals of sterling, gold and colored stones jewelry for Mom's Day. Complimentary jewelry item inspection and cleaning, along with refreshments will be offered.

ABOUT EAST PASSYUNK AVENUE BUSINESS IMPROVEMENT DISTRICT

East Passyunk Avenue Business Improvement District is home to 150 independently owned shops and markets that perfectly balances the best of the old and the new, mixing old world shopping, authentic Italian restaurants, world famous cheese steaks, with trendy boutiques, handmade arts, world-class cuisine and record-breaking events.

Chef-driven restaurants have pushed this once-faded community into the national spotlight. East Passyunk Avenue boasts more than 30 eateries, from authentic traditional Italian restaurants to gastropubs, including four of Philadelphia magazine’s Top 50 Restaurants: Stateside, Le Virtu, Fond and Will.  Capogiro Gelato Artisans scoops up National Geographic’s “best ice cream in the world” just down the block from cheese steak global headquarters, where Pat’s and Geno’s still vie to be called the best of this Philly staple.

Anchored by the beautifully restored Singing Fountain, a communal gathering place on Tasker Street, this store-lined commercial corridor hosts events of all shapes and sizes. Annual outdoor favorites include foodie-festival Flavors of the Avenue, the Car Show & Street Festival, Farmers’ Markets and East Passyunk Craft Beer Day.