Aversa PR & Events seeks tomorrow's social media and public relations superstar for a new part-time position.
Join our team as we work with a unique and exciting roster of clients, including restaurants, bars, entertainment, arts, culture, adventure, shopping, retail, small business and nonprofit. We have several exciting new clients starting in 2013 and we are expanding our team in preparation.
Please have a passion and interest in arts, adventure, entertainment, dining, small business and/or tourism. Flexible hours are a must, including daytime scheduled hours in office, plus occasional night and weekend hours at events.
Skills required: Social media, media writing, scheduling, administrative, blogging, marketing and more. We're seeking someone well versed on using Twitter and Facebook for businesses, that can take short brief snippets and spin them into social media gold. Position is new within a company less than one year old. Therefore we seek someone that can adapt quickly to changing situations while keeping eye on big picture and manage smallest details. Ability to work under pressure and quick deadlines is a must! Finally, we seek someone with enthusiasm, humor, passion for our clients and get it done attitude.
A candidate with a car is preferred, but if not must have reliable transportation that is easily accessible to South Philadelphia/East Passyunk, Rittenhouse, South Street and Midtown Village. Candidate must have ability to lift up to 35 lbs for occasional event-related materials. This is a starter contractor position for 15-30 hours a week with potential for growth as company expands.
Contact: Please send a resume, customized cover letter and social media links to [email protected]. No calls please. Position is available in early January 2013.
2B Groomed Barbering Studio, Kembreland Avenue Swank present the first-ever Head 2 Toe:
Holiday Men's Grooming & Styling Event on Tuesday, December 18th, from
5:00pm to 9:00pm at Kembrel, 1219 Locust Street, Philadelphia, PA 19107. This festive evening includes complimentary hot shaves and shoe shines, a preview of Kembrel’s fashion
merchandise, Uber special gift cards, catered food from Smokin' Betty’s and
holiday spirits from Art in The Age.
VIP customers, special friends and media contacts are
invited. A limited number of tickets are also open to the general public. Attendees are welcome to bring one guest (unless otherwise
approved). RSVP is requested by Monday,
December 17th by contacting Aversa PR at [email protected] or 215-840-9216.
Note: Complimentary hot shaves will take 20 to 30 minutes
each. Due to space and time restrictions, eight hot shave slots are available.
To ensure fairness, 2B Groomed and Kembrel will provide an entry form to each
guest that registers by 6:00pm. At that time, guests will be notified if they
won a slot during the event. 2B Groomed will host members of the press at a
future date for hot shaves and/or hair cuts. Studio appointments and interviews
can be scheduled during Head 2 Toe.
About 2B Groomed Barbering Studio
2B Groomed Studios offers a stimulating, unparalleled
grooming experience with a blend of
talented barbers, unique services, personal attention combined with Jazz
music within an elegant and inviting atmosphere. Jahmal Rhaney, a native of Germantown and a
graduate of the Joseph Donahue International School of Hairstyling and the
Tri-City Barber School, brings more than 20 years of experience to the
barbering chair. He opened his shop intent on reviving the luxury, service and
feel of the classic bespoke barbershop. He’s aided by a staff of
internationally trained barbers who each bring the tonsorial traditions of
their native cultures. 2B Groomed is located in the heart of Midtown Village in
Center City, at 270 S. 11th Street, Philadelphia, PA 19107. 2B Groomed has received
numerous accolades in Maxim, Men's Health, Philadelphia Magazine, Philadelphia
Style, Playboy and USA Today.
About Kembrel
Kembrel tightly blends old-timey, personal boutique shopping
with the convenience and attainability of shopping online. Each week, customers
discover unique merchandise for men and women from local, independent and niche
designers alongside established accent brands, while sipping on a cup of
espresso from local business partners. To shop, discover and save on local and
classic apparel and accessories for men, visit Kembrel’s Men’s Shop at 1219
Locust Street Philadelphia, PA 19107, or browse at anytime online at
www.kembrel.com.
About Avenue Swank
Avenue Swank is an online publication
focused on Fashion, Politics and Pop Culture. Created by Quentin Washington,
Avenue Swank is a hub that intersects all facets of the today's newsworthy
interests; where the term "foreign affairs" could range from world
peace, to the hottest Italian designer. Centered on the elements of style and
luxury, Avenue Swank has become a vehicle for promoting the true art of
fashion, and an outlet for familiarizing its readers with emerging and
established designers.
Forget the cookies and milk! This year, St.
Nick is getting his jolly on with seasonal craft beer and merry cocktails during “Spirits & Suds with Santa Bar Crawl,” on Wednesday, December 12, 2012, from 5:30pm to 10:00pm. Admission includes $3 seasonal craft beers, $4
merry cocktails and discounted snacks (select locations), a Santa or Elf hat, and
a Santa’s Sipping Stamp Card. Stamps are earned by purchasing a drink
or food item at 12 bars
and restaurants along East Passyunk Avenue. Collect five or more stamps to be entered to win a gift
certificate prize package worth $300.00. Registration takes place at Urban Jungle (1526-30 EPA) from 5:30pm
to 7:30pm. Stamp cards will be
collected at Cantina Los Caballitos (1651 EPA) by 10:00pm. “Spirits & Suds with Santa” is presented by East
Passyunk Avenue Business Improvement District and sponsor Drink Philly. Advance tickets are on sale now for only
$5.00 at www.visiteastpassyunk.com. All
proceeds will benefit local needy families this holiday season through East
Passyunk Crossing's holiday giving program.
Participating bars and
restaurants and their food and drink menus include:
Adobe Cafe
(1919 EPA) - PBC Commonwealth Cider, Red (strawberry) and Green (apple)
Margaritas, $5 nachos
Birra (1700
EPA) - Great Lakes Commodore Perry IPA; Art in the Ages cocktails
Cantina Los Caballitos
(1651 EPA) - Anderson Valley Winter Solstice Drafts, Cranberry-Ginger
Margaritas (made with house-made cranberry puree)
Le Virtu
(1927 EPA) – All drafts $3 (featuring Sly Fox O’Reilly’s Stout), vin
brulee (mulled wine)
Lucky 13
(1820 S 13th Street) - Sly Fox Christmas Ale, The Grinch Cocktail, $3 pita
pizzas
Noir Philadelphia
(1909 EPA) - Sierra Nevada Celebration, Black Cherry Eggnog Cocktail, $5
sausage poutine (French fries with squeaky cheese and gravy)
Paradiso (1627
EPA) - Troegs Dreamweaver, Victory Prima Pils, Suckerpunch Cocktail (Bacardi
Blackheart spiced rum, apple cider, orange and clove)
Pub On Passyunk East
(1501 EPA) - Sierra Nevada Celebration, The Farmer's Daughter Cocktail
(Snap, apple cider, a squeeze of lemon and a cinnamon stick), $2.50
Wilma's smokey deviled eggs
South Philly Bar & Grill
(1235-37 EPA) – Blue Moon Winter Ale, Poinsettia Cocktail, $5 cheese
steaks
Stogie Joe's
(1801 EPA) - Bells Christmas Ale (16 oz draft), Chocolate Martini, $5
meatball sandwich
“Spirits & Suds” is 21+
only. Please drink responsibly. East Passyunk Avenue is easily accessible
by SEPTA via the Broad Street Line and several bus lines. Taxis are accessible
on Broad Street, or bartenders can call one for you.
About East Passyunk Avenue Business Improvement District
EPABID is home to over 150 independently-owned shops and
restaurants. For more information, like
East Passyunk Avenue on Facebook, follow @epassyunkave on Twitter, pin East
Passyunk Avenue on Pinterest or visit www.visiteastpassyunk.com.
East Passyunk Avenue Business Improvement District (EPABID) presents the most festive
Second Saturday of them all on Saturday, December 8, 2012. Deck the Ave with a
new Shopping Spree Contest, strolling musicians, visits from Santa Claus,
photos with Santa, pet photos, Holiday Crafty Balboa craft show, Nice
Things...Handmade ornament show, sales and specials, art openings and
more. All activities are free (unless noted) and will run from 9:00am
to 10:00pm at various locations along and around the commercial corridor. Parking at meter spots will be free after
11:00am courtesy of Philadelphia Parking Authority. For the full list of
events, visit the event tab on www.visiteastpassyunk.com, or
visit East Passyunk Avenue on Facebook.
EPABID OFFERINGS
FOR HOLIDAY SECOND SATURDAY:
Pet Photos
with Santa
11:00am to 1:00pm
Alphabet Garden (1631 EPA)
Bring your pooch down for a special photo with
St. Nick. Take pictures with your own camera for free, or purchase a photo
package printed on the spot, which range from $10-25.
Charity Toy Drive
11:00am to 3:00pm Alphabet Garden (1631 EPA)
Alphabet Academy presents a special collection drive to benefit Toys for Tots.
Bring a new, unwrapped toy to Alphabet Garden during Photos with Santa.
Crafty Balboa Holiday Craft Show
11:00am to 6:00pm
SS Neumann Goretti High School (1736 South Tenth Street)
Nicole Rae Styer Boutique and Nice Things...Handmade team up with Crafty Balboa
to present 60+ artists and crafters for all your handmade holiday shopping. The
first 50 shoppers in the door receive limited edition Girls Can Tell totes
filled with special items from craft vendors. Shoppers are invited to remember
the occasion with a photograph in the Photobot 3000 photobooth. For more info +
updates visit craftybalboa.blogspot.com
Win a Holiday Shopping Spree!
12:00pm to 4:00pm
EPABID Office (1904 EPA)
Every $10 spent between Thanksgiving and Holiday Second Saturday is worth a
chance to win a $100 shopping spree. Fun prizes for second and third place too!
Bring your receipts in between 12:00pm to 4:00pm for your raffle chances and
some holiday treats.
Strolling Musicians
1:00pm to 3:00pm
Enjoy festive holiday tunes from Joe King's Strolling Christmas Trio.
Photos with Santa
1:00pm to 3:00pm
Alphabet Garden (1631 EPA)
Bring the kids down to meet Santa! Take pictures with your own camera for free,
or purchase a photo package printed on the spot, which range from $10-25.
SECOND
SATURDAY PROMOTIONS BY MERCHANTS:
A Star is Born (1821 EPA) presents a red sale!
Enjoy 50% off all red dress and most red sets, 10-50% off other select
merchandise and 20% off all coats.
Black N Brew (1523 EPA) presents free pictures with Santa from 3:00pm
to 4:00pm, plus psychic readings by Jimmie Bay from 12:00pm to 4:00pm.
Bottle Shop (1837 EPA) presents a free B. United International beer tasting from 6:30pm to 8:30pm.
Calm Studio (1214 Moore) invites you to rest and
relax with a one hour peppermint aromatherapy massage for $50 or a half hour
peppermint foot and leg treatment for only $29. For holiday shopping, buy two
gift certificates get one free. Also, buy a therapeutic massage and get 1/2 off
a 10 class yoga card.
Chhaya Cafe (1823 EPA) will offer free samples
of Kenyan Double A coffee, plus free sugar waffles with any purchase. Purchase
a $25 gift certificates for only $20!
Conestoga Bank (1833 EPA) will offer the Sharing
Card, a Visa® gift card that gives back. Purchase yours in any amount from
$25-$750. Any unused balances after 18 months will be donated to Children’s
Hospital of Philadelphia.
Fuel (1917 EPA) will offer $30 gift certificates
for only $20! Stock up and save, or grab one to give as a gift.
Headhunters Hair Design (1718 EPA) offers hair chalking for $5 off
(only $10). New festive colors are in stock. The process takes five minutes.
Walk-ins are welcome. All hair and
makeup products will be on sale for buy one get one for 1/2 off.
HOME (1815 EPA) hosts a holiday party with
cocktails and nibbles from 5:00pm to 9:00pm, plus 15% off all Christmas cards.
Metro Men’s Clothing (1615 EPA) offers 20% off the entire store and free holiday flavored cocktails from
11:00am to 9:00pm.
Ms Goody Cupcake (1838 EPA) gives away FREE
holiday treats to anyone wearing a Santa or Elf hat, or Rudolph Antlers. Enter
to win an EZ Bake Oven! With every six cupcakes you receive four chances, with
every dozen receive nine changes to win.
Nice Things...Handmade (1731 EPA) presents the
3rd Annual Ornament Show featuring hand-crafted ornaments made by local artists
from 6:00pm to 10:00pm.
Ray's Happy Birthday Bar (1200 EPA) hosts
Traveling Wares pop-up art and craft show to help restore the Shore from 1:00pm
to 6:00pm! A portion of proceeds goes toward Hurricane Sandy Relief Efforts.
Sermania Jewelry (1719 EPA) offers 20% off
sterling silver holiday jewelry, custom and fashion items, 10% off select gold
jewelry and 30-40% off in stock Citizen Eco Drive watches. Enjoy free holiday
refreshments.
Urban Jungle (1526-30 EPA) presents a wide assortment of real
Christmas trees, wreaths and holiday decorations.
Wake Up Yoga (1839 EPA) presents a special
donation class with Jennifer Nehila supporting Philabundance from 4:00pm to
5:00pm. Beginners are encouraged to
attend! Please bring cash or check.
About EPABID
East
Passyunk Avenue Business Improvement District is home to over 150
independently-owned shops and restaurants, offering an excellent opportunity to
stretch your legs and take a stroll up the Avenue. For more information and directions, like
East Passyunk Avenue on Facebook, follow @epassyunkave on Twitter, pin East Passyunk
Avenue on Pinterest or visit www.visiteastpassyunk.com.
The Philadelphia Chapter of the Public Relations Society of America presented Aversa PR & Events and Diner en Blanc Philadelphia with a first place public relations award for the viral campaign that promoted the pop-up picnic in white. The award represents the first Pepperpot for Aversa PR & Events since its incorporation just nine months ago. Aversa PR & Events owner Kory Aversa was also recognized with an individual achievement award for chairing the chapter’s inaugural Nonprofit Resource Committee that matches nonprofits with public relations pros from the public sector. Ceremonies were held last evening, Wednesday, December 5, 2012 at the Arts Ballroom, 1324 Locust Street. The sold-out event recognized best in class PR campaigns and tactics from the Philadelphia region that were conducted in the last 12 months.
PEPPERPOT AWARD + DINER EN BLANC
Diner en Blanc Philadelphia was honored for the public relations campaign in the category of special events and observances, for events seven days or less. Diner en Blanc Philadelphia brought style and elegance to its Philadelphia debut on Thursday, August 23, 2012. After a summer of suspense, the secret pop-up location was revealed to be Swann Memorial Fountain in Logan Circle. The sold out viral picnic attracted 1,300 guests clad in white and toted their white tables, linens, china and décor.
Coverage for the event started in April of 2012 with two blog pieces that helped co-chairs to secure group leaders. In June of 2012, the organizing committee secured the services of Aversa PR & Events LLC. Together, the team put into motion a viral campaign between late June and late August that produced 47 blog stories and 10 traditional press stories. In response to the campaign, the waiting list grew to 4,000+ people. Online efforts landed Dîner en Blanc Philadelphia with 2,200+ followers on social media. On August 3, 2012, all 1,300 registration slots were sold out to people of all ages, races, nationalities, sexual orientations and backgrounds. Attendees hailed from counties as varied as the United States, Poland, France, Russia, Australia and Great Britain. The picnic bolstered Philadelphia’s reputation as a truly international city.
Day of and post event coverage produced approximately 10 million audience impressions from at least 32 traditional press stories (including 19 stories and mentions on CBS, FOX, NBC and ABC) and 25 blog stories. Thousands of photos filled flooded Facebook, Twitter, Pinterest, Instagram and Yelp. Philadelphia’s public space received the attention it deserved with hundreds of photos and mentions in 50 blog and traditional press stories. Philadelphia Magazine’s HughE Dillon declared, “I think we have a new event space that is at the center of everything.” Due to the tremendous success, the city of Philadelphia and Dîner en Blanc International have already given the green light for another event in Philadelphia in 2013.
INDIVIDUAL ACHIEVEMENT AWARD + KORY AVERSA
Aversa PR & Events Owner Kory Aversa was honored with an the “President’s Award” during the pre-ceremony for individual achievement winners. Chapter president Blair Kahora Cardinal recognized Aversa for chairing the chapter’s first Nonprofit Resource Committee. The new committee was formed to connect chapter members from the public sector with members (and non-members) in the nonprofit community. Activities also were designed to provide educational and social opportunities for nonprofit professionals to enhance their public relations and social media skills. Activities in the first year included a sold-out speed networking event, a holiday happy hour mixer, a collection drive for members to “Adopt a Senior,” and a public service project at MANNA (coming on December 19, 2012).
ABOUT AVERSA PR
Aversa PR & Events was founded in March of 2012 by owner Kory Aversa. The new company’s official mission is to create big buzz for arts, culinary, entertainment, small business and nonprofit clients that specialize in quality, one-of-a-kind, meaningful products or services. Services focus on public relations, media relations, social media, event planning and nonprofit development. This new public relations company was founded to promote the very things that Aversa loves about Philadelphia – and modeled his business model after subject matter from his website Phillylovesfun.com.
Aversa PR’s client roster has expanded in nine months to include 20+ clients, such as Diner en Blanc Philadelphia, Fly School Circus Arts, East Passyunk Avenue Business Improvement District, Eviama Life Spa, Ms Goody Cupcake, Charm City Movement Arts, Smokin’ Betty’s, Devil’s Alley, Chhaya Café, Bitar’s, Alphabet Academy, 2B Groomed Barbering Studio, Headhunters Hair Design, Acorn Dental Associates, Brat Productions, City of Hope Philadelphia, City Year Greater Philadelphia, Tashan and Tiffin. New clients are on the way for 2013, with announcements coming in late December of 2012.
Owner Kory Aversa, 39, is originally from Utica, New York, where he graduated with a Bachelors of Arts from Utica College of Syracuse University. He majored in Public Relations with a minor in Political Science. Since moving to the Philadelphia region in 1998, Aversa has worked for and on behalf of some of the region’s largest and most interesting causes, including Philadelphia Senior Center, Please Touch Museum, Philadelphia School of Circus Arts, Epilepsy Foundation of EPA, Children’s Healthcare Foundation of South Jersey and others. He has served on the board of directors for Delaware Valley Legacy Fund, Plays & Players Theatre, Safeguards and People-Pet Partnership.
Aversa resides in South Philadelphia with his shelter dog Buster Brown. They live just off of the East Passyunk Avenue business corridor where they spend much of their business and personal time.
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